Using this weekend's NEWSPAPER dyson adverstisings, none of the retailers use the words: Never loses suction.  
 
LNT:  (Giving 20 percent off in violation of dyson MAP). "Root Cyclone technology is extremely effective at picking up tough materials."  (DC14 Animal)
 
HECHT's:  (Giving 15 percent off in violation of dyson MAP).  "Patented root cyclone technology to maintain suction."  (DC07 All Floors)  
 
Kohl's:  No verbage except "All Floors."  (DC07 All Floors).
 
BEST BUY: No verbage except twists and turns. (DC15)
 
4 major retailers with 3 different dyson vacuum models advertised in the SUNDAY NEWSPAPERs and the trade mark dyson verbage is conspicuously absent: NEVER LOSES SUCTION does not appear atol.  
 
I wonder why??
 
Could it be that those same industry approved organizations like ASTM, CRI, Consumer Reports and Good Housekeeping (loathed by a certain bagless brand and its fans) have combined forces to preempt dyson from making the "false" claims in NEWSPAPER printed advertising?  
 
These industry approved, standard making organizations will do that from time to time if necessary:  They will "police" makers' claims and pressure them to eliminate/revise false claims.  I wonder if that's what happened?
 
Or could it be that one or more vacuum makers have "sued" or threatened to sue if the false claims are not omitted?  That's a possibility too.
 
In any event, and whatever the reason, the dyson trade mark words are conspicuously missing from advertised NEWSPRINT.  
 
Carmine D.
 

Dirt Devil D2 Reaction gets the feature role in the Sunday BEST BUY supplement.
 
The claims read:  "Superior suction power that lasts."
 
"Patented D2" technology for sustained suction and excellent performance at the nozzle.  Features easy-empty filterless dirt cup, HEPA filter and rotating power brush to clean upholstery and stairs.  $169.99  
 
Just enough to wet the buyers' appetite.  The 4 year product warranty is the icing on the cake that clinches the deal in the store.
 
Dyson DC14 Animal for $549.99.  Conspicuously absent: THe trade mark dyson mantra: NEVER LOSES SUCTION.
 
As part of the "Spring" advertising campaign expect to see the HOOVER FUSION at Wal-Mart advertised for $128.88 with the claim: NO LOSS OF SUCTION.
 
Carmine D.
 

Quote from vacdocph   on 02/26/06 at 7:22am:

 
As a business man, I have to respect those qualities in a CEO whether I personally like him or not.  Without those qualities in the vacuum industry today, a company won't survive.
 
Carmine D.

Quote from Carmine_Difazio   on 02/20/06 at 3:18am:

I would not put any legal stake in this perhaps only an evolution in marketing strategy.  Many of Dyson's advertisements are directly used to steer consumers to the Dyson official website where quotes like the below are ongoing and newly added.
"FACT: ONLY DYSON MAINTAINS CONSTANT SUCTION.
Other vacuums rely on bags or filters to trap the dirt so they clog and lose suction.
Dyson technology uses centrifugal forces to separate the dirt out of the airflow. There's nothing to clog, so a Dyson vacuum cleaner doesn't lose its suction - ever."
 
I fail to see how this can be construed as Dyson no longer making these claims due to litigation concerns.  The above seems to be a clear and forceful claim and being on the official Dyson website seems like it would open up more litigation concerns than a newsprint ad.
 

Quote from Carmine_Difazio   on 02/27/06 at 12:54pm:

 
A huge assumption, that seems a lot like wishful thinking to argue a preconcieved prejudice and not based on documented fact.