Vacuum Cleaners Discussions

http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_45100.htm

Hello DIB:

But not the Rock of Ages and now dyson hits a rocky road block with the ASA over the VAX claim before it hits rock bottom. 

There is no need to disprove your precept that dyson is a small time player in vacuums.  I agree.  Dyson is and will always be a niche vacuum player/seller in the USA [if it's lucky in the months and years ahead].  Big box retail store venues are not well suited for niche vacuum sales in the USA.  But greed blinded BEST BUY stores and others. The only whining and complaining is from the dyson camp who took umbrage with both of these statements.  Now it is angry.  Why? One, I was right on about dyson being a niche seller.  Two, dyson must now, like you, reverse course in mid stream [with egg on its face] to survive the economic times.  Big box retailers are culling/dropping dyson models from the shelves to make room for the less expensive knock-offs.

Underlying the above is the dyson camp deal breaker:  Complete and utter lack of support [read respect] for dyson by the ASA and many of the UK vacuum buyers.  This, I believe, is as difficult and impossible for dyson campers, like you, to understand/overcome as the above.  Hence, your understandable and predictable disbelief for ASA's ruling against dyson for the Electrolux Infinity.  Tho misguided as are your personal /professional attacks about the ASA and vacuum industry pros who merit your anti-dyson label.  The message from the ASA and vacuum consumers is loud and clear:  Bye and fold dyson.  It's not about who does it first.  It's the one who copies the best and sells for less! 

In dyson's eagerness and enthusiasm to outdo/show up the vacuum industry and its players [read respect] for the last 100 years, dyson missed that above lesson [and a few other important ones too].

Carmine D.

Your observations and conclusions about COSTCO are right on.  COSTCO and Wal*Mart are the only bright spots [albeit dim] on the retail sales horizon for the Holiday sales season based on their year-to-date numbers.  The Holiday sales usually make/break retailers' yearly profits.  If the Holiday sales are off, so are yearly profits.  If Holiday sales are on, so are yearly profits.

Since this holiday shopping season is 5 days shorter than 2007, and expected to be worse due to the economic malaise, retailers are pulling out all the stops.  Including unusually earlier than normal seasonal sales for Christmas combined with huge discounts: Hence the HOOVER WT SP for $196 [before discounts].  I suspect for the Holidays, COSTCO will offer discounts too on the HOOVER WT SP.   I wouldn't be surprised in the least to buy one for $169 before the year is over. 

HOOVER WT SP is a well known and recognized vacuum brand and model.  It's back to the basics for this year's buyers:  The best value for the least price.  For vacuums, HOOVER WT SP fits the bill perfectly. 

Carmine D.