Vacuum Cleaners Discussions |
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dusty
Joined: Feb 8, 2008
Points: 264
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Re: Vacuum Museum
Reply #127 Sep 8, 2009 2:04 pm |
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My sense based on my own personal and professional vacuum experience, is that indies here in the USA shy away/avoid new vacuum brands and models in the $50-$100 range that compete head on with the big box stores. They can't compete on the sales prices. Maybe Canada is different?
Hi Carmine, Nope, Canada is no different. The difference is in attitude. We have dealers here that won't touch low end machines because they don't make enough money on them and that's the only reason. We don't usually have a problem matching most department store sales (occasionally someone sells below our cost, but that happens with high end too) , we may only make 20 or 30 dollars but we also pick up bag sales, service and of course a new customer. Personally I think dealers that won't deal with low end because of margins are rather short sighted. Getting a customer when they are young, and that means usually selling low profit product, means keeping a customer for life if you treat them right. Dusty
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Lucky1
Joined: Jan 2, 2008
Points: 271
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Re: Vacuum Museum
Reply #128 Sep 8, 2009 5:02 pm |
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Hi Carmine,<BR><BR>Nope, Canada is no different. The difference is in attitude. We have dealers here that won't touch low end machines because they don't make enough money on them and that's the only reason. We don't usually have a problem matching most department store sales (occasionally someone sells below our cost, but that happens with high end too) , we may only make 20 or 30 dollars but we also pick up bag sales, service and of course a new customer. Personally I think dealers that won't deal with low end because of margins are rather short sighted. Getting a customer when they are young, and that means usually selling low profit product, means keeping a customer for life if you treat them right. <BR><BR>Dusty
I agree. In defense of those who don't... not everyone has snobbish reasons. In my case I can't afford to buy 10-20 vacs at a time, occupy sales floor space and hold the rest in storage to actually make the $20's. I realize in the SHORT TERM, Economically it makes sense to sell one HE vac to make the $400 dollars as it would to sell 20 cheapies. This economy is a learning process for all retailers, as we react to it, some dealers will survive who make the right choices and some will fail who don't and then there will be some that fate decides for them, some answers will be in our own hands others will just be destiny.
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dusty
Joined: Feb 8, 2008
Points: 264
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Re: Vacuum Museum
Reply #129 Sep 8, 2009 5:30 pm |
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I agree. In defense of those who don't... not everyone has snobbish reasons. In my case I can't afford to buy 10-20 vacs at a time, occupy sales floor space and hold the rest in storage to actually make the $20's. I realize in the SHORT TERM, Economically it makes sense to sell one HE vac to make the $400 dollars as it would to sell 20 cheapies. This economy is a learning process for all retailers, as we react to it, some dealers will survive who make the right choices and some will fail who don't and then there will be some that fate decides for them, some answers will be in our own hands others will just be destiny. Hi Lucky, I agree, everyone has their own reasons. When our store was small and we were just starting out we always went with a "one to show and one to go" setup. We may not have had a lot of inventory but at least if someone came in we could show we had box store vacuums at box store prices. Getting the customer doesn't always mean making a sale right away, sometimes it's just the fact you can leave them with the impression they can come back and know they are not paying to much because they are at a small store. We also liked to find dealer only vacs that our supplier would sell...they may not have big brand names but usually you could offer more features than a big box vac for not much more money. Never hurts to cover all the bases. Dusty
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CarmineD
Joined: Dec 31, 2007
Points: 5894
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Re: Vacuum Museum
Reply #130 Sep 8, 2009 5:45 pm |
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Hello Dusty, Lucky1: Space was always an issue for me and most indies I know. Hence, indies pick and chose their selections carefully. The choices you want to offer are brands/models in the same price range as the big box retialers but with a little something more to clinch the sale over the big box store models. That's what's closes the new vacuum deal so you win the customer. I had particular reasons for buying a $75 TEMPO at BEST BUY and a $55 TEMPO at KOHL's [Average cost $65] and a $99 DD Kruz at BEST BUY [BTW about $25 more than its worth]. It wasn't for getting the best bang for my buck. In that case I'd shop/buy at an Indie and do. Carmine D.
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CarmineD
Joined: Dec 31, 2007
Points: 5894
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Re: Vacuum Museum
Reply #132 Sep 9, 2009 7:30 am |
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HS: THe closing of the HOOVER stores which I liked to frequent was not only a huge loss for HOOVER but for all makes including your fave. These stores wre staffed with skilled and trained repair people who serviced all makes and models and were grossly underpaid. I mentioned that HOOVER blew it in the late 60's. It takes years for these mistakes to have their full impact. The closing of the HOOVER stores recently was probably the last in a series of ongoing adverse consequences of the management decisions made by HOOVER in the late 60's. Carmine D.
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