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Dyson DC21 (Read 1154 times)
Dyson DC18
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Dyson DC21
02/21/07 at 7:42pm
 
Thanks M00seUK
 

 

 
MONTREAL, QUEBEC--(CCNMatthews - Feb. 21, 2007) - Dyson is celebrating its one year anniversary in Canada with the introduction of the Dyson Canada Design Competition, the launch of two new products - the Slim and the Stowaway - and a 21% market share(i).
 
"Dyson Canada has grown to become Dyson's fastest growing subsidiary worldwide," confirmed James Dyson founder and the inventor of the company's patented cyclone technology. Dyson was in town to celebrate the company's anniversary and to launch a design award for Canadian design and engineering students.
 
"My hope is that the Dyson Canada Design Competition will encourage young Canadian designers and engineers to think differently about how to find innovative solutions to every day problems - and will encourage and inspire our next generation of designers," said Dyson, who famously made thousands of design prototypes in his quest to develop the Dyson vacuum.
 
The Dyson Canada Design Competition is open to Canadian design teams and individuals who are full-time students or who have recently graduated (within one year) from a recognized college, CEGEP or Canadian university. The company will accept design submissions from March 1 through to November 15, 2007 and application information is online at www.dyson.com.
 
The winner of the Dyson Canada Design Competition will receive $5,000 in cash; an award, and a Dyson vacuum cleaner. The Canadian winner will be entered into the international James Dyson Design Award, with a prize fund of up to 10,000 pounds sterling.
 
Dyson Launches Two New Products
 
"The Dyson Canada Design Competition is an exciting way to start our second year in Canada and we look forward to seeing the response from young Canadian designers," explained Dyson Canada President, Andrew Robinson.
 
"The Dyson Slim is the most powerful lightweight on the market and the Dyson Stowaway is our first canister vacuum in Canada," explained Robinson, adding that 60% of Quebec's vacuum sales are canister vacuums. "Both feature Dyson's patented cyclone technology - so they don't clog or lose suction - and deliver Dyson's trademark superior cleaning performance."
 
"Canada's response to Dyson has been amazing," said Robinson. "In 2006, Dyson helped drive 17% dollar growth in upright vacuum sales and we're now the #2 brand with a 21% dollar share of the nation's upright vacuum sales," he said.
 
"We have an amazing team and an exciting product that Canadians really appreciate and are responding to," said Robinson, who adds that within 6 weeks of launching the DC16 handheld into the Canadian market, Dyson had captured a 10% dollar share.
 
About Dyson
 
Dyson is committed to making products that work better for everyone. Headquartered in Malmesbury, England, more than a third of Dyson's 2000 employees worldwide are scientists and engineers. In 2005, Dyson invested an estimated 50 million pounds sterling into R&D.
 
Dyson is sold in 44 countries around the world and is the top selling brand in Western Europe, USA, Australia, New Zealand, Japan, the UK and Ireland.
 
Dyson has received numerous awards for technological innovation including the Industrial Design Prize of America, the Chicago Athenaeum Good Design Prize, the European Design Prize, the Super Good of the Year (Japan), L'Etoile de l'Observeur du Design (France) and was recognized as one of Time magazine's coolest inventions of 2002.
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« Last Edit: 02/22/07 at 12:07pm by Dyson DC18 »  
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Re: Dyson DC21
Reply #1 - 02/21/07 at 7:44pm
 
Does it look large like the DC08 or small like the DC12?
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Re: Dyson DC21
Reply #2 - 02/21/07 at 10:32pm
 
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Re: Dyson DC21
Reply #3 - 02/22/07 at 7:16am
 
599.99 Canada Dollars = about 517.347 United States Dollars
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Re: Dyson DC21
Reply #4 - 02/22/07 at 7:41am
 
Quote from Dyson_Chris on 02/22/07 at 7:16am:
599.99 Canada Dollars = about 517.347 United States Dollars

 
Very pricey models for big box stores' sales venue, dyson's primary sales focus and force in the USA.  
 
The DC17 is now just 6 months old in the USA with an MSRP of $549 (US).  And is being offered now on sale by retailers with 20 percent off and/or "in store/instant savings" and $50 Giftcards.  And there is a glut of inventory of the DC07, DC14, and DC15 models still in retailers' stock.  These models are "obsolete" and several years old.
 
A lightweight slimmed down dyson upright (DC18) at $569 (Canadian) and $500 US; and power headed canister (DC21) at $599 (Canadian) and $520 US are a lot of money in the USA big box stores' vacuum market.  Why? The average cost of a new vacuum for the last 5 years in the USA, according to Consumer Reports, is about $200 (US).  CR consistently warns US vacuum buyers that paying more doesn't get you more.  The new vacuum price is even less for big box stores which have to sell more and more new vacuums year after year to stay ahead of the competition.  
 
BEST BUY stores' receptions for the DC15 Ball and DC11 canister (the retailer dyson selected for the dyson launch) were disastrous:  Both dyson models had huge price drops within a couple of months of their USA launch.  And the latter (with an MSRP in May/June 2004 of $499 (US) at the time of launch in the USA) was pulled completely from the US vacuum market in Feb 2005.  That's just 2 years ago.  Have the facts and circumstances of the USA vacuum market changed so drastically in that short time?
 
Dyson may fancy himself a marketing genius for his products in Canada and Japan.  But his perception doesn't square with the reality of the dyson track record in the USA (and even in the UK and Europe where vacuum buyers are getting dyson-ed out).  
 
Carmine D.
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Re: Dyson DC21
Reply #5 - 02/22/07 at 8:31am
 
So the DC21 is here!  It's like a DC15/18 and DC08 TW rolled into one!  So they have modified the DC08 to include new features and technology!  The DC08 is a well proven design for Dyson!  The powerhead looks good and should clean better than an air powered head!  
 
Looks like they have used the small ball design off the DC18 Slim with the powerhead off the DC18 too, the DC15 powerhead is slightly different with that having a metal soleplate and large debris pickup at the front, which the DC18 does not have nor does it look like the DC21 powerhead have!
 
No sign of the digital motor yet!
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Re: Dyson DC21
Reply #6 - 02/22/07 at 11:59am
 
Doesn't look like any digital motor is coming anytime soon.
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Re: Dyson DC21
Reply #7 - 02/22/07 at 12:42pm
 
Now we know what they did with all the dc15 powerheads, they adapted it to the canister.
 
 
  comments.
 
  O.T.
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Re: Dyson DC21
Reply #8 - 02/22/07 at 12:52pm
 
Quote from old-timer on 02/22/07 at 12:42pm:
Now we know what they did with all the dc15 powerheads, they adapted it to the canister.


 comments.

 O.T.

 
More specifically to the canister's power head.  IMHO overkill and useless for a 3.5 pound (at most) vacuum power head nozzle attachment.  The same power head nozzle maneuverability can (and is achieved) with a 180 degree right to left swivelling handle/bail/neck that raises simultaneously 90 degrees up and down.  Customary now in the US vacuum industry for some time.  At considerably less the cost, less the weight, and probably less likely the need for repair.  
 
Carmine D.
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Re: Dyson DC21
Reply #9 - 03/01/07 at 8:06am
 
Looks like the 21 is going to be one powerfully canister with 255 airwatts.
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