Quote from HARDSELL on 06/14/07 at 8:08pm:A usual Carmine is doing the side step. My point was that Dyson does not put a product on the market just to beat the competetion. Dyson is the competition. Hoover went busted trying to compete. Regardless of the product the principle is the same. Quality before quantity.
Hello HARDSELL:
And as usual you equate high prices with quality. You must be Japanese! An assessment of the dyson products, vacuums and others, in the last 5 years proves the two are mutually exclusive for dyson. Why?
Dyson scatters its efforts on an overloaded pipeline of ideas and products. In doing so, dyson does not measure the "effort to benefit" trade off on many of the products its brings to market. Marginal products at best. Not indicative of a company which claims to be one of quality.
The result: The DC11 canister for $499. Pulled off the market in 9 months and followed after more than 2 years (much too long a time) with the DC21 canister (the subject of this thread). The contra-rotating washer. Priced at 2-3X the price of the best washers on the market. Sold only 1900 of these in 2004 when it was finally pulled off the market. The DC16 Hand held for $149 with a 3-5 minute run time. The dyson AirBlade. Over 9 months on the market now and dyson doesn't have them even priced. Most recent news has dyson gifting them away to vendors to spark interest. Should I go on?
Here's dyson's problem: Too much innovation is a bad thing not a good thing. Reducing the number of products and focusing efforts speed introduction of new products. It's the time tested theory of congestion and delay. If a freeway is getting congested, do you load more cars on the ramp in the hopes that people will go faster? Or should you try to take some cars off?
Are you with me? If you are then you know the business concept and practice of "Fast Innovation." Dyson and his fawners think this is heresy when applied to designers and creative types who launch new products. That's why dyson spends R&D on useless ideas and unprofitable products that fail. While the dyson competition flourishes. According to a 2007 survey of 150 CEO's, CFO's and senior level executives from among the top 2000 companies in the world, competition is the NUMBER ONE RISK to organizations. Innovation was all the way down at number 8.
Dyson needs to apply the simple time tested "effort to benefit" tradeoff. Then it won't have so many marginal projects stopping it from doing best on the big ones. Then and only then will dyson be a quality product company. And not a bull pen for 500 artful engineers.
IMHO.
Carmine D.