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Trilobite


Joined: Nov 7, 2007
Points: 121

The New Miele Upright Cleaner
Original Message   Mar 23, 2008 10:12 pm

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First upright from Miele

29 February 2008

This summer, Miele will launch its first range of upright vacuum cleaners – the S7.

 It will consist of about six models, all of which feature ultra large dust bags and

 “a unique swivel body, which makes it easy to manoeuvre in even the trickiest

 of room layouts”. According to the company,  the decision was made following

 numerous requests from customers that wanted to buy Miele  but would only use

 an upright model.

Text: courtesy ERTweekly.com

Picture: courtesy Miele.co.uk, 2009

Edited 21st March 2009; reason: loss of original image.

This message was modified Mar 20, 2009 by Trilobite
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Venson


Joined: Jul 23, 2007
Points: 1900

Re: The New Miele Upright Cleaner
Reply #185   Oct 24, 2008 6:09 am
DysonInventsBig wrote:
------------------------------------------------------------

I gave my Miele S7 grade before going through the many Miele videos in slow-motion and blown-up.  If Miele has delivered a break-thru technology and something so fantastic, then why all the fast edits in their promo videos (during turning)?  So I became suspicious, and I wanted to see for myself (slow-mo and blown up).  I give Miele...

  Grade:  A+ for building/thinking outside of the tired vacuum cleaner appliance box.
  Grade:  C for turning.
  Grade:  B for pivoting.
  Grade:  A+ for making the S7 look more maneuverable than it really is.

I enlarged a screen capture from Miele’s S7’s web site (file name: Miele S7.flv)  The photo clearly shows this vacuums turning abilities are inflated.  As you can see, this woman (photo below) has her wrist turned about 3 to 4 inches and her arm is pulling the  vacuums body over by 2 inches (about) all the while and most importantly the head of the vacuum remains pointed straight forward.  Compare this to a Dyson Slim or Ball and for every turn of the wrist the nozzle reacts and turns immediately and in concert to the wrist turning or a 1:1 ratio.  The Miele looks to have a 5-6:1 ratio (3 inches of wrist turning plus 2 inches of arm pulling/leaning to every 1 inch of nozzle turning).

In terms of function, Dyson owns his creation...  the “steerable category” via his “true steerable’s” (the “Slim” and the Ball line).

DIB


Hi DIB,

I'm not going to knock the S7 until I've tried it. 

The wheels at the back of the S7 obviously serve not one but three purposes.  They stabilize the vacuum while in "storage mode" as well while above-the-floor tasks are being done and also aid in transport while moving the machine from room to room.  Once the handle's released and the rear wheels are moved forward, the  cleaner rides on them as well as the swivel casters up front -- not a bad arrangement  think.   Swivel wheels -- usually found at the rear of some uprights in past such as some Dirt Devil models are in no way new.  Though not used in a great numbers they were employed by at least a couple of brands way, way back in the day for the same purpose. 

However, what is interesting is that the feature never seemed to take off with  the public.  Modern major brand uprights like Hoover, Eureka and so many more have not bothered with swivel wheels and apparently there's been no big public complaint about the matter.  Had there been I'm pretty sure wheel set-ups would have been changed long ago.  By the way, which sells more -- the Dyson Ball or the more conventional non-ball Dysons that are also in the stores?

That said, to me the swivel thing is nice but not important to me.  As a general rule I still pick up or pull aside movable objects so that I can clean under them. instead of just around.  I'll contue to do that until I'm too old and decrepit to move the mountain and have to be led around.

Even without the extra agility features I'd still like this cleaner.  Top of the line have automatic setting for adjust power to suit the size of he job -- a thing I like -- and a general "silent" setting to get you through average day to day cleaning situations without have to the machine top speed.  That I also like as much as anything that lowers the noise factor while still providing good cleaning.  Miele also provides a fresh pre-filter with each pack of very nicely sized bags (and well they should when you think of the price) andfilter changes are easy overall.  I don't require much more than that.

Anyway . . .  for those interested . . .  I haved tagged on a link to the S7 user manual below.  To

http://www.miele.co.uk/Resources/OperatingInstructions/S%207.pdf

Best,

Venson

mole


.

Location: earth
Joined: Sep 30, 2007
Points: 783

Re: The New Miele Upright Cleaner
Reply #186   Oct 24, 2008 6:23 am
The preceding advertising was brought to you by the MIELE dealers group...............


MOLE
CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The New Miele Upright Cleaner
Reply #187   Oct 24, 2008 7:13 am
Venson wrote:
Hi DIB,

I'm not going to knock the S7 until I've tried it. 

http://www.miele.co.uk/Resources/OperatingInstructions/S%207.pdf

Best,

Venson


Hello Venson:

I second that motion and raise it!

Thanks for posting the User Guide, Venson.  I'll read it and familiarize myself with it before I see the demo at the local MIELE dealer.

While some flatter themselves by comparing the S7 to the dyson ball, they are way off base.  This model [the S7] is a direct hit by MIELE on the RICCAR and Simplicity uprights.  Why?  In part because the RICCAR/Simplicity brands have taken alot of the canister market's new sales away from MIELE in recent years.  MIELE is reciprocating in kind. 

Dyson is not even on the radar screen in this skirmish save the big box store sales venue which dyson uses too.  I suspect tho that the indy vacuum stores in the USA will embrace the S7 with more enthusiasm and support than they have for dysons.

Carmine D.

This message was modified Oct 24, 2008 by CarmineD
Venson


Joined: Jul 23, 2007
Points: 1900

Re: The New Miele Upright Cleaner
Reply #188   Oct 24, 2008 7:51 am
mole wrote:
The preceding advertising was brought to you by the MIELE dealers group...............


