Frank,
We havent had any experience in my area yet...(Michigan) It hasnt been over 20 degrees here for the last 6 months. (But...spring is just around the corner.
)
The ESP and SST systems are just some changes that are "supposed" too make easier starting. They are:
A larger recoil starter that will increase the leverage when pulling the rope.
A CDI ignition module that has a faster response time and a higher energy output.
A new primer system that gives a better "squirt".
Any engine made in the last 15 years hasnt really been that tough too start, providing that fuel is fresh and its been taken care of with proper maintainance. There are also other factors that arent engine related, that make certain models tougher too pull start.
Some Snapper and Toro walkbehinds are a good example....They mount the starter grip at the top of the handle. If you are not over 6 and half feet tall...you really cant get any leverage when pulling on it. The rope is already up too your chin by the time you have tugged a foot of rope. Those same units start a heck of a lot easier when you let the rope retract all the way back too the engine....and pull it from there. You can get some "umph" behind your pull....and it really doesnt take that much effort too bend over and grab the rope grip from there. Some other brands do the same thing...Super long handles with the grip located up around your shoulders.
Bolens used too put the grip on the left hand side of the unit, up the handle and thru a couple of pulleys. If you are not left handed.....you could maybe get the engine too spin around twice with a healthy tug.