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DysonInventsBig


Location: USA
Joined: Jul 31, 2007
Points: 1454

The DC27 - to replace the DC07 & DC14. Say good-bye to the [on some carpet types] temperamental clutch.
Original Message   Mar 12, 2009 4:11 pm
It's true, no more clutch.  It uses a brushroll motor.
This message was modified Jun 24, 2009 by DysonInventsBig



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DC18


Dyson, Sebo and Bissell user

Joined: Jul 25, 2007
Points: 294

Re: The DC27 - to replace the DC07 & DC14. Say good-bye to the clutch.
Reply #46   Apr 7, 2009 7:12 pm
dusty wrote:
Hi DIB,

That's basically all the Dyson reps have to say, for the most part it's up to us to figure selling points out.  Before anyone jumps on the Dyson reps btw, we have the same experience with most other brands...reps are paper pushers and only know what's in the brochure.

In our store this unit will replace the DC14, we've already dropped the DC07 as it's becoming a department store only model. The DC17 isn't available in Canada.

As far as new bits and pieces go, the floating head is now spring loaded assuring full contact with the flooring surface The ubend is now hinged so you can't lose it and is also clear so there is no need to remove it to check for a blockage.  Filter maintenance is every 3 months, washable hepa, washable pre-filter.

Dusty


Same in the UK, the DC27 will replace the DC14 as that did the DC07.    Shame Dyson are not trying the separate motor for the brush bar in the UK on the DC27!

DC18

iMacDaddy


Electrolux UltraOne EL7070, Bissell BigGreen Deep Cleaning Machine

Joined: Oct 30, 2007
Points: 110

Re: The DC27 - to replace the DC07 & DC14. Say good-bye to the clutch.
Reply #47   Apr 7, 2009 8:04 pm
CarmineD wrote:
However in the USA with a $479 price tag for a DC27 and vacuum customers' access to the other dyson models [DC07, DC14, DC17] in the big box retail stores [both new and refurbs at half the price of new] which are much cheaper than the DC27, selling a DC27 becomes extremely difficult.


Carmine D.


Good point. However, $479 is the price of the "Total Clean" model that comes with extra attachments like the mini turbine head and flex crevice tool. I believe that Dyson will introduce a base model "All-Floors" version of the DC27 that will start at $399; it certainly must be priced lower than $450 because that's the price of the DC17 All Floors model. Of course, for this to work, the DC07 and DC14 must be discontinued, or face serious price cuts because the DC27 would be in the same pricing category.
This message was modified Apr 7, 2009 by iMacDaddy
CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The DC27 - to replace the DC07 & DC14. Say good-bye to the clutch.
Reply #48   Apr 8, 2009 3:16 am
dusty wrote:
We pick and choose  from any product line we sell.  If we were forced to carry anything we'd drop the line.  The DC27, based on the lack of clutch alone seemed to be a better choice to sell than either the 07 or the 14 machines so we had no problem bringing them in.

The DC07's will now be discount store only vacs, retails at $399.  The DC14's currently sell for 499 and the DC27 sells for $549. The DC25 which is by far our most popular machine sells for $599.

Dusty



Thanks Dusty.  Those model prices are high vice US dyson market.  If I remember correctly, for $499 a TARGET store buyer this week can purchase a DC25 and receive a DC16 [free]. 

Carmine D.

CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The DC27 - to replace the DC07 & DC14. Say good-bye to the clutch.
Reply #49   Apr 8, 2009 8:01 am
iMacDaddy wrote:
Good point. However, $479 is the price of the "Total Clean" model that comes with extra attachments like the mini turbine head and flex crevice tool. I believe that Dyson will introduce a base model "All-Floors" version of the DC27 that will start at $399; it certainly must be priced lower than $450 because that's the price of the DC17 All Floors model. Of course, for this to work, the DC07 and DC14 must be discontinued, or face serious price cuts because the DC27 would be in the same pricing category.


Better point!  Looks like Sam's Club got first dibs [no offense DIB] on DC27 sales at $479.  Perhaps the appearance that even at that price it's a real deal despite the DC27 All Floors mass marketed at $399 soon.  Now there are 2 reviews on the Sam's Club page for a DC27.  One in Dec 2008.  Latest April 5, 2009.  Not a best seller? 

