Vacuum Cleaners Discussions |
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DysonInventsBig
Location: USA
Joined: Jul 31, 2007
Points: 1454
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The Oreck vacuum and everything you wanted to know (hopefully)...
Original Message May 29, 2008 12:41 pm |
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ORECK - The business, the history, the machine, the man and related. (Below: Oreck 1979 to 2008)
< yr. 1979 < yr. 5/2008
This message was modified Oct 30, 2008 by DysonInventsBig
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dusty
Joined: Feb 8, 2008
Points: 264
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Re: The Oreck vacuum and everything you wanted to know (hopefully)...
Reply #188 Aug 3, 2008 11:24 am |
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This responds to a question raised here about the uses of the ORECK-s that are returned within the 30 day home trial period. According to several of my ORECK sources, these returns are shipped to ORECK Clean Home Centers nationwide and used as loaner vacuums when non-ORECK brands are brought in for repairs. In hopes of converting the vacuum users to the ORECK brand after using. Apparently, the sales technique/promotion works. Carmine D. They are also sold to dealers as "show" specials at a reduced rate and a 1 year warranty and are never in short supply. Dusty
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CarmineD
Joined: Dec 31, 2007
Points: 5894
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Re: The Oreck vacuum and everything you wanted to know (hopefully)...
Reply #189 Aug 20, 2008 7:49 pm |
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FYI: Recently there was some discourse about the new CRI green label seal of approval and which vacuum brands are approved. A question was raised about ORECK's certification. At the time, I opined that ORECK, which has always received the CRI seal of approval since CRI's inception, was on the vendors' list of brands with vacuums submitted for the new CRI green label seal of approval. But, the final ORECK-CRI test results probably were not available yet and ready to publish. Well, here's the final results and the latest on ORECK's XL and the CRI green label approval/cert: http://www.vacuum-ratings.com/carpet.cfm BTW, the above site came from the side banner of this Web Site. It is an ORECK advertisement. But, imbedded in the write-up is the actual CRI Web Site which the reader can click on to view/verify ORECK's CRI Green Label seal of approval/cert. Carmine D.
This message was modified Aug 20, 2008 by CarmineD
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CarmineD
Joined: Dec 31, 2007
Points: 5894
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Re: The Oreck vacuum and everything you wanted to know (hopefully)...
Reply #190 Aug 22, 2008 7:14 am |
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I went to the snopes Web Site recently to research a subject of an email I received. Lo and behold plastered all over the snopes site is Dave and ORECK with sales ads through Sept 1. Here's the site. http://www.snopes.com/politics/religion/dollarcoin.asp He's everywhere! Carmine D.
This message was modified Aug 22, 2008 by CarmineD
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HARDSELL
Joined: Aug 22, 2007
Points: 1293
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Re: The Oreck vacuum and everything you wanted to know (hopefully)...
Reply #191 Aug 22, 2008 7:42 pm |
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I went to the snopes Web Site recently to research a subject of an email I received. Lo and behold plastered all over the snopes site is Dave and ORECK with sales ads through Sept 1. Here's the site. http://www.snopes.com/politics/religion/dollarcoin.asp He's everywhere! Carmine D. The main expense in the Oreck is the advertising. With out ads the parts would likely cost $50.
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CarmineD
Joined: Dec 31, 2007
Points: 5894
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Re: The Oreck vacuum and everything you wanted to know (hopefully)...
Reply #192 Aug 23, 2008 7:03 am |
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I wouldn't doubt the amount. I know that the HOOVER Convertibles were estimated to cost about $12 for parts to produce at the end of the 50's after only several years of production. By the early 90's the parts' cost was probably still the same and perhaps less. Such are the cost benefits and advantages of using the same design and applications in product production for many years. It's called economies of scale. In part, the reason that the retail prices of products should trend down over time. Add labor costs [people] and overhead [which includes advertising] to the parts' cost and these bring the cost of the product up. There are 3 main components to factor into a product's unit costs: Labor, Material and Overhead. While one [or more] may go down, the other component[s] may go up. Carmine D.
