Vacuum Cleaners Discussions

The launch of the DC23 from the Canadian website is up.

Dyson DC23

Yes in UK we do use straight suction floor head on the carpets. It is very common practise here with users who have a whole full house with carpeting but just use the suction of head of their cylinders.  There was no education years ago to show people that a rotating brush head was better for carpets.   I myself use to use cyclinder machine swith the floor head and just stright suction to clean my carpets.  I also had a Dyson DC05 which I used like this for a year.

I much prefer my Dyson DC04 with strong suction and rotating brush.

Any predictions on the likely sales venue for the DC23?  Big box stores.  On-line?  Independents?

All the above?  $700 plus is a steep price tag for a cann even with DDM and power nozzle, especially in a big box retail venue.  It would be a first in a long time.  Lux tried it years ago and it flopped. 

Carmine D.

Dyson UK must of sold off enough of their older cannister inventory (my guess) and is now supporting the DC22/23 on their website.  Dyson.co.uk        DIB

CarmineD wrote:

$700ish is a lot of money.        DIB

The 360 degree rotation of the DC23, DC24 and DC25 are on the UK Dyson web now with zoom in and out function, other models like the DC18 slim have been done too.  For some reason the DC22 has been left!

DC18

CarmineD wrote:
The DC23 will likely be independent-only, due to the price and the DDM, the advantages of which will have to be clearly presented to the consumer in order for him/her to make the purchase.  Good, effective demonstrations are something big-box retailers cannot do.  It has been proven to me time and time again whenever I visit one.

-MH

Motorhead wrote:

Finally, a dealer only dyson!  I have to wonder now just how successful Mr. Dyson will be in getting these dyson vacuums into the vacuum indies.  And if Mr. Dyson is, how successful will these indies be in selling these new dyson canisters?  Many of these targeted dyson dealers will be anxiously awaiting the new USA Miele bagless vacuums and bagged uprights. 

This is not the best time for the USA economy [and worldwide, including Japan].  Most economists are saying it's the worse in several decades and probably won't improve for the foreseeable future. 

Not the best time to launch a $700 plus esoteric vacuum sold exclusively through dyson authorized vacuum dealers.   Maybe dyson will offer some kind of promotions to its dealers?  Buy the DC23 and get a free DC 15, 16, 17, and/or 18.  Who knows. 

Carmine D.

I'm not sure WHY indie dealers would respond well to Dyson after the little amount of respect, loyalty, profit margin etc. historically given them by the company....

CarmineD wrote:

Wait a minute, somebody is jumping the gun!

There is no evidence at all, that says any of the current range of Dyson cleaners, on sale in USA or Europe, are fitted with the Dyson Digital Motor!

As far as I am aware, only the Japanese market had such motors.

The DDM is supposed to generate one third more suction than an ordinary motor, so a 200 air Watt ordinary motor machine should be nearer 300 air Watts if the DDM is present.

Hello Trilobite:

I never said it did.  My point is the price tag is high regardless of what it has.  And at the high price it would be a difficult sales venue at the big box retailers, dyson's usual sales market.

My sense is Mr. Dyson wants to test market the DDM DC23 in Japan first.  See what all the glitches may be.  The Japanese consumers are much more forgiving than the US.  Then polish it up/over and launch in the USA.  After the DC11 canister in 2004, I think he learned a lesson about US consumers.   He is still shell shocked.  

This is not the best time for a $700 plus dyson canister in the USA unless it's twice as good as the competition without any wiggle room for the slightest doubt.   The only proof postive to support this fact is that the indy vacuum dealers have to sell it with their full faith and confidence.  I don't think that's going to happen.  Although they [indy dealers] can certainly quote the latest CR results for dyson reliability to help make their case.  If they are so inclined.

Carmine D.