Vacuum Cleaners Discussions

I received this "teaser email today: http://links.mkt2388.com/ctt?kn=1&m=2735925&r=MTgwOTM1MTgzMTcS1&b=0&j=NzgxMTAyODMS1&mt=1&rt=0
Anyone know what's up with this??

-=Art=-

News of some inital, positive results in Oz for the mighty Dyson marketing machine:-

Retailers help make Dyson Air Multiplier number one
http://www.current.com.au/2009/12/01/article/WCXCMFVYHB.html

Current.com.au understands the Dyson Air Multiplier has already become the number one product on the seasonal value charts. Cameron said the retailers had been great, supporting the product since the first shipments arrived...

The success of the Air Multiplier has confounded some critics, with observers at launch questioning whether a seasonal product with such a premium price tag could be successful. The lesson to be learned from this experience is that new technology, different technology and well-marketed technology will sell, no matter how expensive it is...

M00seUK wrote:

Hello M00seUK:

Thanks for the update.  Good to hear dyson is experiencing initial success for this product thanks to timing, a warm November, and excellent marketing. 

The vet with birds who shied away from fans with blades and raves about the dyson fan is a good endorsement for the product.

Carmine D.

Hi M00seUK,

Thank you, it was a nice article BUT where are the numbers? Also, for the sake of correctness, this device is a fan without exposed external blades.

Venson

Venson wrote:

Another question M00seUK since you seem to be in the know:  Are they in the USA other than the dyson web site?  I mentioned I was in Orange County, CA and thought due to the warm year round temps, it might be there.  But...No.  Nothing dyson in fact there.  Even here in the desert of LV, where we've had one of the 10 warmest Novembers in weather history, no new dyson fans anywhere.  So, until its here and available for sale, I can't really evaluate its success among retailers and buyers, as Ross Cameron was able to do.

It appears from this Business Week article that the new dyson fan will not be available in the USA until March 2010.  Some other interesting comments by Sir James about the 'failure of the Airblade" and current revenue for dyson $1B yearly.  A systematic yearly decline either a result of aggressive costs for R&D and drop off in unit sales and/or both.

http://www.businessweek.com/innovate/content/oct2009/id20091012_148303.htm?chan=innovation_innovation+%2B+design_product+design

Enjoy. 

Carmine D.

CarmineD wrote:
Strangely they went on sale in the UK today via the Dyson website, despite it being the coldest day of the winter so far! I'm sure they'll still shift a few though...

nick_sub wrote:

The link for dealer info is here: http://www.dyson.co.uk/fans/fanStores.asp

Venson

CarmineD wrote:
So...how much is this dyson fan gonna cost.....in the U.S.

Why was the Airblade a failure? seemed an excellent idea to me.

Trebor wrote:
In context of the article above, it's referring to a failure discovered during the development of the airblade product which lead to a chain of thoughts towards a new desktop fan design.

Venson wrote:
The exact numbers would be lovely, but I think it will be a cold day in hell before Dyson goes public and they're otherwise unlikely to share such data with us. But to say that based on this, their fan sales are looking fairly positive for the moment. If they can carve out a certain niche with those eye-watering margins, it won't be a bad return on 3-year's R&D, building on the digital motor / airblade work. The 'halo effect' PR-wise has to be good for their overall profile and the other product lines also.

Yep, of all the feedback I've seen on the Dyson fan - blog comments, tweets on on Twitter, the most common self-congratual point is the correction that it actually still uses a 'fan blade', just one inside the casing. To be expected, but kinda missing the point that by 'blade less' they mean it doesn't have a large blade up top, spinning in a cage, chopping up the air that's 'thrown' at you. The smaller-sized digital motor makes this part-way feasible, but the additional (crucial) benefit is that overall construction puts out around 15 times more air force than it pulls in via that 'little blade'. That's quite difficult to get across to folks, hence why Dyson has put a lot of effort in to diagrams and animations. It's even supposed to 'feel' better in cooling, as the airflow is more uniform.