Outdoor Power Equipment (Lawn Mowers, Snow Blowers, Chain Saws and more) Discussions

Hi All, have heard a lot of you wondering about the market share each snowthrower company has, found this site below which shows the numbers for snowthrowers and a lot of other things (snowthrowers is toward the bottom of the page)

http://www.ammagazine.com/FILES/HTML/PDF/0402marketprofile.pdf

Looks like MTD, Toro, AYP, Ariens, and Murray dominate the sales overall.   Surprised to see a company like Simplicity at only 1%, but shows why you don't hear much about them and others on this board.  Anyhow hope you find the site useful.

Dantheman wrote:
1.699 million to go and I'll know everyone with an electric knife.

--SnowRemover

PS: Dan - are they rechargeable batteries in these knives or do you plug them in the socket? 

LOL, I have one that gets used three times a year, Easter, Thanksgiving and Christmas. Otherwise it collects dust.

Marshall wrote:

you only use the snowblower on those 3 days???

Yea, I put the turkey through it and point the chute toward the table.

Some of those Murray, AYP and MTD come from Sears/Craftsman.  They seem to juggle The mix of their inventories/models with these compaines in different volumes through the years.  (I guess due to bids and timed contracts etc.)    Probably a lot of you out there who could qualify this statement better than I.   

Two points I would like to make with that.  #1 I think it would be interesting to see how many total are sold under the craftsman badge)  #2 I would love to see lets say an Ariens,rebadged as a Craftsman, sitting beside lets say the MTD.  Their numbers would jump.  (nothing against any of these brands, Murray is not an Ariens, but It is not an MTD either, and Mtd has value for the price etc)     

However you get a lot of "Tim the tool man Taylors" shopping at Sears, for tools.  Sears has a high percentage of good stuff in their tools category. A lot of them are the ones buying the Sears snow blowers when they need one.  They don't have time to go full guns researching snowthrowers, as their specialty may be wood power tools, or very good backyard auto mechanics. Their interest is quality tools, so put the Ariens on the floor.   IMO It will get a decent share of sales even at the relative higher price.   

 

Agreed, Home Depot proves your point.

The one thing I was thinking as I was reading was how much the snowblower maket in general has changed in the last several years. Even since that study ended.

Alot more people that I feel would have never bought a snowblower before, have gotten them in the last five years. It might just be my perception, but many friends and neighbors that I thought liked to shovel and would never own such a "luxury" have snowblowers now.

It would be real nice to see what the criteria was. One big thing, it was units sold not the dollar value. The total dollar value is much more important, I think. I feel that is the true "market share". Also were they just "residential units". Other headings were for "commercial" products. Snowblowers were not split out  "commercial" and "residential".

robmints wrote:
Rob - hate to break this to you, but its called "getting old".  Until this year, I was a shoveling man.  15" of heavy packing snow - all the better my work out.  Then, this fall, I felt a muscle spasm when I was picking up some 20lb object.  I knew, based on my father's history of back problems, that I was heading in the same direction and didn't want to be on my back for a week because I liked to shovel.

"Welcome to middle age. ", is what my wife said.

--SnowShoveler

terrapin24h wrote:
Sounds excellent, whats your point? :-)

nibbler wrote:
LOL