Vacuum Cleaners Discussions

Dyson has this week released details of their end of year 2009 performance and generally paints a positive picture. Highlights include:-

• Despite the recession, global sales for the company increased 23% to 770m GBP
• Operating profits more than doubled from 90m to 190m GBP
• The Dyson Air Multiplier is a top seller in Australia; within 6 weeks, representing 64% of the market for desk fans, by value.
• In the UK and US markets, the updated 'ball' range represents more than half of the Dyson cleaners sold.
• In the UK, the company has a total market share for vacuum cleaners, by value, of 40%.
• Dyson is the market leader for vacuum cleaner sales (by value) in the UK, US, Canada, Australia, France, Belgium, Spain, Switzerland, Ireland and New Zealand.

Looking ahead, the company talks about new product launches scheduled towards the end of 2010 - a fair number of which (my speculation) are likely to continue the trend of offering a completive advantage by using digital motor technology. Ironically, a technology originally developed for use in their full-size vacuums, while all current models continue to use traditional motors.

http://www.independent.co.uk/news/business/news/dyson-profits-double-thanks-to-rd-investment-1983841.html

http://www.themanufacturer.com/uk/content/10603/Dyson_cleans_up

http://www.managementtoday.co.uk/channel/Entrepreneurship/news/1006022/sales-vacuum-dyson-gadgets-cost-worth-paying/

http://www.eurekamagazine.co.uk/article/25296/Dyson-doubles-operating-profits.aspx - note: this has the statement 'The company has also confirmed plans to launch a robotic version of its bagless vacuum cleaner' - dunno if that's significant, but I haven't seen it reported elsewhere.

Thought I'd share this email that dyson sent to me:

 

	Our new Dyson Air Multiplier™ tower and pedestal fans are coming soon. They’re designed for larger spaces, so airflow is smooth across the whole room - without the chop-chop-chop of conventional fans.   No blades means no grilles, so they're easier to clean. Power is precisely adjustable using a dimmer switch. There's also a remote control – it's curved and magnetized to store neatly on top.   The new fans will be exclusive to Dyson.com and select design stores in a few weeks. Click below if you'd like us to get in touch when you can buy yours.
	Can't say I'd buy/own one but have to give Sir James credit for perseverence. Carmine D.

A PS on the Jake Dyson Motorlight product line.  No mention of dyson as the brand name and even the use of Jake's name [his son] has no connection with dyson vacuums.  Interesting?  I recall SEVERUS mentioning that association of the AirMultiplier fans with dyson/vacuums could have a negative impact on past and future vacuum customers who may perceive the fans, and consequently the vacuums, as not just premium but overpriced.

If I recall correctly the lights have a 2-3 week waiting period.  Can it be that they are so much in demand that stores can't keep them stocked?  Or just the opposite, so little demand, stores don't keep them stocked.  Guess you can make the argument both ways depending on your perspective.

Carmine D.

A good review here of the Dyson Air Multiplier:-
http://www.reghardware.com/2010/06/23/review_gadgets_dyson_air_multiplier/

“...while in theory this sounds an improvement, I actually found it made the experience oddly artificial. I prefer the in-yer-face feeling of a wind turbine - this is more like an aircon. The airflow is more uniform from a distance, but when you're up close, it’s like you’re in some breezy vortex tunnel of wind.”

“...the Dyson has a smooth dial control for airflow which enables an output of almost unnoticeable - but still cooling - amounts. It works wonders at such a level and for those looking for a subtle breeze to take the edge off things, it's perfect.”

“Aesthetically, it's miles ahead of a traditional fan. Feature wise it's one of the best I’ve used. While the higher pitched output is annoying, the biggest thing letting this bad boy down is the price.”

I agree; get the price down to a more ‘everyday’ value and it would likely be very popular. I understand the reasons for offering premium pricing at the outset, but it looks like it might be a year or two before the average person can buy it on price, with a clear conscience.

Latest offer from dyson rec'd by email.  Not surprising since most dyson retailers have been offering the same already.

Carmine D.