MOLE

AND I did it for free!
mole


.

Location: earth
Joined: Sep 30, 2007
Points: 783

Re: The New Miele Upright Cleaner
Reply #189   Oct 24, 2008 9:32 am
You should send MIELE  a bill for your trouble. I'm sure HANS would pay it.

I really dont understand their canadian deal with the tire warehouse??.Somebody knows someone.

I can see the advertising slogan now,come in for 4 tires and get a free oil change and a MIELE S-7.

MOLE

dusty


Joined: Feb 8, 2008
Points: 264

Re: The New Miele Upright Cleaner
Reply #190   Oct 24, 2008 10:16 am
mole wrote:
You should send MIELE  a bill for your trouble. I'm sure HANS would pay it.

I really dont understand their canadian deal with the tire warehouse??.Somebody knows someone.

I can see the advertising slogan now,come in for 4 tires and get a free oil change and a MIELE S-7.

MOLE


Canadian Tire has long been one of Canada's largest retailers of housewares and have always seemed to get the "up and coming'" when it comes to vaccums.  As the Meile rep told our local dealer, Miele wants volume and the independents aren't giving the numbers they want. Sears is next on the horizon for Miele, rumor is spring 09 for that to happen.  The S7 finally appeared in our CT flyer last week and was selling for $499 with a "buy one box of bags and get another free" offer. That sound you hear is Canadian Miele dealers dialing Riccar and Sebo to see if they can carry their product.

Dusty
Lucky1


Joined: Jan 2, 2008
Points: 271

Re: The New Miele Upright Cleaner
Reply #191   Oct 24, 2008 10:56 am
dusty wrote:
Canadian Tire has long been one of Canada's largest retailers of housewares and have always seemed to get the &quot;up and coming'&quot; when it comes to vaccums.  As the Meile rep told our local dealer, Miele wants volume and the independents aren't giving the numbers they want. Sears is next on the horizon for Miele, rumor is spring 09 for that to happen.  The S7 finally appeared in our CT flyer last week and was selling for $499 with a &quot;buy one box of bags and get another free&quot; offer. That sound you hear is Canadian Miele dealers dialing Riccar and Sebo to see if they can carry their product.<BR><BR>Dusty

$499 !!!!!!!!!!!!!!!!! Plus ADVERTISING a free box of bags (Previous a Miele NO No). Is definitely not good news for Indies. Lucky my market is Canisters! Our Prices are $699 and $849 and $899. WTF!
mole


.

Location: earth
Joined: Sep 30, 2007
Points: 783

Re: The New Miele Upright Cleaner
Reply #192   Oct 24, 2008 11:04 am
dusty wrote:.  The S7 finally appeared in our CT flyer last week and was selling for $499 with a "buy one box of bags and get another free" offer. That sound you hear is Canadian Miele dealers dialing Riccar and Sebo to see if they can carry their product.

Dusty

How does it feel to be thrown under the bus by the dealers favorite brand?.You are QUICK to catch on, I know you can get around them,i wish you luck,if you think SEBO,AND TACONY are any different,their NOT,

Carmine and I forwarned you guys a long time ago.

Get into the central market and rebuilt vacuums, and the always lucritive parts and service business.

[BEEN THERE DONE THAT ,AND HEARD THE COMPANY B.S. stories from begining to end].

DONT LET THEM PLAY YOU FOR A SUCKER,even though they will gloat about what a wonderful company they are,after they run you over forward and backwards.

Tell them to kiss your BUTT........

sincerly

THE-MOLE

Venson


Joined: Jul 23, 2007
Points: 1900

Re: The New Miele Upright Cleaner
Reply #193   Oct 24, 2008 11:18 am
Hi,

I've been checking for more news today and have learned that Europe's equivalent to CR, Which?, expects to have a full report of test results for the Miele S7 out by Christmas.

http://www.which.co.uk/news/2008/10/miele-unveils-its-first-upright-vacuum-cleaner-158773.jsp?src=rss01news

Venson

This message was modified Oct 24, 2008 by Venson
CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The New Miele Upright Cleaner
Reply #194   Oct 24, 2008 1:12 pm
dusty wrote October 24, 2008:
As the Meile rep told our local dealer, Miele wants volume and the independents aren't giving the numbers they want. Sears is next on the horizon for Miele, rumor is spring 09 for that to happen.  The S7 finally appeared in our CT flyer last week and was selling for $499 with a "buy one box of bags and get another free" offer. That sound you hear is Canadian Miele dealers dialing Riccar and Sebo to see if they can carry their product.

Dusty

CarmineD wrote March 23, 2008 on this thread Post 30:

I recall years ago, many saying that Miele would never enter the upright market, especially in the USA!  Look at the competition.  Who is it?.  Miele has an established name and reputation in the USA vacuum industry with a network of dealers in place.  It is in a prime position to shake up the upscale upright market in the USA.  With the dollar down at an all time low against all the currencies in the world, including the Euro and Deutsch mark, Miele is in a catbird seat to rule the upright vacuum world starting with the USA: The largest market for uprights.  Miele is launching uprights and plans 6-7 models.  Wow.  How many years does it take other vacuum makers to launch that many upright models? 

No, Miele is not just trying to satisfy its cann customers who like uprights.  Miele is on a mission to dominate the upscale upright market especially in the USA.  I can't think of a better time to do it.  All the right mix of business factors are in place.

Carmine D.


Worth reading/rereading if you are so inclined.  If you look back in this thread when the prices were thought to be $700-$900 for the S7 models, I disagreed.  I said expect prices in the $500 range.  I didn't bother to excerpt and post here but you can go back and read if you're interested.   ITYS.

Carmine D.

This message was modified Oct 24, 2008 by CarmineD
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