This message was modified Aug 23, 2008 by CarmineD
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Venson
Joined: Jul 23, 2007
Points: 1900
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Re: The Oreck vacuum and everything you wanted to know (hopefully)...
Reply #193 Aug 24, 2008 2:43 pm |
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Just a thought but . . . Advertising is probably the most difficult part of selling to maintain an overview of as there is no exact measure per part or what its worth. How much starts up word of mouth -- something you can't just buy -- as opposed to the influence of an actual ad campaign that constantly hits the public via TV dollar for dollar?. The services of public relations and advertising firms neither come cheap or are freely given. They rack up money by billing for time used developing strategy, thinking about strattegy while in the loo or for actually talking about strategy while on the phone. Even the expense of lunch served during meetings is added onto the client's bill. In turn, product makers are not about to "eat" the cost themselves.Its only logical that their advertising expenditures are worked into the price of what they sell. Oreck is whatever Oreck is, but I think what has helped to sell it is the same style advertising in the form of a reassuring father figure that helped the late great Orville Redenbacher, Colonel Sanders and Frank Perdue sell their respective products, popcorn, fried chicken and poultry products. Maybe Halo would have come out better if they'd rented an old man and shoved him in front of a camera. Venson
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HARDSELL
Joined: Aug 22, 2007
Points: 1293
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Re: The Oreck vacuum and everything you wanted to know (hopefully)...
Reply #194 Aug 24, 2008 9:00 pm |
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Just a thought but . . . Advertising is probably the most difficult part of selling to maintain an overview of as there is no exact measure per part or what its worth. How much starts up word of mouth -- something you can't just buy -- as opposed to the influence of an actual ad campaign that constantly hits the public via TV dollar for dollar?. The services of public relations and advertising firms neither come cheap or are freely given. They rack up money by billing for time used developing strategy, thinking about strattegy while in the loo or for actually talking about strategy while on the phone. Even the expense of lunch served during meetings is added onto the client's bill. In turn, product makers are not about to "eat" the cost themselves.Its only logical that their advertising expenditures are worked into the price of what they sell. Oreck is whatever Oreck is, but I think what has helped to sell it is the same style advertising in the form of a reassuring father figure that helped the late great Orville Redenbacher, Colonel Sanders and Frank Perdue sell their respective products, popcorn, fried chicken and poultry products. Maybe Halo would have come out better if they'd rented an old man and shoved him in front of a camera. Venson I never felt like I was overcharged fpr popcorn or chicken. Orville and the Colonel offer a supreme product and no frills or freebies.
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Venson
Joined: Jul 23, 2007
Points: 1900
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Re: The Oreck vacuum and everything you wanted to know (hopefully)...
Reply #195 Aug 24, 2008 10:34 pm |
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Hiyardsell, I'm sure you must live in a very blessed part of the country and am glad for you. Please give me the name of your town so I may move there too. However, in my neck of the woods, New York City proper (and please don't take that as bragging) the comparison for the cost of a plain old whole "fresh" chicken that I could buy from my local supermarket rates as exhorbitant. The exact same price will not cover that of a couple of the old colonel's fried chicken breasts that would seem to price as though prepared as haute cuisine. Not even talking today but several years back, I could probably have bought a whole chicken plus the farm it was growm on for far less money than a few pieces of franchise-fried chicken even then. If I recall correctly you made mention that you could get baking soda for fifty cents. I just paid $1.29 for one box today. To me it only goes to prove that whatever they wrote about all men being equal in The Constitution doesn't apply once you start shopping. As well and as I stated, my comment was not to uplift Oreck but simply to say that the "Trust Dad," campaign seems to have worked well and people often to buy into it. We have lived our lives here trusting Betty Crocker and the guy who made Dad's Rootbeer -- and Arthur Godfrey too. I know. You're too young to remember. Venson
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