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Trilobite


Joined: Nov 7, 2007
Points: 121

The New Miele Upright Cleaner
Original Message   Mar 23, 2008 10:12 pm

Allergy Banner Alt

First upright from Miele

29 February 2008

This summer, Miele will launch its first range of upright vacuum cleaners – the S7.

 It will consist of about six models, all of which feature ultra large dust bags and

 “a unique swivel body, which makes it easy to manoeuvre in even the trickiest

 of room layouts”. According to the company,  the decision was made following

 numerous requests from customers that wanted to buy Miele  but would only use

 an upright model.

Text: courtesy ERTweekly.com

Picture: courtesy Miele.co.uk, 2009

Edited 21st March 2009; reason: loss of original image.

This message was modified Mar 20, 2009 by Trilobite
Replies: 188 - 197 of 494Next page of topicsPreviousNextNext page of topicsAllView as Outline
Venson


Joined: Jul 23, 2007
Points: 1900

Re: The New Miele Upright Cleaner
Reply #188   Oct 24, 2008 7:51 am
mole wrote:
The preceding advertising was brought to you by the MIELE dealers group...............


MOLE

AND I did it for free!
mole


.

Location: earth
Joined: Sep 30, 2007
Points: 783

Re: The New Miele Upright Cleaner
Reply #189   Oct 24, 2008 9:32 am
You should send MIELE  a bill for your trouble. I'm sure HANS would pay it.

I really dont understand their canadian deal with the tire warehouse??.Somebody knows someone.

I can see the advertising slogan now,come in for 4 tires and get a free oil change and a MIELE S-7.

MOLE

dusty


Joined: Feb 8, 2008
Points: 264

Re: The New Miele Upright Cleaner
Reply #190   Oct 24, 2008 10:16 am
mole wrote:
You should send MIELE  a bill for your trouble. I'm sure HANS would pay it.

I really dont understand their canadian deal with the tire warehouse??.Somebody knows someone.

I can see the advertising slogan now,come in for 4 tires and get a free oil change and a MIELE S-7.

MOLE


Canadian Tire has long been one of Canada's largest retailers of housewares and have always seemed to get the "up and coming'" when it comes to vaccums.  As the Meile rep told our local dealer, Miele wants volume and the independents aren't giving the numbers they want. Sears is next on the horizon for Miele, rumor is spring 09 for that to happen.  The S7 finally appeared in our CT flyer last week and was selling for $499 with a "buy one box of bags and get another free" offer. That sound you hear is Canadian Miele dealers dialing Riccar and Sebo to see if they can carry their product.

Dusty
Lucky1


Joined: Jan 2, 2008
Points: 271

Re: The New Miele Upright Cleaner
Reply #191   Oct 24, 2008 10:56 am
dusty wrote:
Canadian Tire has long been one of Canada's largest retailers of housewares and have always seemed to get the &quot;up and coming'&quot; when it comes to vaccums.  As the Meile rep told our local dealer, Miele wants volume and the independents aren't giving the numbers they want. Sears is next on the horizon for Miele, rumor is spring 09 for that to happen.  The S7 finally appeared in our CT flyer last week and was selling for $499 with a &quot;buy one box of bags and get another free&quot; offer. That sound you hear is Canadian Miele dealers dialing Riccar and Sebo to see if they can carry their product.<BR><BR>Dusty

$499 !!!!!!!!!!!!!!!!! Plus ADVERTISING a free box of bags (Previous a Miele NO No). Is definitely not good news for Indies. Lucky my market is Canisters! Our Prices are $699 and $849 and $899. WTF!
mole


.

Location: earth
Joined: Sep 30, 2007
Points: 783

Re: The New Miele Upright Cleaner
Reply #192   Oct 24, 2008 11:04 am
dusty wrote:.  The S7 finally appeared in our CT flyer last week and was selling for $499 with a "buy one box of bags and get another free" offer. That sound you hear is Canadian Miele dealers dialing Riccar and Sebo to see if they can carry their product.

