Vacuum Cleaners Discussions

Dyson opens its first pop-up shop today, created by the product company’s in-house team. If Dyson deems the venture a success, it will consider opening a permanent store.

http://www.designweek.co.uk/dyson-opens-bluewater-pop-up-store/3007793.article

The pre-mentioned Dyson store window display:-

M00seUK:

While this is interesting to see ONCE, and perhaps draw people to the window to view, it doesn't sell/appeal to female customers, many men, and married couples who consider buying a dyson product.  It appeals to a niche buying group not the masses.

Carmine D.

M00seUK wrote:

While robots are cool, my first impression is why do you need a robot to sell vacuums?  Robots are expensive, and this one takes up a lot of floor space.   The first thing I would do is get rid of the robot.  Consumers want to test out the vacuums for themselves, not watch a robot use a vacuum.  If they are demonstrating handle strength, it could be accomplished with video feeds or videos made at the factory. If you keep the robot, at least set it up with a harness to test a Dyson against a competing model. 

 Second, the Christmas tree is lacking cute little Dyson ornaments - miniature Dyson vacuums, washing machines, ball barrows, airblades etc.  with led's   Here's an invention for Dyson.   Have a set of LED Christmas lights that allows you to hook a translucent Dyson ornament over the led light.  

 

It's about time... I hope they try this in the USA...

Severus wrote:

The irony is the robot is probably made in China with no relevance to dyson.  Perhaps this can be verified by one of the posters here on the other side of the pond.

Agree with you SEVERUS, dyson should most surely decorate that tre and use dyson ornaments for the purpose.  That would in all likelihood draw couples with children into the store and spark more mass customer appeal and hopefully sales.

Carmine D.

M00seUK wrote:
Using a robot is an effective way in declaring and demonstrating Sir James Dyson is serious about his technologies (and about technology itself).  It also demonstrates Dyson vacuums can take a punishing.  Anyone within eyesight of this brut will know or learn ‘Dyson’ has taken residence here.  He’s the first to take advantage of a missed opportunity and he’s probably the first/one of the firsts with a brut-robot in retail...I like it.

It’s an in-your-face, one-off [w/ robot] store concept.  He’ll get 10‘x’s the foot-traffic attention than without.  I bet the local news camera’s will be lining up with this ‘robot in a store’ Christmas [free press] shopping story.  Dyson has been doing things like this for some time (creating events, demoing robots, demoing technological leadership, encouraging engineering)...It's genius and it's 'business as usual' for Dyson LTD.


Dyson Invents Big

CarmineD wrote:
With the money he'll be making from all the free press and exposure he could probably afford em.  Can an Oreck franchise store owner or a Miele Dealer brick and mortar say the same?

The question is:  Why does it matter to ORECK and MIELE?  Both have seasoned established networks of franchised stores in the USA [ORECK] and Europe [MIELE].  And have for many years.  Dyson is trying to.

Carmine D.

CarmineD wrote:
Oh I really didn’t care, only I like to take shots at Oreck (corp) and Miele and their Dealers who do not fly straight (many of em).  It feels good.

Hey Miele Dealers, would ya be a pal....  would you mind posting the models of your top 3 money makers (bread and butter) and top 3 gougers (oops) I mean your highest margin vacuums.  And post the costs of bags, filters, belts, and the recommended maintenance schedules.  And what it costs in annual bag replacements so to maintain 100% suction, 100% of the time?