Vacuum Cleaners Discussions

Dyson has this week released details of their end of year 2009 performance and generally paints a positive picture. Highlights include:-

• Despite the recession, global sales for the company increased 23% to 770m GBP
• Operating profits more than doubled from 90m to 190m GBP
• The Dyson Air Multiplier is a top seller in Australia; within 6 weeks, representing 64% of the market for desk fans, by value.
• In the UK and US markets, the updated 'ball' range represents more than half of the Dyson cleaners sold.
• In the UK, the company has a total market share for vacuum cleaners, by value, of 40%.
• Dyson is the market leader for vacuum cleaner sales (by value) in the UK, US, Canada, Australia, France, Belgium, Spain, Switzerland, Ireland and New Zealand.

Looking ahead, the company talks about new product launches scheduled towards the end of 2010 - a fair number of which (my speculation) are likely to continue the trend of offering a completive advantage by using digital motor technology. Ironically, a technology originally developed for use in their full-size vacuums, while all current models continue to use traditional motors.

http://www.independent.co.uk/news/business/news/dyson-profits-double-thanks-to-rd-investment-1983841.html

http://www.themanufacturer.com/uk/content/10603/Dyson_cleans_up

http://www.managementtoday.co.uk/channel/Entrepreneurship/news/1006022/sales-vacuum-dyson-gadgets-cost-worth-paying/

http://www.eurekamagazine.co.uk/article/25296/Dyson-doubles-operating-profits.aspx - note: this has the statement 'The company has also confirmed plans to launch a robotic version of its bagless vacuum cleaner' - dunno if that's significant, but I haven't seen it reported elsewhere.

M00seUK wrote:

Dyson launched 2 new vacuum products this year, if you can call them new.  A DC33 and DC35.  Not sure the canister addition is really new as much as new to the markets they were launched in this year.  In any event, all appear variations on existing dyson themes, not really new.  Which brings me to the point of this earlier speculation by M00seUK.  What happened?  We're rapidly approaching the Christmas sales season and no word yet on the kitchenware products from dyson.  Speculation on your part as you said or the best kept secret by dyson in the history of its brand? 

WRT tepid acceptance of dyson's AirBlades, I opine that Prevention Magazine's research and findings from doctors and scientists that paper is more hygienic than hot blowing air may be the reasons.  Wherever I see the hand dryers, and I've not seen a dyson yet thou they have been out since 2006, I always see paper towels too.  I admit when I choose between the options, I always go with the paper towels not the hot air.  Defeats the purpose to use both.  No cost savings which is dyson's sales pitch.  Have to wonder when dyson will sell off that albatross. 

Carmine D. 

M00seUK wrote:

Interesting ideas but Porsche have already designed the cassette type toaster. Launched a few years ago I recall seeing it in John Lewis last year! The Siemens TT911P2 was designed by Porsche and has two sides that open up cassette style to toast the bread and automatically close through the toasting stage.




In the UK kettles are the norm, Moose but in the States they're not so common and not so cheap. I'd be interested to see how Dyson would get around the small household appliances, regardless of if they have patents or not. It may just be patents that have been put in at the design level, not necessarily to go all the way through to production stages.

M00seUK wrote:

Hi M00seUK,

So far, press releases full of "I'm gonna, I'm gonna . . ." don't carry much weight in my books. And as for the product patents, it's my feeling that had Dyson anything around to make a serious difference it would have been out by now.

I don't need a Dyson "bladeless" fan. I need a highly efficient and affordable air conditioner which, by the way, I can buy anytime I want for about the same money as I can one of Lord Jimmy's fans.

We're already inundated with with coffee makers that grind beans, and juicers and Cuisinart -- a name as big or bigger than Dyson -- has a corner on the food processor market. Also the company has done something new. They've developed a new machine that ingeniously allows for large and small tasks in a far more easy fashion and eliminated the need for spending $200 or $300 on a food processor and then finding yourself out spending another $20 to $40 for a small electric chopper.

As for robotic vacs, Dyson has been talking this up ever since I first heard the company's name. I feel there's little they can contribute in that area unless they can come up with one of the little devils that has more facility for deep cleaning.

