Vacuum Cleaners Discussions

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DIB:

Let's get back to the lady models and their vacuum products.  One, the B&D lady, is poised to vacuum and looking genuine in the process.  The other, with the dyson handheld, is holding it up like a gun in the ready position to shoot [as in taking pot shots].  My preference is the marketing strategy and props of the B&D vacuum.  I said so here and don't need your permission or agreement.  Me thinsk you doth protest too much.  Like James.  Always looking for someone/something to lash out against with your holier than thou sue'em in court mentality.  How's that working for you and dyson?

Carmine D.

CarmineD wrote:

Hi Carmine, we aren't really comparing like with like on the models, are we? The B&D photos is an offical product use photo, which will have be set up to a fine degree with location, lighting, and post shoot edits (i.e. photoshop). The 'Dyson' photo appears to simply be opportune photo with 'Miss IFA' as part of a trade show:-

http://images.google.com/images?q=Miss+IFA

This was likely written in to the agreement for the exibition - a small bonus to provide a relvent photo for a news article on the event. Great for the purpose, but hardly comparative with the B&D photo, in this instance. Dyson have a pretty good library of their own product profile / use photos.

Hello M00seUK:

Thanks for the clarification.  I didn't realize that when vacuum makers pay female models/vacuum users to pose with their vacuum products for photo shoots/product ads that they have other reasons in mind besides promoting the sales of their products.  I always thought this was the common denominator by all brand makers who choose femme fatales to pose with their products.  It surely must work.  So many do and have been doing so in the industry for years!

I still vote for the B&D lady, even after viewing the photo gallery for Miss IFA.  You get that way when you are old.  Set in your ways and likes and dislikes.  It's habit forming.

Carmine D. 

M00seUK:

If you have any ads for the new dyson handheld from the dyson library that are better for comparison purposes with the B&D lady, please post here.  Who knows.  Maybe I'll change my mind? 

Carmine D.

CarmineD wrote:
Oh, no contest, I'd much prefer the natural brunette over Miss IFA who looks like she's sporting a red wig.

To mention that Dyson's first television commercial, for the DC01, featured a relatively attractive lady in her mid to late 30s, but rather than simply being the 'eye candy', she was there to explain, to camera, the Dyson bagless benefits in a 'straight-up' manner. The script for said advert was written in-house at Dyson after they despised of creative suggestions puts across from ad agencies. The advert was widely acknowledged for sky rocketing the sales of the cleaner. These days Dyson are said to do all their creative marketing in-house and simply contract in directors to film their TV adverts.

CarmineD wrote:
There might be some photos in Dyson's on-line press release photo library. Alas I don't have a user account to be able to check. I'll let you know if I ever see any online.

M00seUK wrote:

Hello M00seUK:

We have similar tastes in women used in advertising.  At least on these two instances.

ORECK, as in  Dave, always does his own advertising.  Tho, at his age he is slowly passing the advertising to Judy ORECK.  

Carmine D. 

M00seUK wrote:

Thank you.

Carmine D.

CarmineD wrote:
Lordy NO, I couldn't stand the noise and ended up giving it to the local high school who used it for a period in their wood work classes. It didn't last very long having to suck up fine wood dust I'm told!

vacmanuk wrote:

Comes with a 2 year warranty.  After your gifting to the school, it let dyson off the hook to repair and/or replace under warranty.  Dyson got over on you/school.

Wood working class should be an ideal usage for cordless dyson handhelds if it didn't prematurely choke and die. 

I mentioned on another thread that dyson and Sam's have bundled a DC16 with a DC27 for $479.  Basically gifting the handheld with the a DC27 purchase.  Attempting to salvage sales of dyson's DC27 which are not being bought.  Not sure adding a free DC16 will make a difference.  I was surprised to see the dyson handheld untethered to the shelf next to a DC27 display.  At one time with pilferage of dysons a concern, these $150-$200 dyson toys would be locked down to prevent thiefs from walking off with them.  No more it seems.  

Carmine D.