Vacuum Cleaners Discussions

Hello Mole:

Cheap for a $500 vacuum.  Do you have customers asking for dyson vacuums by name?  If so, what do you do tell them when they ask.

I mentioned my experience above with retailers and dyson buyers.  I should also say that more and more retailers tell me they encounter vacuum customers who refuse to buy any dyson vacuum for a variety of reasons.  These have increased, as you might expect, as the dyson name and brand become more pervasive.  I believe this phenomenon has taken hold in the UK where dyson buyers are waning year over year.  Of course, dyson's strategy is to open up new markets in new countries.  Very different from HOOVER which made the US [not the UK and Canada] its main vacuum market for generations and still. 

Carmine D.

Carmine,

What I’ve come to understand of people… money or the lack of it, is the main reason why Dyson vacuums or other premium price products get dismissed by consumers.  Ask a person without the ability to comfortably pay for a high price but desired product and you’ll find many reasoning’s versus the core reason…  it is hard to say out loud and to a stranger (sales person) – “I cannot afford it.”  Have a free upright give-away-day here in the U.S. by the major retailers and folks will mostly line up for the most innovative - the Dyson upright line.        DIB

Strange that you only bad mouth Dyson when all brands require repairs.  If I made good money repairing Dyson the last thing that I would do is bite the hand that feeds me.  Of course I would also be upset if Dyson sold so many vacs that it reduced the sale of vacs I had previously made money repairing and I did not get enough Dyson repairs to make up the losses.

Folded?  Wishful thinking.  Legends never fold.  They get bought.  HOOVER is a vacuum brand legend.  If I recall Consumer Reports, March 2008, I believe the wording it used is ..........HOOVER.......the most popular selling vacuum on the market. 

Carmine D.

If you do not succeed you fail.  Hoover's philosophy of U.S. sales failed.  If you are lucky you get bought as did Hoover.  Ask all the former employees if they can buy groceries on legends.

I know yu understand but do not want to admit it.

My heart goes out to the HOOVER employees.  I thank them for their dedicated work despite a awful parent company and management [Maytag] which never served the vacuum industry and HOOVER very well.

HOOVER vacuums are the most popular selling vacuum brand.  HOOVER has been the leading vacuum seller [in units] since 1978.  Unit sales is IMHO the best measure of brand success.  Despite the Maytag debacle and all the other vacuum competition over the years and still, the HOOVER brand lives on.  A lasting testament to HOOVER employees.  That's success in my view.

Carmine D.

Consumer Reports March 2008.  The  words CR used are: "it's [HOOVER] still a best seller." 

Carmine D.