Just curious, Carmine, but are you also then critical of brands like Miele or Simplicity that have higher markups and profit margins than Dyson? I've always thought that was a rather ludicrous criticism. If consumers think a product it worth the price, then it is worth it. Now, I don't drive a Lexus, or wear a Rolex because to me they aren't worth it, but I'm also not going to criticize someone who does, and tell them they have spent their money unwisely. As for my DC07s, they are going fiver years old now, and when you figure in all costs, they will have cost less to operate on an annual basis than the cheap, disposable bagged Hoovers, Eurekas or the Simplicity they replaced. Were they reasonably priced? For my purposes, yes.
 
As for your statement that they are gone from Sam's and Walmart, last time I was in them, which was about a month ago, both were still selling Dysons. Are you saying that this has changed in the last month?

Next thing you know you will be predicting dyson will be out of Best Buy by the end of the year.  Oops you have already done that.  How did that work for you?   Why all the bobbing and weaving where are the all the links to all those retailers that are selling dysons being sold at 30% off?  Your attack is based on a falsehood.  By the way you may want to visit a forum like the vdf where dealers only post before you try speaking for all dealers.  There are a growing number find room for dyson on thier floor.  So those several links to all those retailers selling for 30% off?

Well Carl, I hate to use vehicles as a comparison but I have to answer your question.  Mercedes and BMW's are more expensive in the USA too vice Germany.  Much more.  The import taxes and excise fees for both German made cars and vacuums are the reason.
 
I suspect one of the reasons dyson extended the warranty to 5 years in August 2006 was to give buyers a "perception" of added value and quality.  It would not have done so if there were a pervasive belief that it was a valuable brand for the money.
 
But dyson then immediately upped the prices on all the subsequent new models: DC17, 18, 21.  The DC17 sales are tepid, so are the DC18 Slim: Hence the retailers' discounts.  The DC21 is doa.  Dyson may start gifting away DC16 hand helds with the DC21 and lower the price by $100.  Still, sales for new dysons are hitting a brick wall.  What does dyson do now to add value?
 
Carmine D.
 

Quote from JimB on 05/17/07 at 10:11am:

 
Working just fine.  With Electrolux bagged vacuums back in BEST BUY stores (as I predicted in Sept 2006 after the October Consumer Reports rated the models highly) and assorted other bagless brands like Euro-Pro Infinity, BISSELL Heathy Home, Velocity and Momentum, and assorted HOOVER and Dirt Devil makes and models, dyson sales are hitting a brick wall.   Big box retailers like Wal*Mart, BEST BUY, etc. are struggling so far this year with sales and have been since 2006.  For several reasons.  First, the housing market bubble burst in 2006 and the housing sector is way down (something about subprime mortgage market?).  This is bringing down other related industries that are connected to housing sales, like household appliances.  So major appliance sales in big box stores, including vacuums, and especially the most expensive vacuums [read dysons] are way down in 2007.  Second, high fuel costs are cutting into family and people's budgets for household needs and wants.  Average price of a gallon of gas in the USA is $3.10 for regular.  Retailers, like BEST BUY, Circuit City, Kohl's, TARGET are feeling the pain.  What do they do?  Well, one thing they are and will do is move merchandise from high cost items that are lingering too long on shelves (like dyson vacuums) to more popular selling cell phones and other consumer electronic gadgets.   Make sense?  
 
By mid summer and into fall 2007, many big box retailers will have already made changes to store merchandise and shift funds around.  Why?  In preparation for the the final quarter.  With the Christmas holiday sales, the last quarter in 2007 is the bread and butter time of the year for retailers.  If they don't make it then, the year is shot.  The recent pervasive discounts on dysons (currently by 4 separate big box chains at least 20-30 percent including the latest dyson models) so early in the year is a precursor.  In the past these discounts were seen in the final quarter on limited (read: older models).  Liquidating the merchandise now before its too late is a sign of more drastic things to come to sure up sales later in the year.
 
If high priced items like vacuums that aren't selling (read: dyson) are cut back now and by mid 2007, and I believe they are and will be reduced not just at BB but all retailers, Indy's will reap huge rewards.  High quality minded vacuum customers will go to the Indy's for the rest of 2007 for their vacuum purchases.  Then, dyson will wish it was kinder and gentler to the indy's.  
 
Carmine D.

Hi ,I would be more than willing to tell you the margins on anything,machines,parts,labor.  
 
does 240.00 sound right for the dc18.
 
 O.T.