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Acerone


Joined: Jul 25, 2007
Points: 986

The all new Dyson DC26 "Japan"
Original Message   Mar 13, 2009 5:05 pm
Dyson Japan















This message was modified Mar 14, 2009 by Acerone
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Model2


~ It Beats...as it Sweeps...as it Cleans ~

Location: England
Joined: Jan 8, 2009
Points: 155

Re: The all new Dyson DC26 "Japan"
Reply #26   Mar 14, 2009 9:41 pm
CarmineD wrote:
It's not their imagination he has to capture, it's their money.  Since ORECK's been in business in the USA for over 45 years, he's doing it!

Carmine D.



And how do persuade them to hand you their money? By selling them a product. And how do you sell them a product? By creating purchase incentive. And how do you create purchase incentive? By capturing potential buyer's imaginations.
This message was modified Mar 14, 2009 by Model2


~ However Clean - Hoover Cleaner ~
Model2


~ It Beats...as it Sweeps...as it Cleans ~

Location: England
Joined: Jan 8, 2009
Points: 155

Re: The all new Dyson DC26 "Japan"
Reply #27   Mar 14, 2009 9:43 pm
CarmineD wrote:
Facts and figures again!  Depends on the total universe.  If you don't know that number [total universe], nothing speaks for itself.

Carmine D.



You introduced that figure, not me! You can use it to support your claims, but I can't - is that what you're saying?

~ However Clean - Hoover Cleaner ~
CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The all new Dyson DC26 "Japan"
Reply #28   Mar 14, 2009 9:45 pm
Model2 wrote:
And how do persuade them to hand you their money? By selling them a product. And how do you sell them a product? By creating purchase incentive. And how do you create purchase incentive? By capturing potential buyer's imaginations.


That's just part of it.  Being homegrown, with consistent praise from the leading consumer magazine, the first in lightweights, and having 45 years of experience with a network of 500 stores counts more.

Carmine D.

CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The all new Dyson DC26 "Japan"
Reply #29   Mar 14, 2009 9:53 pm
Model2 wrote:
You introduced that figure, not me! You can use it to support your claims, but I can't - is that what you're saying?


I did not use it here first.  A dyson news article, which long ago use to be posted here ad neauseum, used it first.  I merely quoted it.  The USA vacuum market is the standard for a vacuum brand's success.  Not the UK.  Not Japan. 

Carmine D.

DysonInventsBig


Location: USA
Joined: Jul 31, 2007
Points: 1454

Re: The all new Dyson DC26 "Japan"
Reply #30   Mar 15, 2009 7:32 am
Perform a Google search and you'll find James Dyson's popularity be around 32 times that of Dave Oreck.  Not to bad considering Dyson is only a 16 year old corporation and Oreck is a 36 year old corporation.

I believe Oreck could of/should of been much more successful if they...  innovated.  Undoubtedly, they visit innovative ideas via independent inventors.  But the answer is always no (per patent filings).  Instead of wasting these independents time and money (traveling expenses) the Oreck Corp. should notify these inventors/warn the inventors that their position on innovation (both in-house and outside ideas) is a forgone conclusion... the answer is always going to be...  no.

DIB

This message was modified Mar 15, 2009 by DysonInventsBig



CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The all new Dyson DC26 "Japan"
Reply #31   Mar 15, 2009 7:35 am
Popularity doesn't sell vacuums.  Performance and price do.  ORECK has the lightweigh upright vacuum market.  James wishes he did.

Carmine D.

DysonInventsBig


Location: USA
Joined: Jul 31, 2007
Points: 1454

Re: The all new Dyson DC26 "Japan"
Reply #32   Mar 15, 2009 9:13 am
CarmineD wrote:
Popularity doesn't sell vacuums.  Performance and price do.  ORECK has the lightweigh upright vacuum market.  James wishes he did.

Carmine D.


Give numbers or otherwise please.

The Dyson story is something that resonates with people. - The Japanese launch event was such an example.  The Oreck's too, could contribute much more to society if they had the will.

