Google-YouTube struck a deal with GE'S CBS Corp which allows YT to show highlights, postgame news conferences and other clips from the TV network's telecasts of the NCAA (March Madness) basketball tournament.  CBS split from VIACOM last year and VIACOM announced it is suing YT for "massive intentional copyright infringement."
 
The deal for the NCAA tournament will add a CBS "channel"n YT.  CBS and YT will share the revenue from an exclusive advertising sponsorship from General Motors Corp's Pontiac Division.  The companies did not detail expected revenue from the partnership and/or how they would split the GM ad money.
 
Poster's Note:  It appears that the old line media moguls (at least BBC and CBS) found a business solution to bridge with the new age media (internet users) providers.  "East meets west."  And the consumers, who have spoken, have won.  ONE BILLION $ sounds like a big figure.  But what's at stake is VIACOM's capitalization valued at $27 BILLION.  Time for the old line to move into the 21st Century of media users.
 
Carmine D.
 

Quote from guess_who on 03/19/07 at 9:21pm:

 
Hello Venson:
 
Like you, the consumers have spoken.  And You Tube answered.  VIACOM will have to listen too IF it wants to keep its $27 BILLION in capitalization and grow with the future of the internet generation of viewers.
 
People don't want to watch the full 60 minute show.  They want to view the 6 minute finale, and/or the 2 minute skirmish of words between Rosie and the Donald.  Just like they didn't want to buy the complete CD just the one/two tracks that they wanted to hear.  
 
Carmine D.

THis is not vacuum related but is about advertising.  And who knows maybe a vacuum company will pick up to this theme from Honda in the UK and do the same.
 
And you thought those people that set up roomfuls of dominos to knock over  
were amazing. There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first! 605 takes, something, usually very  
minor, didn't work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. By the time it was over, they
were ready to change professions.
 
 
The film cost six million dollars and took three months to complete  
including full engineering of the sequence. In addition, it's two minutes
long so every time Honda airs the film on British television, they're
shelling out enough dough to keep any one of us in clover for a lifetime.  
 
 
However, it is fast becoming the most downloaded advertisement in Internet
history. Honda executives figure the ad will soon pay for itself si mply
in "free viewings" (Honda isn't paying a dime to have you watch this  
commercial!).
 
 
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.
 
 
There are six and only six hand-made Honda Accords in the world. To the  
horror of Honda engineers, the filmmakers disassembled two of them to make
the film.
 
 
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) is parts from those two cars.  
 
 
The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer graphics
have gotten.
 
 
They fell off their chairs when they found out it was for real. Oh, and  
about those funky windshield wipers. On the new Accords, the windshield
wipers have water sensors and are designed to start doing their thing
automatically as soon as they become wet.
Copy and paste:  
 
 
http://www.albinoblacksheep.com/flash/honda.php
 
 
Carmine D.
 
Poster's Note:  Thanks to Lori from NJ who shared this with me so I could do the same.