Vacuum Cleaners Discussions

First upright from Miele

29 February 2008 This summer, Miele will launch its first range of upright vacuum cleaners – the S7.  It will consist of about six models, all of which feature ultra large dust bags and  “a unique swivel body, which makes it easy to manoeuvre in even the trickiest  of room layouts”. According to the company,  the decision was made following  numerous requests from customers that wanted to buy Miele  but would only use  an upright model. Text: courtesy ERTweekly.com Picture: courtesy Miele.co.uk, 2009 Edited 21st March 2009; reason: loss of original image.

Thoroughly agree on all points.  My only fear is the S7 will outlive me! 

Carmine D.

CarmineD wrote:

I'm not getting a dog for the same reason.

Venson

Venson wrote:

Mine is old too.  Diabetes, cataracts, non-cancerous tumor on her belly, epileptic and sheds year round.  Outside of this, she's absolutely perfect.  When she goes, and each day we count our blessings, I'll probably be shortly after.

Carmine D.

Actionvac wrote:

Why so much?

Do you think the average consumer really wants to use the same  cleaner for 20 years?Even if they think its still working right.......

MOLE

mole wrote:

Hello MOLE:

Yes and no.  The generation that came up during the Great Depression when purchases were made for a lifetime bought and used for 20 years.  Today, not so much.  But today's customers still have the inherent buying biases of their parents and grandparents.  SOME still want to buy and know that it will last 20 years.  Not that they will necessarily use it for 20 years, but they would like to pass along to family members and love ones when they do make a new vacuum purchase.  Electrolux and Kirby had the same attraction for buyers too.  Last a lifetime.

Carmine D.

mole wrote:
Interesting question! In addition I'm not sure how they will take to the Price as well. At this point I not sure if I'll go with the "Initial big buy in" being offered. Most of my market is contrary to national demands in that they want canisters. I'm very impressed with the machine and especially the 20 year target longevity. That being said, now back to the question...I'm trying with my shop, to break into an ELECTROLUX/ORECK market. So on one hand, I have people who do APPRECIATE a machine that lasts BUT since they bought one 10/15/20 years ago they are still under the impression a new Electrolux (AERUS) only costs $500. They are choosing to repair and milk their machine a little longer. Miele buyers on the other hand are generally younger and arrive from recommendations.

Will they buy a $900 upright when their favorite stores like BB&Beyond have shiny Dysons and Bissell's for less?

Lucky1 wrote:

Hi Lucky1,

As far as realistic shoppers are concerned, I think only those who yet feel some sort of security/possibilities in regard to the next couple of years ahead will take the plunge for high-end/high-priced  product even though of extra worth due to longevity.  Those who are beginning to brush up on bean recipes are definitely going to be deciding on whatever can be most easily fitted into the budget as it stands.  Even Christmas, our best excuse for out of the ordinary purchases, is more than likely to be slim pickings for vendors of goods this year.

Regarding the less practical buyer, I don't think splurgers and/or impulse buyers have ever made significant impact on sales.

Venson

mole wrote:

The Miele customer is a person who wants a step above, now we sell a lot of 200-500.00 vacuums but 125 or so times a year someone comes in and wants real quality and is willing to pay for it, the Miele S7 will fit that bill. I get a lot of consumers tired of replacing there dusty  bagless every year to them 20 years sounds like nirvana

People want a vacuum that will last for 20 years, even if they don't want to keep it that long.  If the average Miele lasts 20 years, then it will be able to take some abuse. 

Hi Action, Severus,

While i have a lot of respect for the 2 of you as industry professionals, I must throw this out ,Yes the average life expectancy of the powerplant  itself will last for 20 years its all the other components that break and wear out within 5 or 7 years. The replacement parts for the german machines are 5 times the price of the domestic brands,and the quality is not that much different.

A central vacuum system is life of the house, but the attachments go away in 8 to 10 years, I have tried to justify a 900.00 portable vacuum cleaner but i can not , maybe i look at it the wrong way, but i'm not your average vacuum cleaner salesman.............


Take care

MOLE