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Message started by atrac on 02/06/07 at 3:01am

Title: Hoover Mach3 - a Fusion?
Post by atrac on 02/06/07 at 3:01am

So Wal-Mart is now selling the Hoover Mach3, which looks incredibly like the Hoover Fusion.  Is this Hoover's way of trying to dodge the Consumer Reports' bullet?  Change the color and remove a ring from inside the dirt cup?

They had yet another chance to add a HEPA filter and blew it again.

http://www.walmart.com/catalog/product.do?product_id=5544972

I still say that the Dirt Devil Spinnergy would kick the Mach3/Fusion's butt!

Title: Re: Hoover Mach3 - a Fusion?
Post by Carmine_Difazio on 02/06/07 at 7:01am

The HOOVER FUSION is a first generation cyclonic "sourced" upright made by TTI with the HOOVER brand name and emblem exclusively for sale at Wal*Mart and Sam's Club stores.  It is now going on almost 2 years old.  By most product and brand standards, especially vacuums and HOOVER, two years is a "seasoned" and "mature" product cycle for the big box store venue.  Especially just ONE store.  It is by all market measures a phenominal marketing success.  AND...............in spite of the Consumer Reports "NOT RECOMMENDED" label.  If you have a product that is a success, what do you do?  A makeover!  

The Mach3 is a makeover of the FUSION.  A make over is what it is...a makeover:  New name, new color, and quite possibly less dust emissions to satisfy the CR test standards.  And finally the suction claim (disclaim) is right once and for all: "Maintains constant suction up to 10 ounces of dirt based on the ASTM test F558."  The "old" HOOVER FUSION still has product literature, stick on labels, and cartons which say something slightly different and incorrect.  (Remember the Spinnergy analogy: Once the food chain is contaminated, it's harder to purify.  Better to recall, correct, and resell.)

Like it's predecessor, the Mach3 will sell well in its sales venue.  And allow other big box stores to market a similar competitor: The Dirt Devil Spinnergy.  If the HOOVER FUSION success is any market indicator then the HOOVER MAch3 and Dirt Devil Spinnergy will sell well too.

(Note: The similar names for vacuums and razors.)

Carmine D.

Title: Re: Hoover Mach3 - a Fusion?
Post by Carmine_Difazio on 02/06/07 at 7:30am


atrac wrote:
They had yet another chance to add a HEPA filter and blew it again.

I still say that the Dirt Devil Spinnergy would kick the Mach3/Fusion's butt!


Does the Spinnergy have a turbo tool on board?  ;)

Remember:  TTI owns both HOOVER and Royal Dirt Devil now.  That poses a new set of interesting challenges.  How do you produce and market similar products at prices that compete against each other in the same sales venue?

Carmine D.

Title: Re: Hoover Mach3 - a Fusion?
Post by atrac on 02/06/07 at 10:17am


Carmine_Difazio wrote:
[quote author=atrac link=1170748917/0#0 date=1170748917]
They had yet another chance to add a HEPA filter and blew it again.

I still say that the Dirt Devil Spinnergy would kick the Mach3/Fusion's butt!


Does the Spinnergy have a turbo tool on board?  ;)

Remember:  TTI owns both HOOVER and Royal Dirt Devil now.  That poses a new set of interesting challenges.  How do you produce and market similar products at prices that compete against each other in the same sales venue?

Carmine D.
[/quote]

Actually, the Spinnergy does have a Turbo Tool.  :)

Title: Re: Hoover Mach3 - a Fusion?
Post by Carmine_Difazio on 02/06/07 at 12:26pm


atrac wrote:
Actually, the Spinnergy does have a Turbo Tool.  :)



On board turbo tool?  ;)

Carmine D.

Title: Re: Hoover Mach3 - a Fusion?
Post by Mike_W. on 02/06/07 at 1:19pm

There is actually a second generation Fusion out there.  It has HEPA filter and brushroll shut-off.  


Title: Re: Hoover Mach3 - a Fusion?
Post by Carmine_Difazio on 02/06/07 at 1:31pm


Mike_W. wrote:
There is actually a second generation Fusion out there.  It has HEPA filter and brushroll shut-off.  


