Vacuum Cleaners Discussions

First upright from Miele

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29 February 2008 This summer, Miele will launch its first range of upright vacuum cleaners – the S7.  It will consist of about six models, all of which feature ultra large dust bags and  “a unique swivel body, which makes it easy to manoeuvre in even the trickiest  of room layouts”. According to the company,  the decision was made following  numerous requests from customers that wanted to buy Miele  but would only use  an upright model. Text: courtesy ERTweekly.com Picture: courtesy Miele.co.uk, 2009 Edited 21st March 2009; reason: loss of original image.

Lucky1 wrote:

Made in the USA.  Miele translates its Deutsch marks into US dollars and realizes a profit just from the conversion.  Very smart.  And Miele gets the nod from the heartland of America consumers who want to buy American.  Win, win.

Carmine D. 

CarmineD wrote:
Not sure if we are confused here...two threads going on at the same time. The PRESENT Miele is USA made, the NEW version is supposed to be German Made.

Lucky1 wrote:

The operative word is highlighted.

Carmine D.

I understand your skepticism but I'm not sure where or why? Doesn't make sense to invest so much in a new vacuum development to get what you already have. Even if they had the forsight to see the collapse of the dollar they still would have gone to China if saving $'s were their main goal. This is still a private family run biz and they have the luxury to answer only to themselves and not stockholders. I commend them for trying to always do better not sell out. So I maintain, in MY opinion, the new upright will be made in Germany. (I have no problem in apologizing if I'm wrong).

And so it may be.  

I recall years ago, many saying that Miele would never enter the upright market, especially in the USA!

Look at the competition.  Who is it?.  Miele has an established name and reputation in the

USA vacuum industry with a network of dealers in place.  It is in a prime position

to shake up the upscale upright market in the USA.  With the dollar down at an all time low

against all the currencies in the world, including the Euro and Deutsch mark, Miele is in a catbird

seat to rule the upright vacuum world starting with the USA: The largest market for uprights. 

Miele is launching uprights and plans 6-7 models.  Wow.  How many years does it take other

vacuum makers to launch that many upright models? 

No, Miele is not just trying to satisfy its cann customers who like uprights.  Miele is on a mission to

dominate the upscale upright market especially in the USA.  I can't think of a better time to do it.  All the right mix of business factors are in place.

Carmine D.

Has anyone got any literature regarding this machine?  I cannot find on the internet or the Miele website.

bucks03 wrote:

Bucks,

I can't find a thing either or the mag article.  Nonetheless, I came across a picture taken either by a Lego or Miele lover.

Venson

bucks03 wrote:
The new line is not available yet.

This is where the info was found-

http://www.ertweekly.com/Default.aspx.LocID-05nnew183.RefLocID-05n021001.htm?sksearchtext=Miele%20S7%20upright

It just seems to me that miele,like the other german manufactures offer too many different configurations of the same thing.I can see offering 2 or 3 different models,but 6 or 7 come on.IT looks like they are trying to protect the brick and mortor shops from the internet.They better not burn their dealers again... their credability has already been hurt...........

MOLE

A recent KPMG report, worldwide finance and consulting firm, states that the USA is the most affordable country for multi-nationals to operate businesses.  Beating out other countries like Britain, France, Germany, etc.  China not included.  Reasons for the USA's win: Falling dollar and euro highs.  This is first time in years the USA is the most affordable.

Carmine D.