Vacuum Cleaners Discussions

Dyson in China.  Story here.

DysonInventsBig wrote:

Who authored this story?  I don't see a name/person associated with it.  And I don't see it credited to a worldwide news service like AP. 

Carmine D. 

My sense is this article is comparable to a paid for TV infomercial but in newsprint format.  Dyson is excellent at these innovative advertising techniques and methods.  Almost looks authentic rather than a dyson originated, sponsored, and paid for advertisement.  Thank you for sharing.

Carmine D.

CarmineD wrote:
Agree.. Although I'd doubt that it's paid for - it looks like someone has published a press release word for word. It's fair from an interesting read.

M00seUK wrote:

Hello M00seUK

But is it true?  I would suggest that a press release usually credits the news source/service to avoid allegations of plagiarism and fault in the event of misrepresentations of facts and events.  This does not.  Looks like a paid advertisement to me.

Interesting reads do not necessarily equate with truth and facts.  There is a distinction between news [facts/truth] and product advertising.  In this particular case, I would ask to see the underlying details for some of the grandiose statements made in the guise of news [read facts/truth of interest to most readers].  This is boastful dyson advertising, spin and sales puffing.  Not truth and facts relevant to newsworthy events.  As such, it is in the fairest sense of the word "advertising" and not news reporting.  This is not the latter by any stretch of the imagination.  It is the former [advertising] sprinkled with some dyson/China news.  My view.  Who cares?  If it were an advertisment, I'd skip over it. 

Again, kudos to dyson for giving the 'appearance' of news for its product advertising.  Most readers especially those who cotton to everything dyson will quote these advertising claims as the gospel in one breadth and impugn and slander Consumer Reports in the other.  It's the gospel [good news], but the gospel according to jaydee.  Is that good news?  Maybe for jaydee fans.  Not me.  I want facts.  Not puffing.

Some like me would maintain and with good cause that advertising under a veil of news reporting is on par and/or worse than product 'bashing.'  Why?  It is deceptive, false, misleading and disingenuous.  [The latter--bashing--is not  the same as a factual and objective checklist of comparative features and specifications among two or more products [same brand and/or competitor brands] to present customers with facts and information for their product purchases.  "Bashing' in the dictionary sense of the word.  Compare the dictionary definitions of news, facts, and truth with that of advertising, spin, claims and buffing.  The differences are easy to understand and self-explanatory.  Never the twain shall meet.  Except in dyson ads.

Carmine D.   

I just think it appears that Dyson's PR have issued a press release indicating that they're planning to launch in China soon. This had been picked up by a reporter for this 'Sina' web site, who have seemingly published it almost word for word. I used to work for a news gathering agency - we collected two pieces of information for each news item 1-Content (i.e. the press release) 2-The analysis. We'd then categorise it so that our subscribers could find it. Imagine if (say) a TV magazine just published page after page of press releases from the networks... boring!

M00seUK wrote:

M00seUK:

We have a wonderful saying here in the US and I like it:  Just the facts, please.  IMHO keep the fluff.  But China being what it is, dyson has the perfect [read no regard for standards] venue for pushing the advertising envelope as newsworthy events and facts.

Carmine D.

Just 1 question for the innovative company,and their top shelf management,

It seems to me that no one really wants to work for them,please feel free to look at jobs they offer on their u.s.a website[under job opportuities at dyson].

What they offer are slave labor rates.

And you dont have to know anything about the business,because anyone that knows the business knows what a overpromised and underdeliver to the consumer they are.

MOLE