Hello Mike W:

Do you know the MSRP/regular sales price?

Carmine D.

Title: Re: Hoover Mach3 - a Fusion?
Post by atrac on 02/06/07 at 10:44pm


Carmine_Difazio wrote:
[quote author=atrac link=1170748917/0#3 date=1170775055]

Actually, the Spinnergy does have a Turbo Tool.  :)



On board turbo tool?  ;)

Carmine D.
[/quote]

I may not understand what you mean by on board.  Do you mean does it attach to the unit for storage and can be removed and then plugged into the hose?  If that's what you mean, then yes it does.  :)

Title: Re: Hoover Mach3 - a Fusion?
Post by Carmine_Difazio on 02/06/07 at 11:00pm


atrac wrote:
I may not understand what you mean by on board.  Do you mean does it attach to the unit for storage and can be removed and then plugged into the hose?  If that's what you mean, then yes it does.  :)


Where on the Spinnergy is the turbo tool store?

Carmine D.

Title: Re: Hoover Mach3 - a Fusion?
Post by atrac on 02/06/07 at 11:43pm


Carmine_Difazio wrote:
[quote author=atrac link=1170748917/0#7 date=1170819842]

I may not understand what you mean by on board.  Do you mean does it attach to the unit for storage and can be removed and then plugged into the hose?  If that's what you mean, then yes it does.  :)


Where on the Spinnergy is the turbo tool store?

Carmine D.
[/quote]

It's above the dirt container.  Here's another image of the box I took (with actually better lighting than the others I posted):

http://img512.imageshack.us/img512/4778/pict0020wf7.jpg


Title: Re: Hoover Mach3 - a Fusion?
Post by Carmine_Difazio on 02/07/07 at 7:29am

Much better picture.  Thanks.

Looks and acts like a HOOVER FUSION with a HEPA filter.  For $99, I would definitely agree with you.  All other things being equal, the Dirt Devil Spinnergy is a much better buy than the FUSION at $98 (without the HEPA).  

The Spinnergy turbo tool brush roll looks similar to the brush roll in the Dirt Devil rechargeable power sweep.  Not as good as the HOOVER turbo tool brush (IMHO).  But a decent competitor.

If I were Wal*Mart and Sam's Club Stores with an exclusive rights business agreement (contract) to sell HOOVER FUSION and FUSION Plus vacuums, I would vehemently object to TTI's sale of the Spinnergy at other retailers.  I would have to think that TTI is trying to capitalize on its new status as owner of both HOOVER and Dirt Devil by making a FUSION clone (even better) for sale among other big box retailers.  In effect, trying to circumvent (read breach) the contract with Wal*Mart and Sam's Club and enhance its profits by making a FUSION competitor (much better) for other retailers.  

I don't think Wal*Mart would allow that business action to go unnoticed and unpunished (until the contract expires which I suspect is soon).

BTW HSN is having another HOOVER sale on Feb 9.  I'm expecting that FUSION/FUSION + are on the sales venue.

Carmine D.

Title: Re: Hoover Mach3 - a Fusion?
Post by Carmine_Difazio on 02/07/07 at 7:39am


atrac wrote:
So Wal-Mart is now selling the Hoover Mach3, which looks incredibly like the Hoover Fusion.  


If you do a side by side compare of HOOVER FUSION to HOOVER Mach3 there is ONE difference that jumps out at you.  What is it?  The FUSION is made overseas  (aka import).  The Mach3 is made in the USA and overseas.  There are other nuances too not as significant as this one.

Carmine D.


Title: Re: Hoover Mach3 - a Fusion?
Post by It_Sucks on 02/07/07 at 2:23pm


Mike_W. wrote:
There is actually a second generation Fusion out there.  It has HEPA filter and brushroll shut-off.  


http://i.walmart.com/i/p/00/71/98/81/17/0071988117873_215X215.jpg

Hoover Mach 5 "Multi-Chamber Cyclonic" Bagless Vacuum

- Multi-chamber cyclonic system
- Brush Roll Control
- 28' Cord Rewind
- Lifetime HEPA Filter
- Adjustable Handle Height
- Fingertip on/off control

More information at http://www.walmart.com/catalog/product.do?product_id=5544971.

