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BEST BUY And Sunday Parade (Read 3669 times)
Carmine_Difazio
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Re: BEST BUY And Sunday Parade
Reply #620 - 07/16/07 at 3:27pm
 
Quote from JimB on 07/16/07 at 3:22pm:
Quote from Carmine_Difazio on 07/16/07 at 9:31am:


Kudos to KOHL's for dropping the false dyson claims "NEVER CLOGS, NEVER LOSES SUCTION" in its dyson vacuum ads. The action is mandated by the Advertising Standards Agency in a June 2007 ruling against dyson after 3 dozen complaintants filed an action against dyson with the agency.

Carmine D.



A complaint including Hoover/Tandy in the UK to an UK agency can not mandate actions in the US by an US company. Anyone can read the actual rulling. The ruling backs the science behind the dyson claim and makes it clear that dyson did not intend to mislead but states 1 specific UK TV commercial was not worded clearly enough and might unintentionally leave some viewers with incorrect assumptions. This has no bearing in the US at all. It is apples and oranges, for example many ad's in foreign countries would be fined and banned here as indecent but we do not get to mandate rules abroad. In some european countries there are strict prohibitions against any comparitive advertising of any kind, no matter how truthful, which would make 90% of all advertising here illegal and yet ads ruled illegal in belgium are the norm here and like this ruling have nothing to do with what can be "mandated" here.

 
 
Hello JimB:
 
Then I guess you and dyson have nothing to worry about.  NOT!   Wink
 
Carmine D.
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JimB
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Re: BEST BUY And Sunday Parade
Reply #621 - 07/16/07 at 4:00pm
 
This huge settlement prediction will go the route of your assurance to all that Dyson would be out of Best Buy by the end of the year (several years ago).
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Carmine_Difazio
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Re: BEST BUY And Sunday Parade
Reply #622 - 07/16/07 at 5:58pm
 
Hey JimB:
 
BEST BUY stores are culling their dyson models as we speak, as are several other big box retailers.  Why?  Lack of sales.  Too long on the shelves.  To expensive to carry in inventory.  And more reasons.
 
I'm predicting an out-of-court settlement by dyson.  In the millions of US dollars.  I'm also predicting that larger numbers of dysons (sold as refurbs and repacks on the internet now) will be returned by buyers to big box retailers where they were purchased.  Why?  Dyson buyers will say they were mislead and deceived by the dyson product claims and they want their money back.  
 
Retailers will be forced to oblige or risk being sued themselves for having sold the dysons under false and misleading pretenses through false written dyson product claims.  Retailers will have to refund a portion of the sales price to the consumers to appease them and/or trade in the dyson models for a less expensive brand with a refund of money to the dyson consumers and/or outright dyson vacuum returns and no in-kind purchases.
 
Carmine D.
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JimB
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Re: BEST BUY And Sunday Parade
Reply #623 - 07/17/07 at 11:31am
 
Quote from Carmine_Difazio on 07/16/07 at 5:58pm:
Hey JimB:

BEST BUY stores are culling their dyson models as we speak, as are several other big box retailers.  

Carmine D.

 
Complete and utter rubbish.  Any consumer can tell  by looking around themselves.  Dyson's are in more retailers, lead off more vacuum aisles, and are in a greater number of retailers ad's than ever before.
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Carmine_Difazio
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Re: BEST BUY And Sunday Parade
Reply #624 - 07/17/07 at 12:42pm
 
Quote from JimB on 07/17/07 at 11:31am:
Quote from Carmine_Difazio on 07/16/07 at 5:58pm:
Hey JimB:

BEST BUY stores are culling their dyson models as we speak, as are several other big box retailers.  

Carmine D.


Complete and utter rubbish.  Any consumer can tell  by looking around themselves.  Dyson's are in more retailers, lead off more vacuum aisles, and are in a greater number of retailers ad's than ever before.

 
Hey JimB:
 
I do a weekly parade of the vacuum sales on this Forum and this thread.  Do you read it?  Dyson vacuum products are conspicuously absent from the Sunday retailers' ads and have been for weeks.  Dyson ads will continue to be scarce in the months counting down to the 2007 Holiday season.  The ASA ruling which forced dyson to "revise" its brand's mantra will make it more difficult for retailers to command the huge dyson prices.  
 