Even if DC07/14 are dropped in price and/or completely, the DC17 and DC27 will compete for sales.  So both would have to be comparably priced or one like the DC17 have to be sold for considerably less than the DC27 for both to be viable sellers in the market place.

Carmine D.

DC18


Dyson, Sebo and Bissell user

Joined: Jul 25, 2007
Points: 294

Re: The DC27 - to replace the DC07 & DC14. Say good-bye to the clutch.
Reply #50   Apr 8, 2009 2:39 pm
As the DC27 seems to be a replacement for the DC14 (well in the UK anyway), as we don't have the DC17 in the UK due to it being designed for the US market only, what are the differences between the DC17 and DC27 in the US?  They both are clutchless, the only main difference I know of is the DC17 has Root & Level 3 cyclone tecnology where as the DC27 only has root cyclone technology (well the UK one does).  So suely the DC27 in terms of technology is lower spec to the DC17?

DC18

DysonInventsBig


Location: USA
Joined: Jul 31, 2007
Points: 1454

Re: The DC27 - to replace the DC07 & DC14. Say good-bye to the clutch.
Reply #51   Apr 8, 2009 6:05 pm
dusty wrote:
Hi DIB,

That's basically all the Dyson reps have to say, for the most part it's up to us to figure selling points out.  Before anyone jumps on the Dyson reps btw, we have the same experience with most other brands...reps are paper pushers and only know what's in the brochure.

In our store this unit will replace the DC14, we've already dropped the DC07 as it's becoming a department store only model. The DC17 isn't available in Canada.

As far as new bits and pieces go, the floating head is now spring loaded assuring full contact with the flooring surface The ubend is now hinged so you can't lose it and is also clear so there is no need to remove it to check for a blockage.  Filter maintenance is every 3 months, washable hepa, washable pre-filter.

Dusty

Thank you Dusty!
Q:  I do not see the spring in the schematic Motorhead provided.  Is the spring controlling the Cleaner head assembly (pushing the entire assembly into the floor)?

Are you enjoying the “debate” here (DC22 thread) regarding maneuvering, and does maneuvering have a place (a paying market) in the vacuum cleaner industry?  Your offering up information that the steerable DC25 is the most desired of all Dyson’s in your store is telling and confirms what the Big Box stores have on their websites. - That the Dyson Ball line are huge sellers ("Most Popular").  I would think if folks could see how a 9” DC22 Motorhead nozzle can fit into, around, under beds, under furniture faster and easier than the 100 year old way...  that is - the left/right swing and up/down articulation only - then they would certainly garner much attention.

DIB
This message was modified Apr 8, 2009 by DysonInventsBig



CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The DC27 - to replace the DC07 & DC14. Say good-bye to the clutch.
Reply #52   Apr 8, 2009 6:58 pm
DysonInventsBig wrote:
That the Dyson Ball line are huge sellers ("Most Popular").  I would think if folks could see how a 9” DC22 Motorhead nozzle can fit into, around, under beds, under furniture faster and easier than the 100 year old way...  that is - the left/right swing and up/down articulation only - then they would certainly garner much attention.

DIB



Your nose is growing by leaps and bounds DIB.  Most USA big box retailers can't sell the DC25 and have resorted to a DC16 giveaway with the purchase.  Both for $499.  Popular seller?  Your argument for a 9 inch P/N is convincingly funny.  Only you and dyson are buying it.  Not the VDTA and US consumers.  Small is small.  But tiny is too small.  You'd have us believe a baby vacuum with baby features is worth a $700-$800 MSRP and now that it is a time saving cleaner too!  Nice try.

Carmine D.

dusty


Joined: Feb 8, 2008
Points: 264

Re: The DC27 - to replace the DC07 & DC14. Say good-bye to the clutch.
Reply #53   Apr 9, 2009 1:07 am
DysonInventsBig wrote:
Thank you Dusty!
Q:  I do not see the spring in the schematic Motorhead provided.  Is the spring controlling the Cleaner head assembly (pushing the entire assembly into the floor)?

Are you enjoying the “debate” here (DC22 thread) regarding maneuvering, and does maneuvering have a place (a paying market) in the vacuum cleaner industry?  Your offering up information that the steerable DC25 is the most desired of all Dyson’s in your store is telling and confirms what the Big Box stores have on their websites. - That the Dyson Ball line are huge sellers ("Most Popular").  I would think if folks could see how a 9” DC22 Motorhead nozzle can fit into, around, under beds, under furniture faster and easier than the 100 year old way...  that is - the left/right swing and up/down articulation only - then they would certainly garner much attention.

