Vacuum Cleaners Discussions

First upright from Miele

29 February 2008 This summer, Miele will launch its first range of upright vacuum cleaners – the S7.  It will consist of about six models, all of which feature ultra large dust bags and  “a unique swivel body, which makes it easy to manoeuvre in even the trickiest  of room layouts”. According to the company,  the decision was made following  numerous requests from customers that wanted to buy Miele  but would only use  an upright model. Text: courtesy ERTweekly.com Picture: courtesy Miele.co.uk, 2009 Edited 21st March 2009; reason: loss of original image.

Mike_W wrote:

It appears unreasonable to have 6/7 uprights from $700-$900. 

To many to be so close in price.  Perhaps the upper end will

be, but I imagine one/more will be priced less.  Why?  Some

savvy shoppers, even Miele, will be reluctant to plunk down

$700-$900 on a new model.  May go $500,  then trade up if satisfied.

My sense is the 6/7 uprights are offered in different price ranges

to see which are most desirable among vacuum buyers in different

markets.

Carmine D.

My Uprights say ASSEMBLED IN THE USA, so I'm assuming they are the Mexican Pana's shipped over to the US to be put together. Just conjecture, so I will try to find out for sure.

Canisters are more popular in the East and North East. Miele wants to get some market share of the Midwest & Western upright US market. I also feel the price that you guys have mentioned might be too high as well, especially for Wallymart heartlanders!

Lucky1 wrote:
That is interesting, since I had heard a few years ago that Miele had found someone to assemble their uprights, other than Panasonic(Matsus_h_ita).  So if they are assembled in the USA, then they would be done in Danville, KY.

The price that I had mentioned for the new uprights would be for the higher end models.  I have no idea what the low end would be priced around, but it would not be priced for "Wallymart heartlanders".  The present uprights are priced alittle high for them now.  

Tho Wal*Mart has added the DC18 now in lieu of the

DC07 exclusive, I doubt if Miele would make it there even

at the same price as the DC18.

Miele is a dealer vacuum and caters to upscale vacuum

buyers concerned with quality and dependability.  The

heartland of America consumers are "USA made" minded.

Interesting to see if the components are Miele made in

Deutschland and shipped to the USA for assembly and sale

in the USA markets.  With the dollar down against the Euro

this would be a viable alternative for Miele in the US vacuum market

to keep the prices affordable.

Carmine D.

Mike_W wrote:
Kentucky it is! Pana Factory/ Miele Specs.

Lucky1 wrote:

Made in the USA.  Miele translates its Deutsch marks into US dollars and realizes a profit just from the conversion.  Very smart.  And Miele gets the nod from the heartland of America consumers who want to buy American.  Win, win.

Carmine D. 

CarmineD wrote:
Not sure if we are confused here...two threads going on at the same time. The PRESENT Miele is USA made, the NEW version is supposed to be German Made.

Lucky1 wrote:

The operative word is highlighted.

Carmine D.

I understand your skepticism but I'm not sure where or why? Doesn't make sense to invest so much in a new vacuum development to get what you already have. Even if they had the forsight to see the collapse of the dollar they still would have gone to China if saving $'s were their main goal. This is still a private family run biz and they have the luxury to answer only to themselves and not stockholders. I commend them for trying to always do better not sell out. So I maintain, in MY opinion, the new upright will be made in Germany. (I have no problem in apologizing if I'm wrong).

And so it may be.  

I recall years ago, many saying that Miele would never enter the upright market, especially in the USA!

Look at the competition.  Who is it?.  Miele has an established name and reputation in the

USA vacuum industry with a network of dealers in place.  It is in a prime position

to shake up the upscale upright market in the USA.  With the dollar down at an all time low

against all the currencies in the world, including the Euro and Deutsch mark, Miele is in a catbird

seat to rule the upright vacuum world starting with the USA: The largest market for uprights. 

Miele is launching uprights and plans 6-7 models.  Wow.  How many years does it take other

vacuum makers to launch that many upright models? 

No, Miele is not just trying to satisfy its cann customers who like uprights.  Miele is on a mission to

dominate the upscale upright market especially in the USA.  I can't think of a better time to do it.  All the right mix of business factors are in place.

Carmine D.