Vacuum Cleaners Discussions

Early news reports in the USA are saying the London financial markets nosed dived today in the worse downturn ever.  This comes on the heels of a 4 percent drop in the Dow Jones Industrials last week alone.  Since today is a Federal Holiday in the US in observance of Dr. Martin Luther King the financial markets are closed.  Not sure what impact the London market fall will have on the US markets--have to wait to see.

What and how long will it take jaydee to realize that he needs to enter the low to middle price range vacuum market to stay competitive in the USA in the big box stores' venue?

Any news yet on the 2007 dyson sales? 

Carmine D.

CarmineD wrote:

Dyson conspicously absent again.  Everything else on sale.  Sorry for the lengthy web site.  If you prefer go to the Kohl's Web Site and navigate through to floorcare.

http://www.kohls.com/kohlsStore/saleevents/0418ph_supersaturday/homecare/1afloorcare.jsp?ENDECA_SEARCH_INPUT%3C%3ENe=&ENDECA_SEARCH_INPUT%3C%3ENo=24&ENDECA_SEARCH_INPUT%3C%3ENs=&ENDECA_SEARCH_INPUT%3C%3ENtt=&ENDECA_SEARCH_INPUT%3C%3Erecs=12&ENDECA_SEARCH_INPUT%3C%3EN=74375&ENDECA_SEARCH_INPUT%3C%3Etype=2&FOLDER%3C%3Efolder_id=2534374753240004&bmForm=guided_nav_search&bmFormID=1208522579223&bmUID=1208522579223

Carmine D.

Hey Carmine,

Here is how you make your own (blue) link.  It is relatively easy to do and easier for us readers to use too.  Simply clicking on hyperlinks (blue links) is the better way versus us readers copying and pasting the non-linked web address links into our URL address box in our browsers.

1.       Do this:  Type in your post something like - Click here or Go here for story, etc.

2.       Do this:  Highlight text highlight the phrase "Click here" and leave it highlighted, just like whey you highlight to copy and then paste in a word program.

3.       Your are going to need to achive this:  Now place a "hyperlink" (blue clickable link) pointed at or onto this highlighted (click here) text.  Here's how...

4.     Do this:  While text (Click here)  is highlighted, then click on the "world w/chain link" (aka insert/edit link) icon (a pop up window will open) and paste the address (dyson.com) you want folks to be taken to/linked to.  And click ok.  That's it.       

Posting pictures here at this forum are easy to do to.        DIB

DIB:

Thank you.  I'll give it a try [as soon as I figure out what langauge you are speaking ]

I received the newspaper supplement for the Kohl's sale tomorrow.  The floor care sale [15-33 percent off before the 10 percent for charging on Kohl's] says "Entire stock floor care" BUT ....also says "Excludes Dyson."

That's two floor care sales exclusions for dyson in one week?  Unless the Kohl's plan is to do a floor care sale just for dyson?  Which is possible and may explain the reason that only 3 dyson models are now on the Kohl's Web Site:  DC15, 16, and 21.

Carmine D

CarmineD wrote:

Carmine,  I gave it the college try.  It is pretty cool linking and posting images too.  It would be about a 5 minute lesson for today’s teens to teach you if desired (a grandchild?).

.

Honestly, I do not now enough of retail and marketing strategies, so I cannot comment (much).  Kolh’s looks to be quite committed to Dyson or advertises Dyson big on their site.   Kolh’s has the biggest retail header/banner stating the No Loss claim I have seen.  Kohl’s did a nice job.  Like I said in the past the No Loss claim seems to be a non-issue now, and this no doubt helps other manufacturers with their low w/ high cyclonic filtration.  I saw Bissell Healthy Home on HSN being talked of having "Non Loss of Suction"  as well as the Dyson phrase too.  Mr. Dyson has his work cut out for him.  The low w/ high cyclonic filtration wars are only beginning.  I'd like to see a good and fair race.  Dyson being an F1 fan, I would hope he likes a good run.   I'd like to see Miele and whomever smartly invent and smartly advertise their wares.  If Dyson is a true competitor, then he needs to be pushed to become better.  Maneuverability is partly what Dyson is banking on and by the reviews I have read so far it is working. - The DC24/25 are already getting very good/good reviews.        DIB

DIB:

I'm always up for the college try.

