Vacuum Cleaners Discussions

Cute, but hardly original.  EUREKA [Electrolux Home Care] has been using "Pet" for some time in association with its vacuums.  In fact, EUREKA has an entire vacuum line so named: Pet.  EUREKA uses the caricatures of pets on the dirt bins for these models and also real pets [cat and dog] on the Web Site.  Here's the site FYI:

http://www.eureka.com/index.php?option=com_needstates&view=needstates&from=mainmenu&task=getproductsbyneedstate&needstateid=6

Carmine D.

Dyson out-smarts, out-invents, gets-there-first, more often than his competitors.  Electrolux (vacuums) is asleep at the wheel in terms of inventiveness and creativity (the big stuff that matters) as are Dyson's many other competitors.  Dates settle who was where first and who is copying whom.  While Electrolux may of “been there first” with a single and unimaginative web page, Dyson committed more time, thought and money targeting the very large pet segment with a large web site.  As far as the retail experience and messaging goes...  Dyson led this segment from what I can determine.  And I believe Eureka is pathetically copying the purple Animal vacuums with their purple Pet vacuums.  Dyson put much more thought into his name...  Animal, which is a ambiguous name (cleans Animal messes and attacks messes like an Animal).  Pet is a weak name compared to being an Animal or attacking like an Animal or cleaning after the Animals... pets and children and rambunctious boys and husbands.

I can just imagine...  a big mess is made (pets, children, husbands, construction, filth, etc) and what sounds like the most powerful vac for a messy, dirty, job...  The Animal or The Pet Pal?  If the ancient Eureka/Electrolux were not slumbering they could of had the U.S. monopoly (Trademark) Animal long before Sir James.




Dyson trademarked the Animal almost 5 and 7 years before Eureka/Electrolux awoke from it’s slumber.

Dyson > Animal™ Filing Date, November 26, 2002
http://tess2.uspto.gov/bin/showfield?f=doc&state=4006:3h2vrj.9.63

Eureka/Electrolux > Pet Fresh™ Filing Date, August 22, 2007
http://tess2.uspto.gov/bin/showfield?f=doc&state=4006:3h2vrj.6.6

Eureka/Electrolux > Pet Pal™ Filing Date, January 15, 2009
http://tess2.uspto.gov/bin/showfield?f=doc&state=4006:3h2vrj.7.18

Hello DIB:

Our 2 and 4 legged furry friends [aka pets] make us better human beings.  Animals live in jungles.

Carmine D.

Hi Carmine,

$700.00 or less is all it takes to purchase a trademark.  More proof these ancient manufactures are asleep at the wheel.  All good for Sir James and his employees, not good for the ancients, their employees and/or stockholders.

What’s more confusing?  Trademarked names/messaging below...
Dyson:  Animal™
or
Eureka:  Boss® 4D Pet Fresh™, Smartvac™ Pet Lover, Capture+™ Pet Lover,  Capture™ Pet Lover, Optima® Pet Lover, Pet Lover, Pet Pal™

I could not resist.   Eureka’s marketing suits... are they genius or goofs?


DIB

DysonInventsBig wrote:

Hiya DIB:

You admit that your favorite brand's founder Sir James resorts to Pet  pictures in ads to pitch its vacuums,  he can't be a goof.  Can he?

Carmine D. 

General Electric 'resorted' to pitching their Model 111 upright at pet-owners back in 1933...

Hi Model2,

Can you share any old (mfg) pet ad picture[s].  It would be fun to see.  Thanks.        DIB

DysonInventsBig wrote:
Hi DIB - here's the relevant section of the 1933 General Electric ad I mentioned above, the first one which sprang to mind. I'll check through the rest of my stuff and see what else I can come up with.

Hi Model2,

A very nice ad. Thanks.

I have not seen many like it until recent times. Back in the day, the individual vacuum manufacturer usually claimed, or left the consumer to believe, that its brand was a universal problem solver that could clean up anything. As well, vacuums basically started out as luxury items that many households could only afford one of. The best way to sell was to convince the buyer it could do everything except the dishes. I guess that's why Kirby, Filter Queen, Electrolux came up with so many attachment options.

Venson

Model2,

I like it!  Thank you very much.         DIB