When does fitness equipment go on sale?

The most popular time to purchase home fitness equipment is December at Christmas through the first few weeks in January when people are looking to achieve their New Years resolutions.  You know, people need to work on their plump rumps and a new piece of equipment or a membership can be just the motivation we need.

Retailers understand this and will start discounting in late January and discount heavily in February.  The simply do not want to have inventory of treadmills, ellipticals, home gyms or stationary bikes taking up space other than during prime selling times.