The only option dyson will have to continue its pervasive presence among the big box retailers is by lowering its prices to be more in line with the current market prices for bagless vacuums.    
 
Time will tell if dyson, after 5 years of not doing so, will make wholesale drops in its prices.  
 
Carmine D.
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JimB
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Re: BEST BUY And Sunday Parade
Reply #625 - 07/17/07 at 3:26pm
 
Quote from Carmine_Difazio on 07/17/07 at 12:42pm:

Hey JimB:

I do a weekly parade of the vacuum sales on this Forum and this thread.  Do you read it?  Dyson vacuum products are conspicuously absent from the Sunday retailers' ads and have been for weeks.  Dyson ads will continue to be scarce in the months counting down to the 2007 Holiday season.  
Carmine D.

 
I will if you like, lets take a quick look at what you said about the ad for the store you declared the winner this week.
 
Quote from Carmine_Difazio on 07/16/07 at 9:31am:


KOHL's looks like the winner for vacuum sales this week.  Check Web Site and store nearest to you for details.  

Kudos to KOHL's for dropping the false dyson claims "NEVER CLOGS, NEVER LOSES SUCTION" in its dyson vacuum ads.  The action is mandated by the Advertising Standards Agency in a June 2007 ruling against dyson after 3 dozen complaintants filed an action against dyson with the agency.

Carmine D.


 
Ok so Kohls your winner this week.  There are 3 vacuums in the Kohls ad and 2 of them are dyson's.  2/3's of your winning ad leaves them "conspicously absent"?  That seems conspicously hypocritical.  
 
The two dysons in the ad are in the lead position of the ad and are listed only by price and model name no marketing commentary.  Your conspiracy theory has a UK advertising agency ruling in late june on a specific UK tv commercial "mandating" change in a US print ad.  First anyone with any knowledge of retail knows this 30 some page color ad distributed nationwide was wrapped months before this ruling not put together in the 2 or so weeks from ruling to ad shipment.  The claim that a UK ad agency ruling on a specific UK tv ad can somehow mandate what can be in a print ad in the US is just plain dumb.    
 
I believe you also note that best buy's ad had no vacuums.  Not terribly surprising as we both know it is the slow season for vac's.  You say "Dyson ads will continue to be scarce in the months counting down to the 2007 Holiday season."  How about a wager on if dyson is present in the next best buy vacuum ad or if it will be conspicously absent?    I say it is in the next ad with vacuums and as vacuums were not in last weeks at all I say it is with in the next 2 weeks.  Just a gentlemans wager to see who is right and if you really believe what you type.
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Carmine_Difazio
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Re: BEST BUY And Sunday Parade
Reply #626 - 07/17/07 at 4:34pm
 
Hey JimB:
 
I detect a real desperation in the tone of your posts.  Wanting to bet on whether dyson ads will be upcoming at one of dyson's biggest retail partner.  The store that encouraged the company to launch in the USA in April 2002.  
    
BTW, the ASA ruling was reported June 1, 2007.  Not late June.  Don't tell me that you didn't read it again!
 
I understand the dyson store prices at Kohl's are really lower than the prices advertised.  Why?  Kohl's stores are culling these dyson models from their inventory.  Why?  The DC07 is old, obsolete and out-of-date.  These DC07 All Floors have been in the Kohl's inventory for several years.  NPD counted them as sales in 2004! Still unsold.  After almost 3 years.
 
The dyson DC17 sales are miserable.  The sales have been terrible since the DC17 was introed in September 2006.   Kohl's (and other retailers) probably will no longer stock the DC17 once the existing inventories are sold out.  Why?  Too heavy.  Too costly.  Biggest reason: Customers are not buying the DC17.
 
My sense is BEST BUY will have dyson vacuum ads upcoming.  Why?  BEST BUY stores are also culling its dyson models.  The recent span of several weeks of dyson down time with no advertised sales has a purpose.  It's needed to do the nationwide dyson inventory counts before and then after the dyson advertised sales.  Why?  To note the number of dyson models sold and/or not sold before and after sales times to determine the final models for culling.  BEST BUY management reviews inventory on hand against sales on a regular bases.  Why?  To measure the sales trends and inventory levels historically over time.  When the sales numbers show consistent decreases while the inventory levels show increasing shelf time, the merchandise gets flagged and monitored and watched for culling.   It gets replaced by merchandise with consistently stable and/or increasing sales and less inventory shelf time.  
 
