Carmine_Difazio
Ultimate Member
I love YaBB 1G - SP1!
Posts: 5559
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The HOOVER FUSION is a first generation cyclonic "sourced" upright made by TTI with the HOOVER brand name and emblem exclusively for sale at Wal*Mart and Sam's Club stores. It is now going on almost 2 years old. By most product and brand standards, especially vacuums and HOOVER, two years is a "seasoned" and "mature" product cycle for the big box store venue. Especially just ONE store. It is by all market measures a phenominal marketing success. AND...............in spite of the Consumer Reports "NOT RECOMMENDED" label. If you have a product that is a success, what do you do? A makeover! The Mach3 is a makeover of the FUSION. A make over is what it is...a makeover: New name, new color, and quite possibly less dust emissions to satisfy the CR test standards. And finally the suction claim (disclaim) is right once and for all: "Maintains constant suction up to 10 ounces of dirt based on the ASTM test F558." The "old" HOOVER FUSION still has product literature, stick on labels, and cartons which say something slightly different and incorrect. (Remember the Spinnergy analogy: Once the food chain is contaminated, it's harder to purify. Better to recall, correct, and resell.) Like it's predecessor, the Mach3 will sell well in its sales venue. And allow other big box stores to market a similar competitor: The Dirt Devil Spinnergy. If the HOOVER FUSION success is any market indicator then the HOOVER MAch3 and Dirt Devil Spinnergy will sell well too. (Note: The similar names for vacuums and razors.) Carmine D.
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