Vacuum Cleaners Discussions

Hello DIB:

Our 2 and 4 legged furry friends [aka pets] make us better human beings.  Animals live in jungles.

Carmine D.

Hi Carmine,

$700.00 or less is all it takes to purchase a trademark.  More proof these ancient manufactures are asleep at the wheel.  All good for Sir James and his employees, not good for the ancients, their employees and/or stockholders.

What’s more confusing?  Trademarked names/messaging below...
Dyson:  Animal™
or
Eureka:  Boss® 4D Pet Fresh™, Smartvac™ Pet Lover, Capture+™ Pet Lover,  Capture™ Pet Lover, Optima® Pet Lover, Pet Lover, Pet Pal™

I could not resist.   Eureka’s marketing suits... are they genius or goofs?


DIB

DysonInventsBig wrote:

Hiya DIB:

You admit that your favorite brand's founder Sir James resorts to Pet  pictures in ads to pitch its vacuums,  he can't be a goof.  Can he?

Carmine D. 

General Electric 'resorted' to pitching their Model 111 upright at pet-owners back in 1933...

Hi Model2,

Can you share any old (mfg) pet ad picture[s].  It would be fun to see.  Thanks.        DIB

DysonInventsBig wrote:
Hi DIB - here's the relevant section of the 1933 General Electric ad I mentioned above, the first one which sprang to mind. I'll check through the rest of my stuff and see what else I can come up with.

Hi Model2,

A very nice ad. Thanks.

I have not seen many like it until recent times. Back in the day, the individual vacuum manufacturer usually claimed, or left the consumer to believe, that its brand was a universal problem solver that could clean up anything. As well, vacuums basically started out as luxury items that many households could only afford one of. The best way to sell was to convince the buyer it could do everything except the dishes. I guess that's why Kirby, Filter Queen, Electrolux came up with so many attachment options.

Venson

Model2,

I like it!  Thank you very much.         DIB

The GE pictured, based on the tube handle, was a good performer on rugs and on pet hair.  Metal roller with wide tufts of horse hair. 

Carmine D.

Glad you guys like the ad - I love the Model 111, I shipped mine over from Australia. It's a beautiful example of Art Deco influence on appliance design (styled by Allmon Fordyce of New York). It also has several innovative, patented features which distinguish it from its contemporaries. A lot of thought went into the design.