I took the liberty to excerpt this from a UK dyson article, that another poster was kind enough to provide on another thread. Thank you for the data. Since this thread has veered into the direction of how well dyson sales are, I double posted my response on the Forum to make it easier for readers to follow the exchanges. Enjoy.
"Total number of Dyson vacuum cleaners sold worldwide since 1993 is more than 20 million (2006).
10 million of these were sold in the last three years.
Two thirds of sales are now outside of our home market, the UK.
Overall growth in export sales of 44 per cent (2005)."
Since 10 million dyson vacuums (before returns) have sold worldwide in the last 3 years, I opined several times on this Forum (and still) that dyson has not sold ONE million units in the USA in one year. Considering that OVER 20 MILLION new vacuums are sold each year in the USA and have been for many years, dyson's unit volume share is less than 5 PERCENT of total yearly new vacuum sales in the USA. After more than 3 years in the USA.
Any wonder that dyson presents sales in dollar volume while the rest of the vacuum companies present data in unit sales? The vacuum industry for the last 50 years has always presented data on sales in unit volume, not dyson which uses dollar volume. Why? In unit volume terms, dyson would be considered a niche vacuum for sales not mainstream. Dyson likes to come off mainstream and wow its public persona. IMHO
Also of interest to me to note, dyson's 2006 financial results will be released this summer according to the article's author. Almost 6 months after the close of the calendar year. Just dyson results.
But the NPD can post results for the entire industry in the USA for the 3 months ended April 2007 in June? Sorry. You have to show me what the numbers mean and measure before I begin to believe them. Still no response back from NPD on my question about their numbers.
Carmine D.