DIB

The spring is shown on the schematic, #8 on the left hand side.  From memory (I'm at home) I believe it was attached fro the body to the floating brush head.  By doing this it eliminates the problem the DC07 had with the sole plate not always making full contact with the floor.

Maneuvering definitely has a place in the vacuum industry.  I will agree that the Dyson pn is by far the most steerable, the Sebo shown isn't bad but pales in comparison to either the Wessell Werk or Riccar powerheads.  I'd give these two a close runner up to the Dyson. The Ball uprights certainly are maneuverable but the also aren't for everyone.  I have seen people with bad wrists or shoulders struggle with the steering aspect.  It would be nice to see Dyson bring the handle weight of these machines down a little bit, it would certainly make ease of use better.

As far as the DC22 nozzle goes, I can see where it would have it's fans and also it's detractors. In our area, where house prices have gone thru the roof the trend is toward condos which also means less square footage, tighter living areas and less storage.  Small machines are a good seller for us but there are still customers who want smaller and smaller with a powerhead would be even better.  We'll see what happens when the machines hit the market here and what price they come in at.

Dusty
dusty


Joined: Feb 8, 2008
Points: 264

Re: The DC27 - to replace the DC07 & DC14. Say good-bye to the clutch.
Reply #54   Apr 9, 2009 1:25 am
CarmineD wrote:
  Most USA big box retailers can't sell the DC25 and have resorted to a DC16 giveaway with the purchase.  Both for $499.  Popular seller? 

Ok, I gotta ask.  Just because you give away a hand vac with purchase (and it's on any Dyson over $499 btw) that means the vacuum isn't selling?  You know when you buy a Oreck Gold you get a $100 discount off the top followed buy a free $130 iron, 5 free tune ups worth $200 and a free cannister vacuum worth $199. So on a $500 dyson I get $150 worth of free product and on the $600 Oreck I get $630 worth of free product. If Dysons arent' selling based on a hand vac giveaway, Oreck must be getting ready to shut down completely.

Dusty
CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The DC27 - to replace the DC07 & DC14. Say good-bye to the clutch.
Reply #55   Apr 9, 2009 7:41 am
dusty wrote:
Ok, I gotta ask.  Just because you give away a hand vac with purchase (and it's on any Dyson over $499 btw) that means the vacuum isn't selling?  You know when you buy a Oreck Gold you get a $100 discount off the top followed buy a free $130 iron, 5 free tune ups worth $200 and a free cannister vacuum worth $199. So on a $500 dyson I get $150 worth of free product and on the $600 Oreck I get $630 worth of free product. If Dysons arent' selling based on a hand vac giveaway, Oreck must be getting ready to shut down completely.

Dusty


Glad you asked Dusty.  First, TARGET and BEST BUY stores have/had the DC16 giveaway just with the DC25 ball model, so you are not completely correct.  This tells me dyson DC25 Ball is not selling at those retailers and the giveaway is a way to jump start sales.  Else the stores, which carry other dyson models, tho not sure for how long, would follow the "any dyson sale for $499" merits, as you mention.  I should add the DC16 is a dud by all accounts.  Too high a price.  Too short a run time.  So it's possible the giveaway is a way to also cull the retailer shelves of the DC16 inventory.

WRT ORECK.  Recall a certain dyson poster here always ridicules the brand for its giveaways [not you].  Since dyson took a page from ORECK's marketing play book, he's not said anything about dyson falling into the same marketing scheme.   BTW, HOOVER does now too!  Huge difference between ORECK and dyson ball giveaways.  First, ORECK's giveaways come with a purchase of as little as $299.  Always have.  It is a routine selling feature of ORECK.  Second, ORECK is a straight upright cleaner w/o on board tools [like dyon].  The companion compact canister supplements the cleaning team.   The iron/handcleaner/stick and other similar gift is icing on the cake to close the ORECK deal.  The higher priced ORECK's use the free tunes as a distinct selling feature.   Again, always have.  BTW, unlike dyson ORECK gives a free in home no obligation free trial of 30 days.

Carmine D.

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