Vacuum Cleaners Discussions

Here: http://www.youtube.com/watch?v=6vkRH-AUVdo

A very short-lived ad, apparently.

Carmine D.

CarmineD wrote:

Why 'short-lived'?

When I tried to view earlier, I received messages that it was no longer available.  Did finally see it.  Thanks.

Carmine D.

Ah, I see! The video was only uploaded yesterday; I've yet to see it air on television (probably because I rarely watch television!)

Model2,

Dyson television adverts in the past were huge here.  I have seen this recent commercial 3 or 4 times in the last month.  I first saw the commercial on this years season premiere of American Idol (which has a enormous audience).

Ask folks in the past if they know of the Dyson vacuum, they typically would say “the inventor guy and his vacuum cleaner” or “a vacuum cleaner that does not clog”.  Ask folks today of the Dyson vacuum and they will say “the vacuum that uses a Ball” or “the easy to steer vacuum”.  His much free press, his commercials/marketing and ball brand (the "look") are all working.

DIB

DysonInventsBig wrote:

Ultimately, it's not what the ad makes people say thay counts.  It's what the ad makes people do!  How?  With sales.  You're only as good as your latest sales numbers. 

Carmine D.

DysonInventsBig wrote:
CarmineD wrote:
Carmine,

Target online rates the DC24 as their biggest Dyson seller. Like I keep saying...  the industry is asleep, and so gives Dyson license to print money.


DIB

DysonInventsBig wrote:

"Biggest seller" as compared to what?  Numbers please.

Carmine D. 

CarmineD wrote:
What?  Biggest selling or most popular within the Dyson/Target line-up is confusing?

The DC24 is a legitimate invention and an answer to an old and overlooked problem...  [enough] people want the chore of vacuuming to be made easier.  Dyson simply invented and produced something people wanted, while his competition slept.

DIB

I'm sure a vacuum on top of a ball appeals to many, even if not me.  But the proof of how many it appeals to is in the numbers.  What are the sales figures for dyson's DC24 ball models?  That speaks volumes more than words.

Carmine D.