In my experience, big box retailers exclude a brand from an all store sale for one of 2 reasons.  Either the brand is so popular that sales are not needed to move the product.  Or the product doesn't sell regardless of the sales incentives.  The latter can be no fault of the product.  Just conditions of the economy/geographic nature of the store and the financial wherewithal of the store's clientele.

Kohl's and Lowes were among the first big box retailers to stop using the dyson claims when the bruhaha erupted with the ASA.    My sense is that dyson is not a big seller at the Kohl's stores which traditionally do not stock the product on the store shelves.  Instead, customers pick up a chit on the display model and present to the cashier for purchase.  This arrangement in many instances during peak sales lines discourages the purchases.  Why?  The cashier requests a warehouse pick up which can take upwards of 30 minutes to complete the purchase.  All the while the customer is waiting.  I find that most US consumers want to get through the check out line in 5 minutes or less and be on their way.

Carmine D. 

My take on the non-sale issue is probably the MAP pricing that retailers are SUPPOSED to adhere to. So Box Stores have to put it in their ads that they cannot discount Dyson (Anyone with a Bed Bath and Beyond 20% coupon knows MAP pricing is all BS when they get to the cashier who couldn't care less).

HI Lucky1,it has not taken you very long to figure it out.Dysons no different than the rest of them[manufactures].Now especially when their based overseas and dont have to look at you face to face.This really is nothing new.How does it feel being played for a SUCKER?.

What do you think that Carmine and I have been trying to tell you guy's for the past 3 years...........

  MOLE

Carmine.  Thank you.

.

Anyone:  Can anyone explain the retail strategy of - "By a Dyson and get a $50 off cupon - to use for your next purchase."        DIB

DysonInventsBig wrote:

Hello DIB:

When I purchased the DC07 pink from Target, I received a $100 Giftcard at the cashier checkout.  I could not apply the Giftcard savings to the purchase of the dyson and/or anything else I bought with that transaction in the check-out line.  I could have walked back through the Target store purchased more items and used the card savings.

Talking about Kohl's and getting to your question, it is gearing up for a 3-day sale which includes one dyson product: The DC17 Asthma and Allergy.  It is regularly $549 at Kohl's [I believe that is also the MSRP].  The 3-day sale price is $499 before a $50 Giftcard by mail [only for in-store purchases].  Presumably, once received, the buyer can use the Giftcard for Kohl's purchases.  Also on sale is the BISSELL Healthy Home for $249 before a $50 instant cash savings at the checkout. 

What I don't know is whether dyson reimburses Kohl's for the $50 savings, and hence the Giftcard by mail [as an audit trail].  Or, if Kohl's takes the $50 loss.  I've heard both.  And, I heard it's a 2 way split.  Obviously in the case of BISSELL, Kohl's takes the entire $50 loss at the time of sale.

What's also enticing with this sale is Kohl's $10 Kohl's cash for every $50 of purchases.  Another sales incentive I didn't previously mention. So presumably with the $499 dyson purchase, a customer would not only receive $50 Giftcard but also $100 in Kohl's cash.  This reduces the price after all promotions to $350.  Not too bad a price for the dyson that Consumer Reports rates in the top 10.

Talking about MAP, on the DC17 with an MSRP of $549, the MAP price [max is 10% off] is $495.  Of course MAP just means advertised price, not the price paid.  So Kohl's is legit for MAP but the price paid is $350. The fallacy in MAP as Mole and Lucky 1 point out above.

Carmine D.

Hello DIB:

When I purchased the DC07 pink from Target, I received a $100 Giftcard at the cashier checkout.  I could not apply the Giftcard savings to the purchase of the dyson and/or anything else I bought with that transaction in the check-out line.  I could have walked back through the Target store purchased more items and used the card savings.