As I've mentioned, the housing downturn has had a severe and long lasting negative impact on household appliance sales.  Starting towards the end of 2005 and lasting through now and beyond.  Vacuums included.  Especially the high priced vacuums at the big box retailers like SEARS and BEST BUY, two of dyson's biggest sales partners by your own admission on the Forum.  Both retailers recently reported lower than expected May and June sales, quarterly sales, and year to date sales.  Both retailers revised their estimates for profits and sales through the end of the year and into next year.  Their reasons.  The protracted housing market sales decline which will last, by most experts' assessments, through the end of 2008.  
 
Carmine D.
 
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Re: BEST BUY And Sunday Parade
Reply #627 - 07/17/07 at 6:51pm
 
And dont forget about the bo jackers and bootleggers on E-BAY,the more the dyson gets trashed the more the prices will come down.
 
How many dysons you get stuck with Jimbo......
 
 O.T.
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Re: BEST BUY And Sunday Parade
Reply #628 - 07/17/07 at 8:29pm
 
Quote from old-timer on 07/17/07 at 6:51pm:
And dont forget about the bo jackers and bootleggers on E-BAY,the more the dyson gets trashed the more the prices will come down.

How many dysons you get stuck with Jimbo......

O.T.

 
Your glee for and support for shoplifters and thieves that fence (a sugar coated  word for selling stolen merchandise) NIB Dyson’s on eBay is pathetic.  Not only Dyson’s but any power tool, electronics, Playstation games, Frontline flee medicine, etc, etc.  Just about anything one would want from Best Buy, Sears, Home Depot, Lowe’s, etc. can easily be bid on and “won” on eBay via individuals or eBaystore/pawnshops.  All the while higher prices are passed onto the upstanding moral consumer.  Why don’t you post your business address here or elsewhere and invite whores and thieves to steal from you or your loved ones just so people who do not like you can get a kick, a glee from your loss?
 
 
Here is just one more link proving thieves sell on eBay.  http://www.foxnews.com/story/0,2933,206751,00.html?sPage=fnc.national/crime
 
Also…
In the first week of August CNBC t.v. series “Business Nation” is broadcasting "a how thieves fence on eBay" segment.
 
 
Below: A warm and wonderful human being with child stealing a Dyon vacuum...

 
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Re: BEST BUY And Sunday Parade
Reply #629 - 07/17/07 at 11:36pm
 
Hello JimB:
 
Here's my final addendum to our Forum posts and discussions about the KOHL's dyson sales this week and the ASA ruling.
 
If you take the time and read the KOHL'S descriptions of the dyson vacuums on its Web site you'll note that conspicuously absent from the dyson ads and specs are the words: NEVER CLOGS, NEVER LOSES SUCTION.  In fact there are no words and/or verbage even remotely similar to these.  For example, dyson and its retailers in the past commonly used the following verbage [or similar] in its ads and specs: "The only vacuum that doesn't clog and doesn't lose suction."  You won't find those words either.
 
And you won't find: "Doesn't lose suction" with any of the dyson KOHL's ads and product specs.  But you will on the dyson Web Site.  Why the contradiction?  Many reasons.  Suffice it to say that if KOHL's used the verbage on the dyson Web site then it would also have to site the lab name and test.  Which to KOHL's buyers is too complicated and confusing to comprehend.  So KOHL's scrubbed the claim so it would not have to add the same reference that dyson uses for the lab and test.
 
These changes to the dyson ads are just about 6 weeks after the ASA ruling was reported in the news on June 1, 2007.
 
As I mentioned several times previously on this Forum and in this thread, LOWE's scrubbed these words and phrases from its dyson ads months ago.  Long before the ASA ruling was reported.  Why?  It's got some employees with savvy vacuum industry expertise.  And knew it was the honest and right path to take BEFORE the ASA ruling against dyson.
 
Other USA big box retailers, as you and I know from past experience, will follow KOHL's and LOWE'S lead.  Why?  Advertising practices and standards among all major big box retailers are very common and pervasive especially for vacuum brands, makes and models.  Even the product prices are the same and/or close.  It's been that way for more than half a century in the USA.
 
Carmine D.
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« Last Edit: 07/18/07 at 8:38am by Carmine_Difazio »  
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