Outdoor Power Equipment (Lawn Mowers, Snow Blowers, Chain Saws and more) Discussions

Hi All, have heard a lot of you wondering about the market share each snowthrower company has, found this site below which shows the numbers for snowthrowers and a lot of other things (snowthrowers is toward the bottom of the page)

http://www.ammagazine.com/FILES/HTML/PDF/0402marketprofile.pdf

Looks like MTD, Toro, AYP, Ariens, and Murray dominate the sales overall.   Surprised to see a company like Simplicity at only 1%, but shows why you don't hear much about them and others on this board.  Anyhow hope you find the site useful.

How can Ariens sell all these snowblowers through HD and only have an 8% market share?  I have to go back and check how current that data is.

Yea 2001.
Still neat to look at. Man, Murray took a beating.

I have to commend you ScotiaMan, I looked on every search engine for this kind of data and found diddly squat.  Very, very impressive.  If you don't mind, I'd like to hear how you came to find it.

Also, its amazing Murray corp was so poorly managed, considering in 1996 they had 33% market share in their respective categories.  The numbers are 2001, and I believe Ariens was in full swing with Home Depot at the time (based on this PDF I found at the Ariens site, dated Winter 2000).  However, Ariens does sell a more expensive machines so 8% sounds right - notice Honda must be lumped in the "other" category.  8% of 600,000 units is about 50,000 units - so that's not such a bad number, depending on their number of employees.

Two things struck me as quite interesting - 1) Snow thrower sales have dropped by 100,000 units in the last five years (1996 - 2001), and over 1.7 million electric knives were sold.  I can't believe they can move that many electric knives when I don't know a soul with one, yet there are six people I know with snow blowers.

Lastly, with Toro and MTD holding such huge percentages of the snow thrower business (3x and 4x Ariens market share respectively), they must be making decent machines or we'd be hearing a lot more complaints about them.

Once again ScotiaMan, nice investigating!

--SnowRemover

I think Toro sells a tonof their single stage models which really helps them out big with their market share.  And rightfully so, my brother has the Toro 3650 and for the size of that machine and what it can do it's just an awesome machine that can take a lot of abuse and is very reliable.   The MTD # is not surprising either as they sell a ton of thier low priced models.  In stumbled over the site while browsing for info on tv's!

Snowremover,

My household has an electric knife that gets used regularly....If it breaks my wife says she will buy another post haste.

Now you know someone!!!

                                                                                   Dan

SnowRemover wrote:
This cracked me up when I read it   I think i can explain why...Electric knives are "token" wedding/bridal shower gifts.  Between our wedding gifts and my wife's shower, we got 4.  Now have this vision of this elaborate gift table at a wedding(very "ralph-lauren") and sitting on top of is a toro snowcommander,  and an ariens 722ec, each with a bow on top :)

terrapin24h wrote:
What if that snowblower was painted in tuxedo black, with white augers.  Sweet!

--SnowRemover

Dantheman wrote:
1.699 million to go and I'll know everyone with an electric knife.

--SnowRemover

PS: Dan - are they rechargeable batteries in these knives or do you plug them in the socket? 

LOL, I have one that gets used three times a year, Easter, Thanksgiving and Christmas. Otherwise it collects dust.

Marshall wrote:

you only use the snowblower on those 3 days???