Vacuum Cleaners Discussions

It's true, no more clutch.  It uses a brushroll motor.

Dusty,

Besides the brushroll and motor, what are some of the key features Dyson reps are telling you of this machine?

How do you plan to sell it vice a DC17/14/07?

Thank you.
DIB

DysonInventsBig wrote:
Hi DIB,

That's basically all the Dyson reps have to say, for the most part it's up to us to figure selling points out.  Before anyone jumps on the Dyson reps btw, we have the same experience with most other brands...reps are paper pushers and only know what's in the brochure.

In our store this unit will replace the DC14, we've already dropped the DC07 as it's becoming a department store only model. The DC17 isn't available in Canada.

As far as new bits and pieces go, the floating head is now spring loaded assuring full contact with the flooring surface The ubend is now hinged so you can't lose it and is also clear so there is no need to remove it to check for a blockage.  Filter maintenance is every 3 months, washable hepa, washable pre-filter.

Dusty

Just curious Dusty.  You don't have to answer if you don't want to.  I'll understand.  Based on a previous post, I am under the impression that the DC27 models were ordered by you BEFORE you saw them.  Were these "forced" on you as a dyson dealer?  Of did you have an option to say yes/no to the DC27's? 

On your end, not having a DC07, kicked around here in the USA for $339 and DC14 sold here in the USA for $399 [before discounts] and the DC17 kicked around for $439 in the USA, I can see where the DC 27 would be a potential seller DEPENDING ON THE SELLING PRICE. 

Carmine D.

However in the USA with a $479 price tag for a DC27 and vacuum customers' access to the other dyson models [DC07, DC14, DC17] in the big box retail stores [both new and refurbs at half the price of new] which are much cheaper than the DC27, selling a DC27 becomes extremely difficult.  Unless the reatailers "kill" sales on DC07 and DC14 because of the useless clutches.  A very real possibility.  Framing DC27 sales in that light [don't want the clutch which costs an extra $139 and fails in/out of warranty] makes them a DC27 a better seller.  Especially if dyson customers are inclined trade up their dysons for clutchless models when the clutches go out.  Of course, by then customers may be so disenchanted with a $500 dyson in need of a repair for $130 that a new dyson is out of question [save for the 10 percent loyal dyson brand buyers].

Carmine D.

CarmineD wrote:
We pick and choose  from any product line we sell.  If we were forced to carry anything we'd drop the line.  The DC27, based on the lack of clutch alone seemed to be a better choice to sell than either the 07 or the 14 machines so we had no problem bringing them in.

The DC07's will now be discount store only vacs, retails at $399.  The DC14's currently sell for 499 and the DC27 sells for $549. The DC25 which is by far our most popular machine sells for $599.

Dusty

dusty wrote:

Same in the UK, the DC27 will replace the DC14 as that did the DC07.    Shame Dyson are not trying the separate motor for the brush bar in the UK on the DC27!

DC18

CarmineD wrote:

Good point. However, $479 is the price of the "Total Clean" model that comes with extra attachments like the mini turbine head and flex crevice tool. I believe that Dyson will introduce a base model "All-Floors" version of the DC27 that will start at $399; it certainly must be priced lower than $450 because that's the price of the DC17 All Floors model. Of course, for this to work, the DC07 and DC14 must be discontinued, or face serious price cuts because the DC27 would be in the same pricing category.

dusty wrote:

Thanks Dusty.  Those model prices are high vice US dyson market.  If I remember correctly, for $499 a TARGET store buyer this week can purchase a DC25 and receive a DC16 [free]. 

Carmine D.

iMacDaddy wrote:

Better point!  Looks like Sam's Club got first dibs [no offense DIB] on DC27 sales at $479.  Perhaps the appearance that even at that price it's a real deal despite the DC27 All Floors mass marketed at $399 soon.  Now there are 2 reviews on the Sam's Club page for a DC27.  One in Dec 2008.  Latest April 5, 2009.  Not a best seller? 

Even if DC07/14 are dropped in price and/or completely, the DC17 and DC27 will compete for sales.  So both would have to be comparably priced or one like the DC17 have to be sold for considerably less than the DC27 for both to be viable sellers in the market place.

Carmine D.

As the DC27 seems to be a replacement for the DC14 (well in the UK anyway), as we don't have the DC17 in the UK due to it being designed for the US market only, what are the differences between the DC17 and DC27 in the US?  They both are clutchless, the only main difference I know of is the DC17 has Root & Level 3 cyclone tecnology where as the DC27 only has root cyclone technology (well the UK one does).  So suely the DC27 in terms of technology is lower spec to the DC17?

DC18