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Trilobite


Joined: Nov 7, 2007
Points: 121

The New Miele Upright Cleaner
Original Message   Mar 23, 2008 10:12 pm

Allergy Banner Alt

First upright from Miele

29 February 2008

This summer, Miele will launch its first range of upright vacuum cleaners – the S7.

 It will consist of about six models, all of which feature ultra large dust bags and

 “a unique swivel body, which makes it easy to manoeuvre in even the trickiest

 of room layouts”. According to the company,  the decision was made following

 numerous requests from customers that wanted to buy Miele  but would only use

 an upright model.

Text: courtesy ERTweekly.com

Picture: courtesy Miele.co.uk, 2009

Edited 21st March 2009; reason: loss of original image.

This message was modified Mar 20, 2009 by Trilobite
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CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The New Miele Upright Cleaner
Reply #194   Oct 24, 2008 1:12 pm
dusty wrote October 24, 2008:
As the Meile rep told our local dealer, Miele wants volume and the independents aren't giving the numbers they want. Sears is next on the horizon for Miele, rumor is spring 09 for that to happen.  The S7 finally appeared in our CT flyer last week and was selling for $499 with a "buy one box of bags and get another free" offer. That sound you hear is Canadian Miele dealers dialing Riccar and Sebo to see if they can carry their product.

Dusty

CarmineD wrote March 23, 2008 on this thread Post 30:

I recall years ago, many saying that Miele would never enter the upright market, especially in the USA!  Look at the competition.  Who is it?.  Miele has an established name and reputation in the USA vacuum industry with a network of dealers in place.  It is in a prime position to shake up the upscale upright market in the USA.  With the dollar down at an all time low against all the currencies in the world, including the Euro and Deutsch mark, Miele is in a catbird seat to rule the upright vacuum world starting with the USA: The largest market for uprights.  Miele is launching uprights and plans 6-7 models.  Wow.  How many years does it take other vacuum makers to launch that many upright models? 

No, Miele is not just trying to satisfy its cann customers who like uprights.  Miele is on a mission to dominate the upscale upright market especially in the USA.  I can't think of a better time to do it.  All the right mix of business factors are in place.

Carmine D.


Worth reading/rereading if you are so inclined.  If you look back in this thread when the prices were thought to be $700-$900 for the S7 models, I disagreed.  I said expect prices in the $500 range.  I didn't bother to excerpt and post here but you can go back and read if you're interested.   ITYS.

Carmine D.

This message was modified Oct 24, 2008 by CarmineD
CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The New Miele Upright Cleaner
Reply #195   Oct 24, 2008 1:33 pm
mole wrote:

I really dont understand their canadian deal with the tire warehouse??.Somebody knows someone.

MOLE


Or............somebody got something in return

Carmine D.

dusty


Joined: Feb 8, 2008
Points: 264

Re: The New Miele Upright Cleaner
Reply #196   Oct 24, 2008 1:37 pm
Lucky1 wrote:
$499 !!!!!!!!!!!!!!!!! Plus ADVERTISING a free box of bags (Previous a Miele NO No). Is definitely not good news for Indies. Lucky my market is Canisters! Our Prices are $699 and $849 and $899. WTF!

Canisters are not immune.  As I think I previously mentioned, Canadian Tire is getting the same canister the local dealer sells for $849 with no hepa and will be selling it for $549 WITH a hepa. The fun continues.

Dusty
DysonInventsBig


Location: USA
Joined: Jul 31, 2007
Points: 1454

Re: The New Miele Upright Cleaner
Reply #197   Oct 24, 2008 5:29 pm
I'm not sure this article has been posted before.

Chris Wright, Miele brand communications manager, says its a "huge" product launch...
http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62861&d=254&h=260&f=3
This message was modified Oct 24, 2008 by DysonInventsBig



DysonInventsBig


Location: USA
Joined: Jul 31, 2007
Points: 1454

Re: The New Miele Upright Cleaner
Reply #198   Oct 25, 2008 5:03 pm
Venson wrote:
Hi DIB,

I'm not going to knock the S7 until I've tried it. 

The wheels at the back of the S7 obviously serve not one but three purposes.  They stabilize the vacuum while in "storage mode" as well while above-the-floor tasks are being done and also aid in transport while moving the machine from room to room.  Once the handle's released and the rear wheels are moved forward, the  cleaner rides on them as well as the swivel casters up front -- not a bad arrangement  think.   Swivel wheels -- usually found at the rear of some uprights in past such as some Dirt Devil models are in no way new.  Though not used in a great numbers they were employed by at least a couple of brands way, way back in the day for the same purpose. 

However, what is interesting is that the feature never seemed to take off with  the public.  Modern major brand uprights like Hoover, Eureka and so many more have not bothered with swivel wheels and apparently there's been no big public complaint about the matter.  Had there been I'm pretty sure wheel set-ups would have been changed long ago.  By the way, which sells more -- the Dyson Ball or the more conventional non-ball Dysons that are also in the stores?

