Vacuum Cleaners Discussions

Dyson has a new UK TV advert on Testing, same one that was shown at the Grand Design Event in the UK.  This is also backup by removing the DC16 Animal off the Dyson UK Home Web page and replacing it with different parts each time from testing video/advert - www.dyson.co.uk.  There is also a new website that is shown at the end of the TV advert www.dyson.co.uk/testing.  This gives you more details of the type of testing they do and to what extent!

I was told at the event that Dyson files 200 patents a day!!  Sounds alot but with all the projects and continual improvements they are working on probably is average for them!

DC18

Dyson in China.  Story here.

DysonInventsBig wrote:

Who authored this story?  I don't see a name/person associated with it.  And I don't see it credited to a worldwide news service like AP. 

Carmine D. 

My sense is this article is comparable to a paid for TV infomercial but in newsprint format.  Dyson is excellent at these innovative advertising techniques and methods.  Almost looks authentic rather than a dyson originated, sponsored, and paid for advertisement.  Thank you for sharing.

Carmine D.

CarmineD wrote:
Agree.. Although I'd doubt that it's paid for - it looks like someone has published a press release word for word. It's fair from an interesting read.

M00seUK wrote:

Hello M00seUK

But is it true?  I would suggest that a press release usually credits the news source/service to avoid allegations of plagiarism and fault in the event of misrepresentations of facts and events.  This does not.  Looks like a paid advertisement to me.

Interesting reads do not necessarily equate with truth and facts.  There is a distinction between news [facts/truth] and product advertising.  In this particular case, I would ask to see the underlying details for some of the grandiose statements made in the guise of news [read facts/truth of interest to most readers].  This is boastful dyson advertising, spin and sales puffing.  Not truth and facts relevant to newsworthy events.  As such, it is in the fairest sense of the word "advertising" and not news reporting.  This is not the latter by any stretch of the imagination.  It is the former [advertising] sprinkled with some dyson/China news.  My view.  Who cares?  If it were an advertisment, I'd skip over it. 

Again, kudos to dyson for giving the 'appearance' of news for its product advertising.  Most readers especially those who cotton to everything dyson will quote these advertising claims as the gospel in one breadth and impugn and slander Consumer Reports in the other.  It's the gospel [good news], but the gospel according to jaydee.  Is that good news?  Maybe for jaydee fans.  Not me.  I want facts.  Not puffing.

Some like me would maintain and with good cause that advertising under a veil of news reporting is on par and/or worse than product 'bashing.'  Why?  It is deceptive, false, misleading and disingenuous.  [The latter--bashing--is not  the same as a factual and objective checklist of comparative features and specifications among two or more products [same brand and/or competitor brands] to present customers with facts and information for their product purchases.  "Bashing' in the dictionary sense of the word.  Compare the dictionary definitions of news, facts, and truth with that of advertising, spin, claims and buffing.  The differences are easy to understand and self-explanatory.  Never the twain shall meet.  Except in dyson ads.

Carmine D.   

I just think it appears that Dyson's PR have issued a press release indicating that they're planning to launch in China soon. This had been picked up by a reporter for this 'Sina' web site, who have seemingly published it almost word for word. I used to work for a news gathering agency - we collected two pieces of information for each news item 1-Content (i.e. the press release) 2-The analysis. We'd then categorise it so that our subscribers could find it. Imagine if (say) a TV magazine just published page after page of press releases from the networks... boring!