Vacuum Cleaners Discussions

Here is the link to the UK Advertising Standards Authority, about Vax's "No Loss of Suction" claim.

http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_45100.htm

How is it that the tiny Dyson (by comparison) is written of here as wielding great muscle and/or wielding great monopolistic muscle (outside of patent and trademark protection) when it does not?  Please explain.

DIB


Dyson:
http://www.dyson.co.uk/
Privately held corporation.  Forbes Europe estimates sales of $1b

TTI:
http://www.ttifloorcare.com/
http://www.hoover.com/companyinfo.aspx
http://www.ttigroup.com/investors/financialSummary.php?PHPSESSID=ac7a634382cace3d846ab069b38e0a0e

Hoover UK (Candy Group)
http://www.candy-group.com/index.htm
A privately held corporation.

Electrolux:
http://www.electrolux.com/naportal_us.html

LG
http://www.lge.com/html/gate.html

DysonInventsBig wrote:

Hello DIB:

You're chart numbers, whose sources and references you did not provide, while they look nice, are irrelevant for meaningful comparative analyses.  Why?  Unlike dyson which is vacuums, the other brands [TTI, LG, Electrolux, HOOVER Candy UK] have other products beside vacuums:  Major household appliances; Power tools; Floorcare products like rug shampooers and floor washers;  etc. etc.  If we are talking strictly vacuums here, and I presume we are, the numbers unrelated to vacuums have to be culled before comparing.    

If your point is that dyson is small potatoes in the scheme of things [and this is the meaning behind the numbers] then I agree.  Using $500 as the average price of a new dyson vacuum, the annual new dyson units sold in 2007 is 2 MILLION based on sales of $1 BILLION.  The USA alone typically sells 20 MILLION new vacuums a year.   2 MILLION dysons sold in over 50 countries is miniscule.    Obviously, the dyson numbers are overstated for vacuums if they include AirBlade sales too which retail for $1200-$1400 each. 

FWIW:  If you state the number size in the heading column [as you do], you don't have to include again in the detail [as you do].  Why?  Then it reads:  $1 billion billion and/or $3 billion billion.  I don't think that is what you intended.

Carmine D.

CarmineD wrote:

I went to take a look around at Costco today and sort of felt I was getting the bum's rush as I walked in the door. Just about every seasonal sales item was put out on the sheves. They're really trying hard.   Halloween doo-dads, Thanksgiving stuff  and even Christmas-style cookies.  If I hadn't looked at the calendar today I might well have wondered if I'd overslept big time.  Anyway I passed on the holiday stuff and settled for mutant potatoes too big to be true and trash bags,

The other thing I made note of at the store as I came in was great big stack of boxed Hoover self-propelled Wind Tunnel uprights.  The Price?  $196.00.  Bissell and a Roomba and the Dyson Slim-Jim are still in stock but in a less conspicuous spot in the store. 

In my local Costco, people are generally left on their own to decide about appliance purchases from the limited amount available as zero sales staff is out on the floor to influence your thinking, one way or another, except for the people in hair nets and aprons that try to get you to taste this or that food product ohf their sample carts.  During the several years I've shopped there, I've never seen Costco make much of a to-do about vacuums.  I wonder if the store management feels the Wind  Tunnel is the easiest vacuum sell and set it out in a more prominent part of the store for that reason.

Venson

CarmineD wrote: Hey Carmine,  my numbers are rock solid.  Feel free to disprove them.  I provided links, did you not see them or use them or know how to locate pertinent information?  You’re right of the redundancy, oh well, I was in a rush, picky picky.  I thru up more solid information than most here, including you. :)  So your saying the super large corporations have no advantages over Dyson and Dyson is on equal footing as the super companies?


If you guys keep complaining of Dyson being a monopoly or any sort after viewing just how small his namesake really is then...  it’s just whining and complaining.  The ASA is a quick and easy way to settle disputes versus going to court and nothing more.  Dyson defending his creations no matter how futile is good business and is his right.  And since you guys created nothing (vacuum related and that the forum is aware of) even though you’ve all been vac guys for 125 years collectively (my guess), then standing and defending a money making creation is odd and foreign, is it not?


DIB

DysonInventsBig wrote:

Hello DIB:

But not the Rock of Ages and now dyson hits a rocky road block with the ASA over the VAX claim before it hits rock bottom. 

There is no need to disprove your precept that dyson is a small time player in vacuums.  I agree.  Dyson is and will always be a niche vacuum player/seller in the USA [if it's lucky in the months and years ahead].  Big box retail store venues are not well suited for niche vacuum sales in the USA.  But greed blinded BEST BUY stores and others. The only whining and complaining is from the dyson camp who took umbrage with both of these statements.  Now it is angry.  Why? One, I was right on about dyson being a niche seller.  Two, dyson must now, like you, reverse course in mid stream [with egg on its face] to survive the economic times.  Big box retailers are culling/dropping dyson models from the shelves to make room for the less expensive knock-offs.

Underlying the above is the dyson camp deal breaker:  Complete and utter lack of support [read respect] for dyson by the ASA and many of the UK vacuum buyers.  This, I believe, is as difficult and impossible for dyson campers, like you, to understand/overcome as the above.  Hence, your understandable and predictable disbelief for ASA's ruling against dyson for the Electrolux Infinity.  Tho misguided as are your personal /professional attacks about the ASA and vacuum industry pros who merit your anti-dyson label.  The message from the ASA and vacuum consumers is loud and clear:  Bye and fold dyson.  It's not about who does it first.  It's the one who copies the best and sells for less! 

In dyson's eagerness and enthusiasm to outdo/show up the vacuum industry and its players [read respect] for the last 100 years, dyson missed that above lesson [and a few other important ones too].

Carmine D.

 

Hello Venson:

Your observations and conclusions about COSTCO are right on.  COSTCO and Wal*Mart are the only bright spots [albeit dim] on the retail sales horizon for the Holiday sales season based on their year-to-date numbers.  The Holiday sales usually make/break retailers' yearly profits.  If the Holiday sales are off, so are yearly profits.  If Holiday sales are on, so are yearly profits.

Since this holiday shopping season is 5 days shorter than 2007, and expected to be worse due to the economic malaise, retailers are pulling out all the stops.  Including unusually earlier than normal seasonal sales for Christmas combined with huge discounts: Hence the HOOVER WT SP for $196 [before discounts].  I suspect for the Holidays, COSTCO will offer discounts too on the HOOVER WT SP.   I wouldn't be surprised in the least to buy one for $169 before the year is over. 

HOOVER WT SP is a well known and recognized vacuum brand and model.  It's back to the basics for this year's buyers:  The best value for the least price.  For vacuums, HOOVER WT SP fits the bill perfectly. 

Carmine D.