Forum - Dyson's The Ball (DC15)

M00seUK

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Re: Dyson's The Ball (DC15)
Reply #460 - 02/20/06 at 2:42pm

Quote from Carmine_Difazio on 02/20/06 at 2:16pm:

Hello M00seUK:

This dyson TV commercial aired on the Monday morning ABC news network today at 7:30 AM. Conspicuously absent from the commercial both verbally and in writing, the dyson trade mark words: Never Loses Suction.

Carmine D.

Ah, I see. So it's Dyson delivers; 'constant suction' vs. 'no loss of suction' - one suggests the suction doesn't drop *noticeably*, the other - that it doesn't drop *at all*? The 'no loss of suction' claim has been challenged before in the courts and awarded in Dyson's favour, although this was outside the US.

Maybe we're reading too much in to this? These ads will be from the newly appointed agency. It wouldn't surprise me if they're trying to make a good impression by creating an original campaign from the ground up, including some of the wording.

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Carmine_Difazio

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Re: Dyson's The Ball (DC15)
Reply #461 - 02/20/06 at 2:49pm

Quote from M00seUK on 02/20/06 at 2:42pm:

Ah, I see. So it's Dyson delivers; 'constant suction' vs. 'no loss of suction' - one suggests the suction doesn't drop *noticeably*, the other - that it doesn't drop *at all*? The 'no loss of suction' claim has been challenged before in the courts and awarded in Dyson's favour, although this was outside the US.

Maybe we're reading too much in to this? These ads will be from the newly appointed agency. It wouldn't surprise me if they're trying to make a good impression by creating an original campaign from the ground up, including some of the wording.

That's certainly a rational explanation.

However, the new TV campaign omits the trade mark words AND so do the most recent dyson newsprint advertisings.

The two facts are too coincidental to me to be explained off as making too much out of the absence of the dyson trade mark words: Never Loses Suction. I think it goes much deeper for dyson to change what conceivably has been working so well for its sales. (IMHO).

Carmine D.

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Bruce Ultimate Member Posts: 711	Re: Dyson's The Ball (DC15) Reply #462 - 02/20/06 at 2:57pm Sounds like nit picking to me Carmine. Constant suction, no loss of suction.... the same thing. But go ahead and spew pages of useless speculation if it makes you rattle!
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C.H.R.I.S. Full Member I love YaBB 1G - SP1! Posts: 87	Re: Dyson's The Ball (DC15) Reply #463 - 02/20/06 at 3:36pm The new commerical wasn't bad. The new ads started on the 19th.
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Carmine_Difazio Ultimate Member I love YaBB 1G - SP1! Posts: 5559	Re: Dyson's The Ball (DC15) Reply #464 - 02/20/06 at 4:52pm Quote from Bruce on 02/20/06 at 2:57pm: But go ahead and spew pages of useless speculation if it makes you rattle! Bruce: The lawsuits by both HOOVER and ORECK against dyson in Federal Court over false advertising claims are factual and not speculation. Carmine D.
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JimB

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Re: Dyson's The Ball (DC15)
Reply #465 - 02/20/06 at 5:03pm

I hope we are not headed down the "I can only talk about it crypitacally to help my arguments when cornered" path. However, can you point to a reference source on your litigation claims as to what the claims by which parties are? As I recall I thought I read that Dyson brought suit against Hoover first. The suit you are now touting seems to be the continuation of the same suit I believe at one point you were claiming did not exist.

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tiger21

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Re: Dyson's The Ball (DC15)
Reply #466 - 02/20/06 at 5:31pm

Jim B,
I tried the other day to get some answers from Dyson on a few questions.
1) Who were the competitors listed on the ad chart?
Classified
2) Why haven't you tried and reported on cleaners that started with more suction than Dyson?
No comment
3) Will you test with CRI?
No Comment
What do you think about CRI testing?
No comment

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old-timer Ultimate Member I love YaBB 1G - SP1! Posts: 1223	Re: Dyson's The Ball (DC15) Reply #467 - 02/20/06 at 5:57pm Tiger21, I'm going to give you my opinion about this, Dyson 's out to make a big hit in a short time in the states. Sell out to someone else, and stick it to the american public. old-timer
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dualcyclone

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Re: Dyson's The Ball (DC15)
Reply #468 - 02/20/06 at 6:28pm

There is definately a lunatic fringe posting to this forum. Dyson will not 'sell out' and 'stick it to the American Public" (we'll leave that for the low down Hoover company to do). Dyson is the number one selling vacuum cleaner in the world. Period. Dyson has made a mark on the vacuum cleaner industry that will never be erased. ALL vacuum cleaners will use Dyson's cyclonic filtration system sooner or later (just like all vacuums copied Air-Way's disposable bag). Why? Because it's BETTER THAN BAGS! Wasting money on disposable bags when something better exists (the Dyson) is like owning a car that has to be pulled by a horse. It's outdated, outmoded, and outclassed by something (Dyson) that actually WORKS PROPERLY. Remember that the candle makers shouted plenty about the dangers of electricity when electric lights came along. Carmine and his old cronies are doing the same thing. Just like the candle makers of old, Carmine and his nursing home buddies will die out (soon I hope), leaving the world free to enjoy a BETTER WAY (Dyson) and never looking back to the "horse and buggy days" of disposable bags. Rest in Pieces Carmine, Rest in Peace.

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Carmine_Difazio Ultimate Member I love YaBB 1G - SP1! Posts: 5559	Re: Dyson's The Ball (DC15) Reply #469 - 02/20/06 at 6:32pm "Dyson is the number one selling vacuum cleaner in the world. Period. " Dualcyclone Do you have sales data to support this claim? Carmine D.
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