We have begun to embrace some things European. The steam cleaner for one. It's a shame it's taken us 40 years to discover them. The electric kettle has always been around here but now can be found for as low as 20 bucks. The deciding factor deciding factor for small appliances usually being price, generally influences our ideas about necessity. When a kettle costs so much that you wonder why not just buy a complete new range instead, problems arise. As there are many, young and old, living here in small dwelling spaces due to cost/affordability issues actual time-saving small household devices that incorporate thrift by way of power usage will always be welcome.

Most of Dyson's jawing help keep the name and its alleged trendiness out in front of the public. But that's what I think it mostly is -- a lot of jawing.

Best,

Venson

Thanks Venson, I take on board you views. I personally find it enjoyable, reviewing patent filings for Dyson, just like many people do with Apple, as a glimpse as what might one day be released. With proper Robotic vacuums (i.e. not sweepers) it's generally a case of speculating what the major challenges are and how they might be overcome.

I see the Dyson 'fan' regularly in the stores, but like many, the appeal of paying a high price for something that would be used so infrequently is very hard to justify. Recent Dyson patents show they have experimented with mounting heating elements to their fan, so something like that might be more practical for the cooler parts of the world. 

The previously mentioned Dyson kitchen appliances are either due a big launch in the near future, or a huge write off. There's so many patents and the designs shown are very detailed. With many expired patents and little in the way of innovation, kitchen appliances have never been more affordable. The best chance a brand has to increase margins is to offer a chic design.  

The value you place on the space saving aspect can vary hugely. I've visited houses in Orange County with huge sweeping kitchens... and yet seen new small apartments in the city here with virtually no preparation area. Dyson does need to continue to diversify to get a reasonable return of the digital  motor tech... and Dyson won't launch a product unless it can demonstrate a new way of doing things. As said, the deep irony is that they don't currently offer digital motors on any of their mains powered cleaners....

The other angle I like from a business perspective, is making these kitchen appliances linkable / interchangeable. I can't think of many products nowadays that that successfully do this ...but I do know from playing with Transformers and Micro Machines in the 80s, that if a company gets it right, it could be very lucrative for growing the brand's loyalty.

M00seUK wrote:

Two dyson products come to mind M00seUK.......contra rotating washer and waterless dish washer.  The first was pulled off the market in 2005 under the cloud of ignominous lackluster sales with the promise that it would be redesigned and launched and the latter has been discussed here by you as early as July 2007.  Still waiting on both.  Next time you decide to read and rapture about the ever growing number of patents filed by dyson you may want to keep it to yourself.  Just a thought.

Carmine D.

HSN, Home Shopping Network, has culled its inventory of dyson products with the caveat check back again products are added frequently.  I've been doing so but note that the upright selection is limited [believe it or not DC14 is still for sale at $349 yet DC 33 the latest and greatest can be purchased at a plethora of retailers for $318].  Dyson canisters and handhelds are and have been non-existent for some time now on the HSN site.  Not what I would expect during the ramping up of sales for the holiday season. 

http://home-solutions.hsn.com/dyson-floor-care-canister-handvacs_c-hw0108_a-2699-7401_xc.aspx?prev=hp!sf!7401&cm_re=department_carousel*page1_spot3_image*Dyson_Branding&ccm=HW|2699

Carmine D.

Hi Carmine,

Sears is doing them one better by supplying the DC14 online by way of an outsourced vendor for $389.99.

Venson

PS -- Happy shoppers/not so happy store employees, a local Sears will be open for Thanksgiving. Don't know if this applies to all branches as I've discovered no info one way or the other online.

My store is open on Thanksgiving, and I cannot wait for the lack of traffic on that day. Sears is a sinking ship, and is desperate for any strategy to bring in customers and sales.

iMacDaddy wrote:

Hi iMacDaddy,

Though it's changed a lot, I'd hate to see Sears go as I have very fond remembrances of it back in the day when it had everything from fishing tackle to washboards.

However, things have changed. There probably was a time when people wouldn't have thought about leaving home to go out to shop on Thanksgiving Day. It was considered a day for family. There to, things have changed.

Nonetheless, I am a bit surprised at Sears' pricing ideas as regards floor care items. Way, way up there when so many people are being cautious with just about every penny.

Anyway, Happy Thanksgiving to you. Hope you can get out early . . .

Venson

I went by a local K-Mart today and saw that it is open 24 hours.  Also noted that there was not a dyson to be seen, not a display, brochure, and/or part like filters and tools.  Gone.  Lock stock and barrel.

Carmine D.