Dyson DC25 to feature in this summer's Transformers movie
Dyson's product placement in TV programmes such as Friends and CSI has often felt tedious at times, but there's no doubt in my mind that it's been very effective at raising the profile of the vacuum cleaner brand since the DC07 launch on the US market. I even noticed the Dyson Airblade in the new Star Trek movie recently; a number of units can be seen in the background of scenes in the sick bay.
It's rumoured that the DC25 will feature in the movie Transformers: Revenge of the Fallen, which is out this Friday.
As I kid of the 80s myself and a keen Transformers collector back in the day, this all sounds quite fitting. It's perhaps the 'Transformer style' qualities of the Dyson vacuums that endears a 'big kid' fascination of the vacs for me and for others.
Careful with the choice of your words, some may interpret them to mean that dyson vacuums have a toy-like appeal. WRT dyson's Airblade I read recently that dyson secured contracts in 2008 with two major US vendors: The LA Dodgers' Stadium and Carl Jr. restaurants in California. Now may be the time to divest the hand dryers from the vacuums to the highest bidder.
Dyson DC25 to feature in this summer's Transformers movie
Dyson's product placement in TV programmes such as Friends and CSI has often felt tedious at times, but there's no doubt in my mind that it's been very effective at raising the profile of the vacuum cleaner brand since the DC07 launch on the US market. I even noticed the Dyson Airblade in the new Star Trek movie recently; a number of units can be seen in the background of scenes in the sick bay.
It's rumoured that the DC25 will feature in the movie Transformers: Revenge of the Fallen, which is out this Friday.
As I kid of the 80s myself and a keen Transformers collector back in the day, this all sounds quite fitting. It's perhaps the 'Transformer style' qualities of the Dyson vacuums that endears a 'big kid' fascination of the vacs for me and for others.
The Dyson DC25 (or DC24) is indeed in the latest Transformers television trailer (and movie). The trailer only showed 1-2 seconds of a DC25/24 “transforming” (it transformed very fast).
Like MooseUK said (and I’ve read online too), the Dyson Airblade is in the new Star Trek movie. My guess is... the producers asked and Sir James said yes to them using his products. Perhaps MORE FREE publicity and exposure for Dyson. Hmmm, do tired vacuums get much free exposure, press and television interviews? Although I think Oreck received some free television press back in 1972. And Miele?... forget about it, the [U.S.] masses never heard of em.
DIB
This message was modified Jun 21, 2009 by DysonInventsBig
The Dyson DC25 (or DC24) is indeed in the latest Transformers television trailer (and movie). The trailer only showed 1-2 seconds of a DC25/24 “transforming” (it transformed very fast).
Like MooseUK said (and I’ve read online too), the Dyson Airblade is in the new Star Trek movie. My guess is... the producers asked and Sir James said yes to them using his products. Perhaps MORE FREE publicity and exposure for Dyson. Hmmm, do tired vacuums get much free exposure, press and television interviews? Although I think Oreck received some free television press back in 1972. And Miele?... forget about it, the [U.S.] masses never heard of em.
DIB
I was recently watching a movie on TV shot in Europe, the UK. A meeting was arranged in front of a vacuum store: An authorized MIELE dealer with a huge store front exclusively MIELE. Somebody is buying the ONE MILLION new MIELES shipped from the German factory every year including last year in a global recession. Certainly not the vacuum cleaner hoi polloi but the comfortable, striving and rich are purchasing MIELE's.
Carmine D.
This message was modified Jun 21, 2009 by CarmineD
The Star Trek Dyson Airblade scene is very subtle. I'd imagine Dyson were approached for a product placement, but it wouldn't have been for a huge amount of money; if you weren't already familiar with the AirBlade, it would pass you by on screen. More kudos that they can reference in their literature that they’re 'light years' ahead of the competition or something.
Although I haven't seen the DC25 in the Transformers movie, it does sound like it would have been a more expensive commercial arrangement. I'm sure the producers thought a Dyson would be perfect for the role, but there’s no reason why they should feature the machine for free if Dyson would be willing to pay. For Dyson, it would be great publicity; the movie would be screened in a lot of their main markets, including Japan, where Transformers originated.
The Star Trek Dyson Airblade scene is very subtle. I'd imagine Dyson were approached for a product placement, but it wouldn't have been for a huge amount of money; if you weren't already familiar with the AirBlade, it would pass you by on screen. More kudos that they can reference in their literature that they’re 'light years' ahead of the competition or something.
Although I haven't seen the DC25 in the Transformers movie, it does sound like it would have been a more expensive commercial arrangement. I'm sure the producers thought a Dyson would be perfect for the role, but there’s no reason why they should feature the machine for free if Dyson would be willing to pay. For Dyson, it would be great publicity; the movie would be screened in a lot of their main markets, including Japan, where Transformers originated.
There is no better fit for a transforming vacuum cleaner than Dyson's... styling and Ball technologies. Regardless who paid whom, both sides should benefit equally.
DIB
This message was modified Jun 22, 2009 by DysonInventsBig
K Mart culls dyson products from its store shelves. Only available on line [at least for now.]
To verify the news I stopped at a huge K Mart store in LV. Aisles of vacuums of all makes models and floorcare products but conspicuously absent is dyson and everything dyson [no filters, product lit, notta]. When I inquired, I was told the dyson brand is only sold online now. Why? Make shelf room for the vacuum brands and models that are movers. Dyson wasn't. It's been off the shelves for 2 weeks already and the store staff tells me there is no interest/question from customers yet except me.
K Mart culls dyson products from its store shelves. Only available on line [at least for now.]
To verify the news I stopped at a huge K Mart store in LV. Aisles of vacuums of all makes models and floorcare products but conspicuously absent is dyson and everything dyson [no filters, product lit, notta]. When I inquired, I was told the dyson brand is only sold online now. Why? Make shelf room for the vacuum brands and models that are movers. Dyson wasn't. It's been off the shelves for 2 weeks already and the store staff tells me there is no interest/question from customers yet except me.
WRT dyson's Airblade I read recently that dyson secured contracts in 2008 with two major US vendors: The LA Dodgers' Stadium and Carl Jr. restaurants in California. Now may be the time to divest the hand dryers from the vacuums to the highest bidder.