As someone who is interested in Dyson technology, we wanted to let you know about our latest offer. Select machines now come with three free tools to remove dust and allergens around the home. Until July 6, 2010. Soft dusting brush Keeps delicate surfaces dust-free. Mattress tool Removes dust and dirt from mattresses and upholstery. Flexi crevice tool Cleans awkward gaps and spaces. Asthma and Allergy kit MSRP $69.99 All Dyson uprights and canisters are certified asthma & allergy friendly™ by the Asthma and Allergy Foundation of America.

vacmanuk wrote:

If dyson doesn't surprise with a new vacuum product before the end of this year, it will be the first year since its launch in the USA [2002] that it has not added at least one new vacuum to its lineup.  Making one think that the current lineup with some exceptions, like the DC14 and DC16 and perhaps a spinoff or 2 or 3 like the all white DC25 ball, are the mainstay of its future product lineup.  Yet dyson reports more new hires, better profit [we're told] than the years before, a new non-vacuum CEO in charge of day-to day operations, all good things.  But no new vacuum products? 

Carmine D.

CarmineD wrote:
We will have to wait and see. It's likely that if they *are* looking to launch kichenware products in time for the Christmas market, that a lot of their resources; marketing, certification, logistics that will be allocated towards this. It would perhaps be less important to them than minor improvements / new models in their vacuum range.

By the way, I was speaking to somebody at the weekend who works in healthcare. Apparently, the Dyson AirBlade hand drier is still not widely used in hospitals as it hasn't been pased for infection control - I presume this is currently the domain of fabric and paper towels?

M00seUK wrote:

Hi M00seUK,

It may be too pricey to be practical.  And if were talking use by hospital staff  . . .

Infections picked up during hospital stays are high here in the U.S. and disinfectant or anti-bacterials and plain old paper towels are more employed than electric hand dryers.  As well, there's the noise factor.  It's one thing to have hand dryers in public toilet facilities but another to employ them in an intensive care unit or the like.

I also took a moment to ponder if "sanitation stations" for doctors and nurses on the floor (an area for washing and disinfecting hands with a sound dampening surround to allow use of a hand dryer) would prove practical.  Came up with a blank as to room for automation as there is usually not much possibility to supply enough convenient placements for it to make the effort worthwhile.  Doctors and nurses often must travel from one hospital room to the next.  Keeping each room stocked with soap or hand disinfectant and paper toweling is much simpler and helpful to the purpose.

Venson

Venson wrote:
Cheers Venson - some good thoughts there. I'd imagine paper towels are the norm. A good business case can often be made for using the Dyson hand drier in place of paper towels - they're hugely expensive to buy, store and distribute around a building. However, the capital investment needs to be considered. Installing 4 machines in a busy motorway service station restroom might represent a good case for reducing costs + queing time. Installing at least 500 machines around a hospital would be need a major investement, although leasing and quantity discounts might help. You could install them in only the busiest sites, but I presume hygine practices are only as good as the weakest link in the chain.

Maybe the likes of Dyson need to jump through a few more hoops on this one.

CarmineD wrote:

WOW!!!! Is that cheesy or what? How does just offering cleaning TOOLS qualify as Asthma Relief! Thats stretching reality to the limit. I doubt Shark would even stoop that low...well maybe not. Pathetic. What next, Vacuum companies will add a Hand Turbo and a Charcoal Filter and then call it a Pet Vacuum.....ooops

M00seUK wrote:

Putting the cart before the horse?  I have heard that the air dryers require frequent cleanups/sterilization by humans.  Labor costs and human factor are a con for offsetting the money saved on paper towel costs/storage.  I don't presume to know for sure exactly the hygiene concerns preventing AirBlade from passing tests for infection control.  I suspect it's the dyson hand/arm drying well.  Why?  The well accumulates human skin particles in the dried water/soap residue which builds up in the dry well.  Being a haven for storing and hibernating these germs which may or may not be killed with cleaning.  Since this well is an integral feature of dyson's AirBlade, it appears acquiring the health certification, based on the unit's current design, is almost next to impossible.

Carmine D.