Title: Re: Hoover Mach3 - a Fusion?
Post by Carmine_Difazio on 02/07/07 at 7:17pm


Carmine_Difazio wrote:
If you do a side by side compare of HOOVER FUSION to HOOVER Mach3 there is ONE difference that jumps out at you.  What is it?  The FUSION is made overseas  (aka import).  The Mach3 is made in the USA and overseas.  There are other nuances too not as significant as this one.

Carmine D.


Ditto for the Mach5:  Made in the USA/imported.  Of course a host of other features too for the higher price tag of $168.  The 28 foot cord AND winder is a nice feature.  IMHO Wal*MART and HOOVER have two more winners for the next 2 years: The Mach3 and Mach5.  These will undoubtedly supercede the HOOVER FUSION and FUSION Plus which get discontinued and/or become obsolete.  

I think a few of the more expensive bagless brands/models will also get culled from the Wal*Mart shelves to make room for the HOOVER Mach's.  There will be no problem keeping the vacuum shelves and warehouses stocked with HOOVER Mach's.  Since they are made both here and abroad shortages should not exist for more than a few days at a time, if at all.

The Dirt Devil Spinnergy should officially be launched soon too and join the DD Action 1 and Reaction 2 vacuum line.  My vote goes to HOOVER and Wal*Mart for the Mach line.  

Carmine D.

Title: Re: Hoover Mach3 - a Fusion?
Post by Carmine_Difazio on 03/07/07 at 8:31am

The HOOVER Mach 3 and 5 bagless are shown on the HOOVER Web site.  Amazingly similar to the Fusion and Fusion Plus.  Same retail prices too.  $98 and $109.

Carmine D.


Title: Re: Hoover Mach3 - a Fusion?
Post by Carmine_Difazio on 03/13/07 at 1:41pm


Carmine_Difazio wrote:
The HOOVER Mach 3 and 5 bagless are shown on the HOOVER Web site.  Amazingly similar to the Fusion and Fusion Plus.  Same retail prices too.  $98 and $109.

Carmine D.


The Mach5 is very different from the Mach3 and FUSION.  At $168, and HEPA rated, it is Wal*Mart's high end bagless to "replace" the more expensive dyson DC07 Original and HOOVER WT 2 bagless.  It is clearly marked with the claim that it outcleans the dyson DC07, 14, and 15 based on ASTM test F608.  Restyling is similar to the HOOVER WT 2 but slimmer and the "old FUSION" adjustable handle and grip.  Nice vacuum for the money.  28 foot cord rewind and all the other amenities: Turbo tool, light, brush roll shut off, adjustable handle, manual rug height adjustment and Good Housekeeping and UL seals of approval.  

The Mach3 on the other hand competes with the less expensive bagless models like the BISSELL and Dirt Devil.  It is clearly marked with the claim that it outcleans the BISSELL and Dirt Devil bagless models. Basically a renamed FUSION.  

Carmine D.

Title: Re: Hoover Mach3 - a Fusion?
Post by dial-a-matic on 03/25/07 at 10:38pm

      The new Mach 3 does have improved filtration! I looked at one in Hel*Mart last night and it has a white cloth like dyson's filters do. My guess why hellver (hoover) changed the name is so people wouldnt think its a bad machine (fusion)

-a-

Title: Re: Hoover Mach3 - a Fusion?
Post by Carmine_Difazio on 04/17/07 at 10:40pm

Another new HOOVER Mach in town: This one is the Mach4 at Sam's Club Stores for $109.  And succeesds the very popular selling HOOVER Fusion Plus.  Also complements the Mach3 and Mach5 series at Wal*Mart.  This will start the 3rd consecutive year of HOOVER bagless cyclonic exclusive models for Wal*Mart and Sam's Club Stores.  Proof that the vacuum products and prices are well suited to the stores's venues.  

Carmine D.

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