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Message started by tiger21 on 03/02/07 at 11:54am

Title: Bojacker?
Post by tiger21 on 03/02/07 at 11:54am

For years I used the word Bojack as not original part. But I found out today that it was first used in the early 20's at the North Canton based Hoover Company . Bojack was a put down on any cleaner not made by Hoover. A Bojacker was anyone that competed against Hoover.

Title: Re: Bojacker?
Post by Mike_W. on 03/02/07 at 12:13pm

Yes, this is a very old word. But HOOVER did not think of it as a bad word. They thought of it as a "reminder" to keep on their toes and stay strong against other companies and other salesmen. They believed in their machine and believed that they could demo the HOOVER to "Mrs. Housewife" better than the next vacuum cleaner salesman.

Title: Re: Bojacker?
Post by earthworm on 03/02/07 at 5:24pm

When is Dyson going to name one of theirs "Bojacker" ?? rather than just DC-x..
No worse than how cars are named..
What is a MKX or a MKZ or a 9-5 ???

Title: Re: Bojacker?
Post by Carmine_Difazio on 03/02/07 at 6:34pm

The word "bojack" was coined by HOOVER reps and is a union of two words: bogus and jacks_ _t. Typically, HOOVER reps used the words "bogus" to describe other vacuums and parts that were not HOOVER and/or genuine HOOVER. And jacks_ _ t to describe the worth and performance of these vacuums and parts in comparison to HOOVER. Eventually during door-to-door HOOVER sales and HOOVER sales meetings, HOOVER reps said "bojack" and the word struck. The word became part of the US vacuum industry vernacular.

Carmine D.