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Dyson's The Ball (DC15) (Read 25816 times)
mmc
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Re: Dyson's The Ball (DC15)
Reply #570 - 03/11/06 at 11:56am
 
Quote from Carmine_Difazio   on 03/11/06 at 10:36am:
What's happened to the the DC15 Ball? Is it still a-round? Dum...the dum...dum?

Let's hear it from dyson first? What's the scoop on the Ball? Is it headed for retirement in the USA market?

Carmine D.

 
Yes it's still around and doing well
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Bruce
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Re: Dyson's The Ball (DC15)
Reply #571 - 03/11/06 at 12:13pm
 
Quote from Carmine_Difazio   on 03/11/06 at 10:36am:
What's happened to the the DC15 Ball?  Is it still a-round?  Dum...the dum...dum?  

Let's hear it from dyson first?  What's the scoop on the Ball?  Is it headed for retirement in the USA market?

Carmine D.

 
As much as you seethe Dyson, the DC-15 appears to be available at every web site store that sells Dyson's, and all the big box stores in my area carry them including Sears.
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C.H.R.I.S.
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Re: Dyson's The Ball (DC15)
Reply #572 - 03/11/06 at 12:47pm
 
I went to my local Best Buy and they were all sold out of the DC15 Animal with more coming in soon.
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RAT
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Re: Dyson's The Ball (DC15)
Reply #573 - 03/11/06 at 1:03pm
 
My local Sam's Club still has a huge supply of Dyson Balls. Although they just picked up a line of Electrolux(/Eureka) uprights in the $220 range that there getting a lot of interest.
 
Costco.com has both a Bosch and Electrolux(/Eureka) deluxe canisters with power brush for around $360.  The Bosch has the smaller power nozzle and the European  Eureka/Electrolux has the full size nozzle.
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M00seUK
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Re: Dyson's The Ball (DC15)
Reply #574 - 03/11/06 at 1:04pm
 
Quote from Carmine_Difazio   on 03/08/06 at 1:04pm:
How soon the dyson dead forget! Let's recap before you start celebrating...

The DC15 not launced in the Canadian market...

 
On this point, might it not be that it's part of Dyson's strategy to make a decision on introducing DC15 at a later date? With new product marketing, keeping the message as simple as possible is key. Introducing a brand in a market with 'does bagless better than others, because...' 'and also has this ball thing, which is good because...' would dilute the message.It's also another set of models to mechanise into the stores. They've started with entry-level DC07 and premium DC14 models. Super-premium by way of DC15 can gain additional publicity another day.
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Re: Dyson's The Ball (DC15)
Reply #575 - 03/11/06 at 1:29pm
 
Quote from Carmine_Difazio   on 03/11/06 at 10:36am:
What's happened to the the DC15 Ball?  Is it still a-round?  Dum...the dum...dum?  

Let's hear it from dyson first?  What's the scoop on the Ball?  Is it headed for retirement in the USA market?

Carmine D.

 
Yes, it is still around.  You just will not see them in the low end and liquidation stores where you seem to hang out.
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Carmine_Difazio
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Re: Dyson's The Ball (DC15)
Reply #576 - 03/11/06 at 3:43pm
 
Not much longer.
 
Carmine D.
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Carmine_Difazio
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Re: Dyson's The Ball (DC15)
Reply #577 - 03/12/06 at 3:47am
 
Quote from M00seUK   on 03/11/06 at 1:04pm:


On this point, might it not be that it's part of Dyson's strategy to make a decision on introducing DC15 at a later date? With new product marketing, keeping the message as simple as possible is key. Introducing a brand in a market with 'does bagless better than others, because...' 'and also has this ball thing, which is good because...' would dilute the message.It's also another set of models to mechanise into the stores. They've started with entry-level DC07 and premium DC14 models. Super-premium by way of DC15 can gain additional publicity another day.

 
No mights in the USA.  This was the strategy with the launch of the DC15 in the USA in April 2005.  What happened?  The strategy "planned" did not become the strategy "accomplished."
 
Due to lack of interest and sales prices on the DC15 Ball All Floors and Animal dropped $100 in October 2005.  As was pointed out by Jim B on another thread, this price drop forced the DC14 Animal into the premium dyson product position in the USA lineup.  NOt by dyson choice but by circumstances and events.  Jim B put a good spin on this and is worth a read to get the company line.   The dyson Ball strategy failed in the USA because the product failed just as it did in the 1960's in the USA when GE tried.  Do you think it will work in Canada?  I say "No."
 
Carmine D.
 
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tiger21
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Re: Dyson's The Ball (DC15)
Reply #578 - 03/12/06 at 8:27pm
 
Hardsell said you won't find these items in Liquidation or low end stores. Today my wife and I saw 4 boxed DC-15 Balls and 2 DC-14s at alocal Big Lots. They said the DC-15s just came in and they had DC-14s over a month ago.
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Bruce
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Re: Dyson's The Ball (DC15)
Reply #579 - 03/12/06 at 10:18pm
 
Quote from tiger21   on 03/12/06 at 8:27pm:
Hardsell said you won't find these items in Liquidation or low end stores. Today my wife and I saw 4 boxed DC-15 Balls and 2 DC-14s at alocal Big Lots. They said the DC-15s just came in and they had DC-14s over a month ago.

 
What were they selling for?
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