Talking about Kohl's and getting to your question, it is gearing up for a 3-day sale which includes one dyson product: The DC17 Asthma and Allergy.  It is regularly $549 at Kohl's [I believe that is also the MSRP].  The 3-day sale price is $499 before a $50 Giftcard by mail [only for in-store purchases].  Presumably, once received, the buyer can use the Giftcard for Kohl's purchases.  Also on sale is the BISSELL Healthy Home for $249 before a $50 instant cash savings at the checkout. 

Almost always - when Dyson has a $50 gift card Bissell does the same or alike(Healthy Home) – who decides this and what's the strategy to this?  I would think they would be discounted separately/at different times.

What I don't know is whether dyson reimburses Kohl's for the $50 savings, and hence the Giftcard by mail [as an audit trail].  Or, if Kohl's takes the $50 loss.  I've heard both.  And, I heard it's a 2 way split.  Obviously in the case of BISSELL, Kohl's takes the entire $50 loss at the time of sale.

re: Dyson.  Interesting who pays for the discount.  re: Bissell.  When the discount is "instant" at the cash register, does this mean the retailer is always the one who pays for the discount?

 

What's also enticing with this sale is Kohl's $10 Kohl's cash for every $50 of purchases.  Another sales incentive I didn't previously mention. So presumably with the $499 dyson purchase, a customer would not only receive $50 Giftcard but also $100 in Kohl's cash.  This reduces the price after all promotions to $350.  Not too bad a price for the dyson that Consumer Reports rates in the top 10.

Yes it is.

.

Talking about MAP, on the DC17 with an MSRP of $549, the MAP price [max is 10% off] is $495.  Of course MAP just means advertised price, not the price paid.  So Kohl's is legit for MAP but the price paid is $350. The fallacy in MAP as Mole and Lucky 1 point out above.

So there is may ways to play around to get a lesser price at the cash register.  Dealers I assume can do this too (package deals for one).

Carmine D.

Many thanks!        DIB

DysonInventsBig wrote:

Hello DIB:

I'll address your 3 points as best I can.  First, one of the differences is that the BISSELL Healthy Home was included as part of the earlier vacuum sales at Kohl's, but not with the $50 instant off.  Dyson was not.  My sense is that Kohl's is pitting the 2 makes against each other to see which customers choose:  BISSELL/Dyson.

Second: Yes, I would say when the discount is at the register, the retailer eats the discount, not the brand maker.  As is the case with the $50 off the BISSELL vice the $50 Giftcard for the dyson.

Third: Indy vacuum dealers really have no choice but to discount dysons from MSRP just as the big box stores do with their 20 percent off, Giftcards, and the like.  Why? To compete with the big box stores for sales, the indies have to lower their prices to compete.  The indies won't quote prices over the telephone, unless they know the customers they are talking with.  But they will say that they will meet/beat the market sale prices.  If not, the buyers will look elsewhere.

The last issue has been an ongoing headache with indies, vacuum makers and big box retailers, especially when the vacuum makers cater to the big box retailers at the expense of the indies.

Case in point.  I've talked in the past about my blowup with HOOVER in the late 50's over the sale of a new HOOVER model 66 vice a rebuilt HOOVER 29.  I knew my in-store price for the H-66 was higher than the big box stores who were discounting new HOOVER uprights at prices that were cheaper than I could buy them from HOOVER.  So, as I usually would do, I shot a rebuilt HOOVER.  In this case a HOOVER 29.  For half the price of a new HOOVER 66 [$34.95 and I threw in a set of attachments] with a one year guarantee [just like the new HOOVER 66].  I made the sell of the rebuilt.  All the while the 2 HOOVER yokels, who happened to be in my store at the time, were pushing the overpriced HOOVER 66.  Even if I sold the new HOOVER, once the customer learned the price from the big stores he would have been angry and returned to complain.  I made the sale of the H-29 [but almost lost it].  And I nearly killed both HOOVER yokels for meddling in my store business.  That was the last of them and HOOVER for over 2 years. 

PS:  They pressed charges against me.  I broke the rear car window and roughed one up abit while the other ran out.  The judge threw the case out after he heard my side of the story.

Carmine D.