DIB
This message was modified Mar 15, 2009 by DysonInventsBig



CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The all new Dyson DC26 "Japan"
Reply #33   Mar 15, 2009 9:36 am
45 years in the biz in the USA.  500 stores nationwide.  First in lightweights.  ORECK's aid to disaster victims and their families is the stuff of legend.  

Carmine D.

DysonInventsBig


Location: USA
Joined: Jul 31, 2007
Points: 1454

Re: The all new Dyson DC26 "Japan"
Reply #34   Mar 15, 2009 9:48 am
CarmineD wrote:
Popularity doesn't sell vacuums.  Performance and price do.  ORECK has the lightweigh upright vacuum market.  James wishes he did.

Carmine D.

DysonInventsBig wrote:
Give numbers or otherwise please.

The Dyson story is something that resonates with people. - The Japanese launch event was such an example.  The Oreck's too, could contribute much more to society if they had the will.

DIB
CarmineD wrote:
45 years in the biz in the USA.  500 stores nationwide.  First in lightweights.  ORECK's aid to disaster victims and their families is the stuff of legend.  

Carmine D.


Come on Carmine, you hammer on us for not providing relevant numbers. So belly up and cough up some...  [relevant] numbers and otherwise please.


DIB
This message was modified Mar 15, 2009 by DysonInventsBig



CarmineD


Joined: Dec 31, 2007
Points: 5894

Re: The all new Dyson DC26 "Japan"
Reply #35   Mar 15, 2009 2:03 pm
DysonInventsBig wrote:
Come on Carmine, you hammer on us for not providing relevant numbers. So belly up and cough up some...  [relevant] numbers and otherwise please.


DIB



You missed it the first time around.  Here's an encore.

CarmineD wrote:

And you, HS, always say don't pull numbers out of the air for the sake of doing so! 

More than likely vacuum sales in 2008 were off both in dollars and units but just slightly.  I have not seen any official numbers from the industry authorities who track and report on these matters, like the NPD.  Most say the vacuum industry figures are only best estimates for a variety of reasons:

--One, privately owned companies, like dyson, are hesitant to report honest broker figures in bad times for fear of the industry ripple effects.  They spin the numbers to their advantage.  

--Two, it's likely that sales of vacuums at big box stores in the $50-$250 range increased year over year while there was a fall off of higher priced vacuums in those sales venues.  This complicates the picture.  An industry phenomenon called "trading down."  Very common across all industries in a recession/depression.  So, in total the industry looks alright but in fact individual companies are falling down.  Most likely as a result of "trading down" high priced brands and models sold thru big box stores suffered the worse [witness the sudden fall of halo]. 

--Third, my personal and professional experience and conversations with experts and pros in the business [some who post here] affirm there was and will continue to be increases in sales of parts and repairs during hard times at most of the local independent vacuum stores.  This increase in business offsets the fall off of new vacuum sales.  Venson was kind enough to post and share a recent news article from a local vacuum store whose 2008/2009 business reflected this.  I recall the vacuum store owner was waiting almost a week on an okay for an $85 repair on a dyson. 

Finally, Tom Oreck, Dave's son and company CEO, reported to several news authorities, that 2008 ORECK sales were not as good as predicted and expected at the beginning of 2008.  But certainly not as bad as most vacuum makers.  Why?  ORECK caters to a niche market and is sold thru a network of its own 500 owned/franchised stores and independents.  ORECK has more control and authority over it's sales destiny than vacuum makers at the mercy of the big box stores.  An excellent vacuum business model for hard times.  Why?  These big box retailers are worried about going belly up.

Trebor, you said it well.  Who's standing when the dust settles?  They are the winners.

HARDSELL, my deepest apologies.  You and DIB got no bonuses in 2008 and 2009 is looking even worse.  Can't say I didn't tell you so, long before this economic sunami started 16 months ago.  You blew it off as just my typical doom and gloom. 

Carmine D

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