Vacuum Cleaners Discussions

Per a New York Times story,  Halo ( http://www.gethalo.com ), the upright vacuum with the bug and germ killing UV light, as of last week has committed to a 20 million dollar advertising push over the next year in behalf of the new UV-ST model.  This is a little less than half of what Hoover shells out in the same time window.  The Halo UV-ST -- a fan-in-dirt- stream upright -- is priced at $499. 

The interesting part of the effort is that this may well be merely word play. Phil Smith who is president of BooneOakley, the firm devising the add campaign, states that, "Any vacuum, by Dyson, Hoover, Bissell, can't kill germs while it vacuums.  We're not going after any maker or model.  We don't see any competition."  An ambitious approach but to the best of my knowledge, though UV technology is used for disinfecting water and for sterilization, Halo has not put forth bona fide test results as to how well its product actually works in regard to rug cleaning or disinfecting.

Here's the link to the story but please note that you may have to apply for a free subscription to view it -- http://www.nytimes.com/2007/10/26/business/media/26adco.html    Interested consumers may also call 866-638-4256 and request an owners manual.

Best,

Venson

Hi Carmine,

Not that I am in love with this machine but I can't see why Halo cut its own throat by way of pricing. Besides no one really knowing this company, there was already a prior model -- same germ killing idea -- that nobody was knocking down the door to the store for when the new one came out. 

I think the maker would have fared better by suggesting a lower, more sensible price. They might have gotten away with the original $499 had they been able to plainly state some concrete and worthwhile numbers re the germ and bug killing pitch.  A more attractive first price of $389.00 on this machine would have been much more conducive in getting the public to bite.

Best,

Venson

According to a WSJ article, April 15, 2008, "Shining a UV Light on Germy Surfaces" Laura Johannes in a Column titled "Aches and Claims" says that the Halo co-owner Ken Garcia says a major market for its vacuums is allergy sufferers.  Halo is beginning a six-month study with academic researchers to determine whether using its vacuum at least once a week can reduce asthma symptoms, compared with a control vacuum.

I haven't seen Halo advertising on this site.  I thought at one time it did.  But I may be mistaken.

Carmine D.

Happy Thursday.  There they go again.  Studies?  Again? By whom?  The last academic they used was the one they paid -- at Ohio whatever I believe.  He was not only in a video at the Halo website, he was quoted in press releases posed as "news stories".

If they actually do studies again the only thing that will save their bacon is to clearly arrange them through a non-partial/buyable source who can quote clear percentages. 

Best,

Venson

My sense is that Halo is groping for ways to jump start sales on its vacuum.  But it's too late. Maybe halo will make a pitch for asthma sufferers hoping it can keep the price high by targeting a specific market.  Which only means to me that it should never have gone the big box retail sales route. 

We see in another thread that Mr. Dyson is using this strategy with the new DDM DC23.   I hope he has some enticing deals because indy dealers are in the proverbial cat bird seat now.   With lots of competition in bagless and bagged uprights and canisters [including now with word of Miele launches], dyson is not the only game in town anymore.

Carmine D.

Carmine D.

Bissell complained to NAD of Halo Technologies claims.

http://www.nadreview.org/DocView.asp?PageContext=4005187312046914516&SessionID=1368346&DocumentID=6639

Not surprising that BISSELL went after the halo claim.  Venson was the first to point out and post an article here saying that most conventional uprights kill rug germs.  I posted some too from scientists and researchers saying the same.  This directly contradicts the halo claim which was the big selling point for sales for germaphobics. 

Halo rode the false claim for a short while with sales.  But the halo sales hit a brick wall after the latest news [and probably economic conditions].  Halo retailers have dropped their prices.  Halo CEO has summoned a new study to show that the halo is better for allergy/asthma sufferers.  A spin-off from their original claim.  I presume the findings, if favorable, are hoped to jump start sales.  I have my doubts.

Carmine D.

NAD refers HALO to FTC due to HALO's non-compliance.

http://www.nadreview.org/DocView.asp?PageContext=248681661915155&SessionID=1412435&DocumentID=6772

Thanks DIB.  Proves the point I made.  NAD/FTC is raising the bar and enforcing higher advertising standards on claims made by vacuum makers.  Even against each other.  Let alone a consumer[s].

Carmine D.

OH NO, they are actually forcing these wanna-be lets make a quick buck,FEARMONGERS , WERE HERE TO SAVE YOUR LIFE,AND MAKE YOU SAFER,advertise as James would say PROPERLY.

THESE ARE THE GUYS AT THE TOP OF THE FAKE AND MISLEADING [CLAIMS] they are going to be exposed and rightfully so.BUT THE BAG WAS HOPELESSLY CLOGGED,,SHOULD OF SAID AFTER A POUND AND A HALF OF PLASTER DUST.................

MOLE