The Dyson DC25 (or DC24) is indeed in the latest Transformers television trailer (and movie). The trailer only showed 1-2 seconds of a DC25/24 “transforming” (it transformed very fast).
Like MooseUK said (and I’ve read online too), the Dyson Airblade is in the new Star Trek movie. My guess is... the producers asked and Sir James said yes to them using his products. Perhaps MORE FREE publicity and exposure for Dyson. Hmmm, do tired vacuums get much free exposure, press and television interviews? Although I think Oreck received some free television press back in 1972. And Miele?... forget about it, the [U.S.] masses never heard of em.
DIB
I was recently watching a movie on TV shot in Europe, the UK. A meeting was arranged in front of a vacuum store: An authorized MIELE dealer with a huge store front exclusively MIELE. Somebody is buying the ONE MILLION new MIELES shipped from the German factory every year including last year in a global recession. Certainly not the vacuum cleaner hoi polloi but the comfortable, striving and rich are purchasing MIELE's.
Carmine D.
This message was modified Jun 21, 2009 by CarmineD
The Star Trek Dyson Airblade scene is very subtle. I'd imagine Dyson were approached for a product placement, but it wouldn't have been for a huge amount of money; if you weren't already familiar with the AirBlade, it would pass you by on screen. More kudos that they can reference in their literature that they’re 'light years' ahead of the competition or something.
Although I haven't seen the DC25 in the Transformers movie, it does sound like it would have been a more expensive commercial arrangement. I'm sure the producers thought a Dyson would be perfect for the role, but there’s no reason why they should feature the machine for free if Dyson would be willing to pay. For Dyson, it would be great publicity; the movie would be screened in a lot of their main markets, including Japan, where Transformers originated.
The Star Trek Dyson Airblade scene is very subtle. I'd imagine Dyson were approached for a product placement, but it wouldn't have been for a huge amount of money; if you weren't already familiar with the AirBlade, it would pass you by on screen. More kudos that they can reference in their literature that they’re 'light years' ahead of the competition or something.
Although I haven't seen the DC25 in the Transformers movie, it does sound like it would have been a more expensive commercial arrangement. I'm sure the producers thought a Dyson would be perfect for the role, but there’s no reason why they should feature the machine for free if Dyson would be willing to pay. For Dyson, it would be great publicity; the movie would be screened in a lot of their main markets, including Japan, where Transformers originated.
There is no better fit for a transforming vacuum cleaner than Dyson's... styling and Ball technologies. Regardless who paid whom, both sides should benefit equally.
DIB
This message was modified Jun 22, 2009 by DysonInventsBig
K Mart culls dyson products from its store shelves. Only available on line [at least for now.]
To verify the news I stopped at a huge K Mart store in LV. Aisles of vacuums of all makes models and floorcare products but conspicuously absent is dyson and everything dyson [no filters, product lit, notta]. When I inquired, I was told the dyson brand is only sold online now. Why? Make shelf room for the vacuum brands and models that are movers. Dyson wasn't. It's been off the shelves for 2 weeks already and the store staff tells me there is no interest/question from customers yet except me.
K Mart culls dyson products from its store shelves. Only available on line [at least for now.]
To verify the news I stopped at a huge K Mart store in LV. Aisles of vacuums of all makes models and floorcare products but conspicuously absent is dyson and everything dyson [no filters, product lit, notta]. When I inquired, I was told the dyson brand is only sold online now. Why? Make shelf room for the vacuum brands and models that are movers. Dyson wasn't. It's been off the shelves for 2 weeks already and the store staff tells me there is no interest/question from customers yet except me.
Do you recall the general price range of the vacuums K-Mart did have on the shelves?
Thanks,
Venson
Hello Venson:
Yes, I scoped the vacuum aisles out very quickly and my general impression is that the prices ranged from $50 to $250 with a predominance of them in the $150-$175: EUREKA, SEARS/KENMORE, HOOVER, BISSELL etc.
i do believe ill run out and see whats at my local kmart.....not been in a year so should ''feel'' new to me...but wally really put a hearting on
this KMART. i stopped by an appliance store in the next town over yesterday..looking thru the window..gone too are all the dysons except the hand vac.
and one can from dyson...guess this dyson diet is a wave being rode by many...so it would seem.
Hello 'turtle1'
With several retailers like Circuit City and Linens and Things, which sold dysons, going belly up and others culling dyson models on store shelves and/or limiting to dyson sales to on-line orders, 2009 will be a tough year for sales for James.
Look for dyson to offer special discounts [perhaps up to 50 percent] to friends and family on all dyson prices. James needs to do something for jump starting sales.
Electrolux UltraOne EL7070, Bissell BigGreen Deep Cleaning Machine
Joined: Oct 30, 2007
Points: 110
Reply #586 Jul 13, 2009 8:57 pm
I would like to see Dyson open up concept stores across the country (not unlike Oreck), and introduce a low-end department store sub brand that would not compromise Dysons premium pricing structure.
I would like to see Dyson open up concept stores across the country (not unlike Oreck), and introduce a low-end department store sub brand that would not compromise Dysons premium pricing structure.
Excellent idea. The ORECK business model is tested, tried and proven. Nice to have product ideas. Even better to package and sell them independently from 3rd party entities who do not have your best interests at heart/pocket book.