Dusty

How does it feel to be thrown under the bus by the dealers favorite brand?.You are QUICK to catch on, I know you can get around them,i wish you luck,if you think SEBO,AND TACONY are any different,their NOT,

Carmine and I forwarned you guys a long time ago.

Get into the central market and rebuilt vacuums, and the always lucritive parts and service business.

[BEEN THERE DONE THAT ,AND HEARD THE COMPANY B.S. stories from begining to end].

DONT LET THEM PLAY YOU FOR A SUCKER,even though they will gloat about what a wonderful company they are,after they run you over forward and backwards.

Tell them to kiss your BUTT........

sincerly

THE-MOLE

Venson


Joined: Jul 23, 2007
Points: 1900

Re: The New Miele Upright Cleaner
Reply #193   Oct 24, 2008 11:18 am
Hi,

I've been checking for more news today and have learned that Europe's equivalent to CR, Which?, expects to have a full report of test results for the Miele S7 out by Christmas.

http://www.which.co.uk/news/2008/10/miele-unveils-its-first-upright-vacuum-cleaner-158773.jsp?src=rss01news

Venson

This message was modified Oct 24, 2008 by Venson
CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The New Miele Upright Cleaner
Reply #194   Oct 24, 2008 1:12 pm
dusty wrote October 24, 2008:
As the Meile rep told our local dealer, Miele wants volume and the independents aren't giving the numbers they want. Sears is next on the horizon for Miele, rumor is spring 09 for that to happen.  The S7 finally appeared in our CT flyer last week and was selling for $499 with a "buy one box of bags and get another free" offer. That sound you hear is Canadian Miele dealers dialing Riccar and Sebo to see if they can carry their product.

Dusty

CarmineD wrote March 23, 2008 on this thread Post 30:

I recall years ago, many saying that Miele would never enter the upright market, especially in the USA!  Look at the competition.  Who is it?.  Miele has an established name and reputation in the USA vacuum industry with a network of dealers in place.  It is in a prime position to shake up the upscale upright market in the USA.  With the dollar down at an all time low against all the currencies in the world, including the Euro and Deutsch mark, Miele is in a catbird seat to rule the upright vacuum world starting with the USA: The largest market for uprights.  Miele is launching uprights and plans 6-7 models.  Wow.  How many years does it take other vacuum makers to launch that many upright models? 

No, Miele is not just trying to satisfy its cann customers who like uprights.  Miele is on a mission to dominate the upscale upright market especially in the USA.  I can't think of a better time to do it.  All the right mix of business factors are in place.

Carmine D.


Worth reading/rereading if you are so inclined.  If you look back in this thread when the prices were thought to be $700-$900 for the S7 models, I disagreed.  I said expect prices in the $500 range.  I didn't bother to excerpt and post here but you can go back and read if you're interested.   ITYS.

Carmine D.

This message was modified Oct 24, 2008 by CarmineD
CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The New Miele Upright Cleaner
Reply #195   Oct 24, 2008 1:33 pm
mole wrote:

I really dont understand their canadian deal with the tire warehouse??.Somebody knows someone.

MOLE


Or............somebody got something in return

Carmine D.

dusty


Joined: Feb 8, 2008
Points: 264

Re: The New Miele Upright Cleaner
Reply #196   Oct 24, 2008 1:37 pm
Lucky1 wrote:
$499 !!!!!!!!!!!!!!!!! Plus ADVERTISING a free box of bags (Previous a Miele NO No). Is definitely not good news for Indies. Lucky my market is Canisters! Our Prices are $699 and $849 and $899. WTF!

Canisters are not immune.  As I think I previously mentioned, Canadian Tire is getting the same canister the local dealer sells for $849 with no hepa and will be selling it for $549 WITH a hepa. The fun continues.

Dusty
DysonInventsBig


Location: USA
Joined: Jul 31, 2007
Points: 1454

Re: The New Miele Upright Cleaner
Reply #197   Oct 24, 2008 5:29 pm
I'm not sure this article has been posted before.

Chris Wright, Miele brand communications manager, says its a "huge" product launch...
http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=62861&d=254&h=260&f=3
This message was modified Oct 24, 2008 by DysonInventsBig



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