Vacuum Cleaners Discussions

Dyson opens its first pop-up shop today, created by the product company’s in-house team. If Dyson deems the venture a success, it will consider opening a permanent store.

http://www.designweek.co.uk/dyson-opens-bluewater-pop-up-store/3007793.article

Food for thought:  Is it too little and too late?

Carmine D.

It’s hard to give Dyson any real credit for innovation in deciding to go in this direction – Apple is the trendsetter for retailing high-tech consumer goods in a boutique-style setting. Even Microsoft are now trying to imitate the Apple Store concept. Never-the-less, I personally think it’s a positive move for Dyson. How many guys would be tempted by the glimpse of an industrial robot while being dragged to another clothes shop by their other half :-)

In the UK, Dyson’s retail sales approach appears to primarily target the large, out-of-town retailers. These locations typically have really good point of sale, with the products displayed in custom-built fixtures. From what I can tell, Dyson put a lot of resources in to staff training and product knowledge. But there’s always other avenues and Apple have shown that you can sell direct in these locations and make incredible revenue per square foot or even just showcase the merchandise for later purchase from another sales channel.

There’s quite a few prime lets in shopping mall locations at the moment. If Dyson wanted to role out this concept next year, I imagine it wouldn’t be too difficult.

CarmineD wrote:
Speaking of food, there are a number of combination restaurants like Taco Bell/Kentucky Fried.     Maybe there will be a combination Dyson/Oreck store some day. 

So does the store have any Dyson Christmas ornaments or toys? 

Severus wrote:

Yes, SEVERUS, the products themselves.

Carmine D.

Severus wrote:

As I recall SEVERUS, years ago you called out Sir James for not following the ORECK business model.  What?  9 yeras ago?  Seems Sir James takes along time to get the point.  What is that they say about Englishmen and punch lines?  Takes a while for them to get it!

Carmine D.

Here's the ORECK Christmas venue.  Dib-ster can argue over who copied who.

Carmine D.

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Well, Miele UK have had their Centre of Excellence store since 1994!

CarmineD wrote:

It takes a huge amount of money and resources to operate company stores.  I think Oreck and Dyson could make a nice partnership, since for the most part the products are complimentary.   Oreck could even sell little dust masks for bagless vacuum owners to wear when emptying their dust canisters.   I don't think Oreck will ever sell their own bagless vacuum.   

As always, to each his own but association with Oreck I'd think has its benefits in that the name is very familiar in the American vacuum market. Please note that I have no data re sales but over time Oreck has picked up a number of vacuums that did not originate from it and kept them on its roster for long periods. Oreck's Dutch Tech canisters were originally branded as Philips for years in Europe. Philips, a broad scale manufacturer, opted out of the vacuum market.

Its orbital polisher is also an outsourced product. The Halo makers highly debatable product also has ended up in the hands Oreck. I can only assume that Oreck is garnering enough sales off the like to allow it great faith in what and those its name can draw in.

I would wonder about the "be true to your school" aspect going out the window were it not that both big box stores and independent vacuum dealers daily stock competing products on their shelves anyway.

Venson