Quote from JimB on 04/03/07 at 10:51pm:
Pretty simple actually. Sometimes "experts" in an industry outsmart themselves don't listen to what buyers want and instead try to tell them what they want. In retail the customer is always right. It is a simple rule that us "experts" sometimes are to full of ourselves to remember. The simple fact that competitors have been much to slow to realize is that consumers who buy a dyson like it and recomend it to others. Telling them all the reason they are dumb to like using a product they enjoy using and like the result from is bad business IHMO. If you want to sell against a product you build up your own not beat down the one the consumer already likes it hurts your credibility in the consumers eyes when you go negative on something they are happy with.
So JimB, you're saying that all the people who buy dyson vacuums ask for them by name and no other brands? So you really don't have to educate the vacuum buyers to their cleaning needs and wants for vacuum products and their budgets. They already know. Just sell them what they want because they all want a dyson? Did I understand this correctly?
Carmine D.
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