Vacuum Cleaners Discussions

Hello M00seUK:

I agree.  My sense is that Mr. Dyson wants the ball technology to be his legacy for vacuums, not necessarily cyclone root technolgy.    I think its a gamble.  Why?  The original ball DC15 was claimed to be the greater dyson by the dyson heralders.  It was not.  Now downsized and with some tradeoffs it's reinvented and relaunched.  Timing now is very bad economically.  Same was true for the GE upright with the ball wheel in the 60's.  GE had a nice design, was lightweight and easy to maneuver.  A decent performer for the day but vacuum buyers just were not interested.  Will it be different this time around?  Dyson has to find a way to entice new vacuum buyers to the new baby ball vacuums.  Ads help but are they enough to convince new vacuum buyers to purchase? 

Carmine D. 

Moose, I believe the placement of the woman with painted on jeans was intentionally place there for men viewing the ad.  No harm, I believe.        DIB

You turned this thread from the 'ball' to the 'butt.'

That's not a dyson she's using. 

Great ad for ladies' jeans!

Carmine D.

Carmine.  I was hesitant for posting or commenting of this ad, butt thought it was interesting enought to post.  James has mentioned in the past (launch) with the DC15 that he was targeting men.  He said their market research showed men were (if I remember correctly) interested in "The Ball" technologies, the DC15.  And he said men were more likely to vacuum than before using The Ball (technology).  Cost and weight seem to have gotten in the way of the DC15’s selling success.  I own the DC15 and think it is great except for the weight and I too, felt it was to pricey. - So I bought a Best Buy floor demo which has worked flawlessly.        DIB

Thanks for you thoughts and comments on the DC24 and DC25.  Not much to setup on the DC24 then!?  I have to say I think James Dyson and Dyson are pushing the DC24 and DC22 the small machines than their bigger brother version DC25 and DC23. 

I saw the TV ad in the UK 2 days ago, short and to the point.  I'm surprised the DC25 didn't feature along with the DC24!

One thing I did notice the handle weight on the DC18 is heavy comapred to the early DC04!  I thought the DC25 was very lite!

DC18

I think Dyson is pushing the DC24 (and the DC22) more than the other 2 models DC25 and DC23 due tot hem being lighter and smaller but offer very good performance.  This is the route or one of them they will go down (has been mentioned in articles\interviews with James Dyson) and the ball technology being one of them!

DC18

DC18.  Yeah, I remember the dedicated web site for the DC15, I forgot about it until you mentioned it.  The Ball and Slim do indeed turn well.  I wonder if Dyson is going with "The Ball" for mid and lightweight vacuums only and using fewer cyclones, smaller bins with it's limited filtration.  I do not think Dyson is done launching vacuums.  The DC14 is on closeout at Best Buy and the DC07 is on closeout at Sears.

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What do you guys think of the graphic Dyson is using on his web site and packaging when selling/showing the Ball series?  The graphic showing four wheels carriage vs. ball I thought it was vague, showed little detail and hard to understand.        DIB

I don't think the DC18 Slim turns as well as the DC15 and the new modles DC24 and DC25.  This I think is due to a small ball under the machine carriage on the DC18.

I think the DC07 and DC14 will disappear soon but a replacement is needed for the DC14 as that is quite a popular model in the UK!

I don't think Dyson is done with launching vacs as such!!   The marketing material is not as good for the new ball vacs, not as good as previous model launches.  Where is the 360 degree model spin, which they don't use anymore!   The info is very basic across all 4 new models and that don't push the core technoogy on the new canisters in the UK which is strange!

DC18