That said, to me the swivel thing is nice but not important to me.  As a general rule I still pick up or pull aside movable objects so that I can clean under them. instead of just around.  I'll contue to do that until I'm too old and decrepit to move the mountain and have to be led around.

Even without the extra agility features I'd still like this cleaner.  Top of the line have automatic setting for adjust power to suit the size of he job -- a thing I like -- and a general "silent" setting to get you through average day to day cleaning situations without have to the machine top speed.  That I also like as much as anything that lowers the noise factor while still providing good cleaning.  Miele also provides a fresh pre-filter with each pack of very nicely sized bags (and well they should when you think of the price) andfilter changes are easy overall.  I don't require much more than that.

Anyway . . .  for those interested . . .  I haved tagged on a link to the S7 user manual below.  To

http://www.miele.co.uk/Resources/OperatingInstructions/S%207.pdf

Best,

Venson


Venson,

Thanks for the reply.  I will attempt to take my pro-Dyson hat off for a minute and praise Miele on their swivel (regardless of the free play in the steering), carriage wheels and floating brush bar (if it has not been done before).  Price aside and bag/bagless aside I would absolutely support and give my business to Miele and their innovative thinking over TTI and their Slalom.  Although Miele’s past of going after Dyson is an entirely different issue.

Now my Dyson hat is back on...  the cost of the Miele bags must be brutal over the years (I have not followed this thread closely and no nothing of the bag costs).

DIB
This message was modified Oct 25, 2008 by DysonInventsBig



DC18


Dyson, Sebo and Bissell user

Joined: Jul 25, 2007
Points: 294

Re: The New Miele Upright Cleaner
Reply #199   Oct 26, 2008 7:10 pm
Be interesting to see how the floating (spring loaded brush bar) head does on the Miele S7 Upright!

One thing this vacuum does not many do these days is lie flat on the floor and the cleaning head can go under furniture!

DC18

CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The New Miele Upright Cleaner
Reply #200   Oct 27, 2008 6:49 am
DC18 wrote:

One thing this vacuum does not many do these days is lie flat on the floor and the cleaning head can go under furniture!

DC18



DC18:

Based on CATLADY's [Melanie] description on this thread of the S7 and usage, it does have a feature to lay flat for under bed/furniture cleaning.  Maybe others who have tried  can verify.

Carmine D.

This message was modified Oct 27, 2008 by CarmineD
TTIpowerT


Location: PA
Joined: Oct 20, 2008
Points: 13

Re: The New Miele Upright Cleaner
Reply #201   Oct 27, 2008 11:29 am
Venson,

Thanks for the reply. I will attempt to take my pro-Dyson hat off for a minute and praise Miele on their swivel (regardless of the free play in the steering), carriage wheels and floating brush bar (if it has not been done before). Price aside and bag/bagless aside I would absolutely support and give my business to Miele and their innovative thinking over TTI and their Slalom. Although Miele’s past of going after Dyson is an entirely different issue.

Now my Dyson hat is back on... the cost of the Miele bags must be brutal over the years (I have not followed this thread closely and no nothing of the bag costs).

DIB





TTI has nothing to do with the Hoover Slalom, launched by Hoover UK.
This message was modified Oct 27, 2008 by TTIpowerT
CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The New Miele Upright Cleaner
Reply #202   Oct 27, 2008 1:05 pm
TTIpowerT wrote:

TTI has nothing to do with the Hoover Slalom, launched by Hoover UK.



Hello TTIpowerT:

All the vacuum competition, big box store brands and independent vacuum store brands, is the enemy for dyson campers.  There is no differentiation.  THE FACT is that their leader/guru started with tunnel vision and false tenets which became false claims:  All bagged vacuums get hopelessly clogged and lose suction.   But not his precious bagless!  

THE FACT is that today's buyers prefer a repertoire of household vacuum brands/products including rebuilt classics.  THE FACT is that according to studies only 10 percent of dyson buyers/users are loyal to the brand and they buy less frequently than others too.   DIB bought a DC15 ball over 3 years ago for $300.  HARDSELL was gifted a DC07 years ago and sold it after using for 2 years.  Neither has bought a dyson since.  But they're loyal to the brand!  At least here.  Maybe they're bucking for a new no cost dyson?

A company that focuses on gaining/retaining such loyal brand customers as these isn't doing the smartest thing.  MIELE and TTI Floorcare understand this.  Why?  They've been in business in good times and bad.

Carmine D. 

This message was modified Oct 27, 2008 by CarmineD
budmattingly


Location: Middletown Ohio
Joined: Feb 8, 2008
Points: 60

Re: The New Miele Upright Cleaner
Reply #203   Oct 28, 2008 5:33 pm
Hi,

I emailed Miele and the new S7 uprights are to be released in dealers stores December 8, 2008.

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