Vacuum Cleaners Discussions

First upright from Miele

29 February 2008 This summer, Miele will launch its first range of upright vacuum cleaners – the S7.  It will consist of about six models, all of which feature ultra large dust bags and  “a unique swivel body, which makes it easy to manoeuvre in even the trickiest  of room layouts”. According to the company,  the decision was made following  numerous requests from customers that wanted to buy Miele  but would only use  an upright model. Text: courtesy ERTweekly.com Picture: courtesy Miele.co.uk, 2009 Edited 21st March 2009; reason: loss of original image.

CarmineD wrote:

Hello DIB:

I was at a BEST BUY store here in Las Vegas and did not see/hear of the new MIELE S7 launch.  May be due to the fact that the Appliance Associate at BB relocated from another department and is just learning the ropes.  Also of note since my visit in April 2008, the floor space for vacuums is substantially downsized.  And all the display vacuums, which have been significantly culled since my last visit, are plugged in and ready for buyers to use. 

MIELE is a top tier bagged, high end, premium made vacuum with a well known reputation for German made quality.   The vacuum industry agrees that MIELE-s last on an average of 20 years.  If and when MIELE S7 makes a presence in BEST BUY stores, and any others, it should sell itself with little or no need for the sales staff intercessions. 

Carmine D.

I am always amused when people talk of European quality.  All they have to do is over price their products and Americans assume it is the best. 

HARDSELL wrote:

Hello HS:

Ironic that a former dyson user like yourself should raise this point.  It's a good point and not necessarily attributed to Americans alone.  Japanese buyers are notorious for this misconception and they are big spenders on new gadgets and gimmickry.  To your credit my friend you didn't buy your dyson.  It was a gift you used for several years and then sold.

Price high, use subtle comparisons with veteran industry leaders, throw in a false claim, maybe a new gimmick and voila: The makings of an excellent product marketing strategy.  Especially for new brands/products that don't have a track record.  

However, if the present global economic malaise doesn't, time/experience will correct the misguided perceptions.  The reality sets in and the erroneous notions disappear.  Consumers are stuck with fair to average performing products for years because of their high prices [and their gullibility].   

MIELE has a well deserved reputation for quality canisters.  No doubt the German engineering and fastidiousness to the minor seemingly unimportant details [like the bags and filters].  Time will tell if this translates and transfers to its new line of uprights.

Carmine D.

HARDSELL wrote

I am always amused when people talk of European quality.  All they have to do is over price their products and Americans assume it is the best. 

 Even the ones made in MEXICO..???????????????

MOLE

mole wrote:
Big Box store Canadian Tire now has Miele's on their shelves.  The other day I saw the S518 there, ASSEMBLED IN CHINA!!  Is this the new so called "European Quality"??  

Vernon

mole wrote:

 Hello Vernon, MOLE:

ASSEMBLED IN CHINA!!  by MEXICans.  It's what's called the global economy! 

Carmine D.

CarmineD wrote Oct 10, 2008:

The gang of 535 and prominent White House staff are hinting heavily at another citizen stimulus payment worth $150-175 BILLION possibly enacted/passed during the lame duck administration/Congress.  Even Fed Chief Bernanke is on board.  Did someone say: Isn't socialism great?

Carmine D.

Oh Boy, now i can buy my chinese MIELE,and have a few bucks left for some bags made in BRAZIL.................

Yes Carmine i said it....

If i run my business into the ground by bad decisions and greed ,will i get the thats O.K. heres a few million for your great work.

G.O.P. greedy old people...........

MOLE

Don't know where it comes from but I was informed yesterday that the S7 is being unveiled today in New York City today.  I am assuming the event will occur at Miele's East 58th Street showroom here in the city. I've been waiting for a callback but have heard from no one yet.

Best,

Venson

They are introducing all over the country this week and next, we get to see our intro next week in Detroit, last month a salesman demoed one for us and seemed very nice

Actionvac wrote:

Hi Actionvac,

I just got my callback.  There will be a presentation for dealers only this evening at Miele's Manhatan showroom.  I was also informed that the S7 will be in stores here on December 8th although Gracious Home may have a week or so earlier.

My guess is that tonight's showing is just as much for sales stratagem as for "introducing" this model.

Best,

Venson