Vacuum Cleaners Discussions

Dyson Japan

CarmineD wrote:

My 'fave brand' is Hoover, as was. Yes, I like Dyson. I don't love them, I don't hate them. I don't sell them, and I'm not a company employee, so I have no reason or motive to deceive anyone over figures of any kind. If the US market demand is for 2/3rds of the total production output, surely that speaks for itself.

Are you familiar with Facebook? There's a great group on there called 'I love my Dyson!', with over 700 members. There is also 'I love my Dyson Vacuum' (202 members), 'Dyson Vacuum Gang' (119 members), 'I'd rather own a Dyson' (112 members), 'Dyson Kicks Ass' (33 members), 'Dyson Vacuum Cleaners are Better than Henry Vacuum Cleaners (32 members), 'James Dyson is my Hero' (31 members), 'Dysoning Fans and Addicts' (20 members)...plus several more I can't be bothered to transcribe right now!

I can't find a similar group for the appreciation of Oreck's machines, but there is a group called 'I wish David Oreck was my Grandpa' (84 members). 

Is Oreck failing to catch the imagination of the younger, future generation vacuum-buyers in the same way Dyson is?

Model2 wrote:

Facts and figures again!  Depends on the total universe.  If you don't know that number [total universe], nothing speaks for itself.

Carmine D.

Model2 wrote:

Facts and figures again.  About 20 MILLION new vacuums are sold in the USA every year and have been since about 2000.   1000 internet users who speak up dyson on a regular basis is not even a good niche market.

Carmine D.

Model2 wrote:

It's not their imagination he has to capture, it's their money.  Since ORECK's been in business in the USA for over 45 years, he's doing it!

Carmine D.

CarmineD wrote:

And how do persuade them to hand you their money? By selling them a product. And how do you sell them a product? By creating purchase incentive. And how do you create purchase incentive? By capturing potential buyer's imaginations.

CarmineD wrote:

You introduced that figure, not me! You can use it to support your claims, but I can't - is that what you're saying?

Model2 wrote:

That's just part of it.  Being homegrown, with consistent praise from the leading consumer magazine, the first in lightweights, and having 45 years of experience with a network of 500 stores counts more.

Carmine D.

Model2 wrote:

I did not use it here first.  A dyson news article, which long ago use to be posted here ad neauseum, used it first.  I merely quoted it.  The USA vacuum market is the standard for a vacuum brand's success.  Not the UK.  Not Japan. 

Carmine D.

Perform a Google search and you'll find James Dyson's popularity be around 32 times that of Dave Oreck.  Not to bad considering Dyson is only a 16 year old corporation and Oreck is a 36 year old corporation.

I believe Oreck could of/should of been much more successful if they...  innovated.  Undoubtedly, they visit innovative ideas via independent inventors.  But the answer is always no (per patent filings).  Instead of wasting these independents time and money (traveling expenses) the Oreck Corp. should notify these inventors/warn the inventors that their position on innovation (both in-house and outside ideas) is a forgone conclusion... the answer is always going to be...  no.

DIB

Popularity doesn't sell vacuums.  Performance and price do.  ORECK has the lightweigh upright vacuum market.  James wishes he did.

Carmine D.